Canonical Tag for Ecommerce Site
-
I implemented a canonical tag on each product page for my clients ecommerce site and my rankings tanked. Has this happened to anyone else? If so, when can I expect rank to return?
-
It's always hard to speak in generalities, but my gut reaction is that Alan's right - if the canonical tags were implemented properly, having your rankings tank from this kind of implementation seems very unlikely. A couple of possibilities:
(1) Are your canonical URLs being used in internal links? If you tell Google that one version is canonical but then act as if another version is canonical, it can cause problems.
(2) Are you sending any other, conflicting cues, like 301-redirects or Webmaster Tools parameter handling?
(3) Is it possible that your canonicalization was too broad? In other words, did you end up de-indexing some product variations that were driving long-tail traffic? For example, let's say you had a product in red, blue and green and you canonicalized them all to the "root" product page. In theory, that might be a good thing, but if people were searching for specifics and you had a lot of long-tail rankings ("buy product in red"), then it could be bad.
-
Yes, they were set up site wide and point to the proper URL for each individual product.
-
Okay so to be sure, you simply set up canonical tags to point to your newly identified "proper" URL for each product, correct?
If so, given the lapse in time between the change and the drop, I would need to assume something else has happened. Some other factor would need to be the cause, if your canonical implementation was executed properly and there's not a major flaw at the code level in the results.
While there is a slight chance it's tied to the canonical change even if that was done properly, I'd definitely look at other factors as well.
-
On every product page.
Here's why: when a new product was added to the website it automatically gave it a url like this one, www.website.com/product/productname1234. And whenever it was added to a product category such as "corner desks," a new url and page were created, www.website.com/product/cornerdesks/productname1234. Google was indexing both (or all - in the case they were in multiple categories) thus creating almost 2,000 duplicate product pages.
We added the canonical tag at the end of April and didn't really see a drop in rank until this week.
-
a canonical tag on every product page? Pointing to a different page or pointing to themselves? And what was the reason for doing so?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reducing number of site pages?
Hi, I am looking through my site structure and I have a lot of pages left over from the days of article keywords. Probably 7 or 8 years ago, someone sold my husband on article key word pages. I have slowly gotten rid of a lot of them as they have fallen out out of the ranks. I would like to get rid of the rest, probably 5 or 6 pages. Will it hurt my rankings to delete pages and redirect them? My customers really like the simplicity of our site and I want to keep it that way, plus clean up flags that Moz is telling me is a problem. I think its easier to keep less pages top notch than have to worry with a lot of them. Especially since my customers aren't viewing them. Thanks in advance!
On-Page Optimization | | CalicoKitty20000 -
Title Tags for a Joomla Website
Does anyone know what is the best way or plugin to use to easily get title tags inserted for a Joomla website? Thanks!
On-Page Optimization | | Gavo0 -
Should i make all of my pages with canonical tag
Hi, Im using thesis Wordpress theme, and their default option is "Add canonical <acronym title="Uniform Resource Locator">URL</acronym>s to your site" im just wandering if i should keep that box checked and apply canonical <acronym title="Uniform Resource Locator">URL</acronym>s to all of my pages? Thank You
On-Page Optimization | | Vmezoz0 -
H1 tag mandatory?
Hi there! Is a mandatory to fullfill the H1 tag in order to improve SEO? I mean I'm in the case where the keyword selected is appropiate to optimize the page but not appropiate to be in H1 tag 'cause it probably "doesn't sound good" to the user. Is it enought to be present in the url, title and description?Any suggestion? Thanks in advanced.
On-Page Optimization | | juanmiguelcr0 -
Ecommerce On-Site SEO: Keywords in Category Descriptions
Hello, I'm doing on-site SEO for a client's ecommerce site. Are 160 words enough for a category description? I'm using the keywords once at the top of the description, and once at the bottom of the description, with the ones at the bottom reworded so that they are the keywords with a different word order. I used to put the keywords in 3 times but it just feels like stuffing. Is twice, worded differently the second time, enough for a category description? Thanks.
On-Page Optimization | | BobGW0 -
Title Tag Not Relaying In Google Search
Our title tag is "<title>HCG</span> Diet - HCG Drops - Example Weight Loss - HCG Diet Weight Loss</title>" But in google it is only displaying "HCG diet" Reasons? What can I do to fix this? I'm trying to get this fixed asap, as it is our homepage that is being effected by it.
On-Page Optimization | | HCGDiet0 -
Canonical URL problem
On page analysis wanted me to add a canonical url tag. However I added then re ran the on page analysis and it came up with an error. What is the proper way to add a canonical url tag in the head of an index page? ie. add a canonical tag to www.hompeage.com/index.html would it be ? Or should I ignore this for a home page? Because I add it then run the analysis again and get this? Appropriate Use of Rel Canonical Moderate fix <dl> <dt>Canonical URL</dt> <dd>"http://www.ensoplastics.com/index.html"</dd> <dt>Explanation</dt> <dd>If the canonical tag is pointing to a different URL, engines will not count this page as the reference resource and thus, it won't have an opportunity to rank. Make sure you're targeting the right page (if this isn't it, you can reset the target above) and then change the canonical tag to reference that URL.</dd> <dt>Recommendation</dt> <dd>We check to make sure that IF you use canonical URL tags, it points to the right page. If the canonical tag points to a different URL, engines will not count this page as the reference resource and thus, it won't have an opportunity to rank. If you've not made this page the rel=canonical target, change the reference to this URL. NOTE: For pages not employing canonical URL tags, this factor does not apply.</dd> <dd>So do I add it or not? If I don't I get a lower page rating if I take it off I get a higher page rating with room for improvement. </dd> </dl>
On-Page Optimization | | ENSO0 -
Is having the word catalog in an ecommerce site url detrimental to seo.
IS: www.example.com/catalog/category%/product% better than www.example.com/category%/product% category and product are dynamic values that change with the diff. categ. and products displayed while catalog is constant.
On-Page Optimization | | no6thgear0