Domain Choise
-
Hello,
Im working a e-commerce shop, and my question is about choosing the domain.
Presently the website is not performing good with the domain www.casaobjecto.com, that is the brand name of the shop.
Now I have made my analysis about keywords and conclude that it would be very interesting to have a domain name with the main keyword that im targeting. The domain is available.
If I choose the maintain the www.casaobjecto.com as main domain and the other keyword domain pointing to that site, whats the influence that can take in the keyword im looking for?
Or should I replace the target keyword domain (becomes the main domain) by the brand domain name? Whats the best choice?
Tks in advance,
Pedro M Pereira
-
Seriously, people over-estimate the importance of having a keyword in the domain. Google have said they are weakening the importance of this and have said many a time that a good brand is much more important.
As Kevin rightly says, that is still 1 factor in a list of over 200. There is still opportunity to get the keyword into file names (therefore still in the URL) if you really want to.
But don't over-emphasis something that Google is de-emphasising. You should build a strong brand first rather than making longer and longer domains just to get keywords in. Save your money and keep & use your main branded domain.
-
I made all the on-page and off-page analysis and I have conclude that the site in the present is very week comparing to the competition.
I would say that it will loose nothing by changing the domain name.....
-
The domain name is just a one factor in many that determine a success of the site. Most likely, the lack of performance is mostly related related to the other factors. I would do an analysis of the other factors before deciding on what to do with the domain name.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
One website with multiple advertising domains?
Working on a website for a business with distinct lines of business, one is more B2C and one is B2B yet the type of service is related. To think of an example, let's say it's for a photographer who does weddings, but also does real estate photography. He wants to make sure he can market to each audience separately so when they go to his homepage the homepage content is oriented for the services that audience is looking for. If you use two separate websites, they have to be totally unique to avoid dupe content flags, and you also end up diluting each website's domain authority since you are spreading your inbound links between two different websites. However would this be the optimum strategy then? One website hosted on: bozophotography.com A second domain: bozoweddings.com that has a 301 redirect to the wedding section home page on bozophotography.com A third domain: bozorealestatephotos.com that has a 301 redirect to the real estate section home page. So on certain advertising, business cards, etc, the business could choose which domain they want to publicize to insure the audience sees a home page related to that line of business. I suppose you could publicize it as a subdomain like: realestate.bozophotography.com or as a slash address: bozophotography.com/weddings but those seem much less professional, visually, than just having bozoweddings.com. There is rumor you don't quite get 100% of the link juice, but the main domain would be used the majority of the time so I really see no downside?
Intermediate & Advanced SEO | | Jazee0 -
New domain or subdirectory?
I noticed my domain authority has dropped slightly in the recent update, and it has me re-thinking a strategy for a website I just recently launched. I purchased the domain name kansasisbeautiful.com about a year ago and have been working on building it for most of that time. Earlier in August, I went ahead and launched it. However, towards the end of the development of the website, I decided to just put it in a subdirectory of my parent company (my photography business) at mickeyshannon.com/kansas and redirected the kansasisbeautiful.com domain to the subdirectory. mickeyshannon.com is my photography business website. The Kansas website has it's own distinct design, but is powered completely by my photography. I created it for a few purposes, including promoting tourism to the state of Kansas and to publish a book on Kansas travel next year, but one of it's main goals is also to help sell my photography prints. I decided to put it in a subdirectory (mickeyshannon.com/kansas) as I had hoped it might drive more traffic into buying photo prints if it lived on my main website. However, I've been re-thinking my strategy and have been wondering if I'm competing against myself too much. Many of my photography prints have the name of a location in them and have their own URL per photo (for example: "Flint Hills Spring Sunrise" is at http://www.mickeyshannon.com/photo/flint-hills-spring-sunset/). It makes me wonder if the new Kansas travel website page for the Flint Hills (http://www.mickeyshannon.com/kansas/flint-hills/) is competing for that keyword. Would I be better moving mickeyshannon.com/kansas to kansasisbeautiful.com? I was worried having so many backlinks back to my photography site would send up red flags with Google as if the kansasisbeautiful.com website was just a spammy website created to push traffic to mickeyshannon.com when it really has it's own purpose. Any thoughts on whether using the domain name or keeping it at the subdomain level is better? Hopefully that made sense. Thanks, Mickey
Intermediate & Advanced SEO | | VSphoto0 -
How do I list the subdomains of a domain?
Hi Mozers, I am trying to find what subdomains are currently active on a particular domain. Is there a way to get a list of this information? The only way I could think of doing it is to run a google search on; site:example.com -site:www.example.com The only issues with this approach is that a majority of the indexed pages exist on the non-www domain and I still have thousands of pages in the results (mainly from the non-www). Is there another way to do it in Google? OR is there a server admin online tool that will tell me this information? Cheers, Dan
Intermediate & Advanced SEO | | djlaidler0 -
URL or Domain length
Hi All, I am wondering if google still does give importance to the length of the domain or url. If yes then how much is the acceptable length of a domain and URL. Many Thanks!
Intermediate & Advanced SEO | | HiteshBharucha0 -
Is it worth buying a Dropped domain?
I've got a domain which was registered in July 2010 and had a website on it. I believe the domain expired and it was dropped for a couple of months. I snapped it up after discovering it in November 2012. Subsequently, the whois records show the domain was created in Nov 2012. What exactly is the "real" age of this domain from Google's perspective? Or at least, as far as SEO is concerned? Cheers,
Intermediate & Advanced SEO | | syed002
Syed P.S - domain age does indeed warrant some merit in ranking factors!0 -
Redirect non www. domain to WWW. domain for established website?
Hey guys, The website in question has been online for more than 5 years but there are still 2 versions of the website. Both versions are indexed by Google and of course, this will result in duplicate content. Is it necessary to redirect the non-www domain to the www. domain. What are the cons and advantages? Will a lot of organic traffic be lost at first (if non-www are getting a good amount of traffic)? Thanks.
Intermediate & Advanced SEO | | BruLee0 -
Cross-Domain Canonical Showing as inbound links?
I run several ecommerce websites, and there is some overlap in the products offered between sites. To solve this duplicate content issue, I use a cross-domain rel canonical so that there is only 1 authoritative page per product, even if it is sold on multiple sites. However, I am noticing that my inbound link profile is massively expanding because Google sees these as inbound links. The top linking domains for my site are all owned by me, even though there are not any actual links between the sites. Has anyone else experienced this?
Intermediate & Advanced SEO | | stevenmusumeche0 -
How to seo : two domain having exactly the same content
Target website in question is ikt.co.id,it is hosted in our server located in US, what I am going to do right now is create a new subdomain id.ikt.co.id that served EXACTLY the same content but it is hosted in our Indonesia server. Whenever people go to any page within ikt.co.id, it will detect their country, if they are from Indonesia, I will redirect them to our Indonesia server. Okay, from SEO point of view I know there are couple problems such as Content duplication, and perhaps there are more. I think to handle the content duplication I can cannonical all URL on id.ikt.co.id to the ikt.co.id version instead. The same thing for social sharing, all links shared will be the one from ikt.co.id, so all of those link juices go to ikt.co.id, and for good measure I can also set the robots.txt to tell them not to index id.ikt.co.id ... All sounded good to me, until the I became paranoid and start thinking "have I missed anything that might hurt my SERP" ? here is the question, did i miss something important, if i did could you please tell me what it is and if possible brought the solution you think might work into this discussion?? Again thanks a lot for your help 😃
Intermediate & Advanced SEO | | IKT0