Anybody have useful advice to fix a very bad link profile?
-
Hello fellow mozzers. I am interested in getting the communities opinion on how to fix an extremely bad link profile, or whether it would be easier to start over on a new domain.
This is for an e-commerce site that sells wedding rings. Prior to coming to our agency, the client had been using a different service that was doing some serious black hat linkbuilding on a truly staggering scale.
Of the roughly 53,000 links that show up in OSE, 16,500 of them have the anchor text "wedding rings", 1,300 "wedding ring sets", etc. For contrast, there are only two "visit website", and just one domain name anchor text. So it is about the farthest from natural you can get.
Anyway, the site traffic was doing great until the end of February, when it took a massive hit and lost over half the day to day traffic volume, and steadily declined until April 24th (Penguin), when it took another huge hit and lost almost 70% of traffic from Google. Note that the traffic from Yahoo/Bing stayed the same.
So the question is, is it worth trying to clean up this mess of a backlink profile or would it be smarter to start fresh with a new domain?
-
Thanks for the response.
-
They do some fairly impressive business, but are by no means a major player in the industry, at least as far as brand recognition goes. The company name/domain are essentially their main keyword, so it is pretty well targeted in that respect, so it would hurt to lose that.
-
The current domain is a few years old, and has 55 domain authority, so not too bad.
Based on that, do you think it would be worth it?
-
-
I would say this depends on a few factors really.
-
How big/well known is the client? If they are relatively well known or a big player in the market then I would be less inclined to start again with a new domain. Especially if they have built up a brand that is recognizable, you would lose that value by switching domains.
-
How old is the current domain and how much authority does it have? Again, I would be less inclined to switch if they have a well aged domain with authority.
If there is value in keeping the existing domain then I would focus on cleaning up their backlink profile. It may take a bit of time and persistence on your part but the rewards will be worth it.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should a business requestion nofollow links from businesses it has commercial relationships with?
I am working for a motor homes company that works with a network of dealers. Having just analysed the site I notice that dealers are sending links to the site - lots of them. They are all follow links and are freely given. ADDED: There are upwards of a million new affiliate backlinks and then a load of pretty normal freely given backlinks with dealers who have commission arrangements, etc., with the company on motorhome sales. Now this doesn't feel right to me because even if it isn't purposefully manipulative, it may appear so because of clear commercial relationships between my client company and the dealer businesses. So I will recommend nofollow althought the site will lose a huge number of backlinks as a result. What are your thoughts on this?
White Hat / Black Hat SEO | | McTaggart0 -
Client Wants To Use A .io Domain Name - How Bad For Organic?
Hi, I have a U.S. client who is stuck on a name that he wants to get as a .io (British Indian Ocean) domain name for a new site. Aside from the user confusion/weirdness, how much harder do you think this makes this sites organic in the U.S. in the future with a .io domain name? FYI, the other part of the domain name he wants to use is short, meaningless and implies nothing in and of itself. Thanks!
White Hat / Black Hat SEO | | 945012 -
Do legitimately earned links from unrelated sites help or hurt?
We have a few charity events coming up that have offered to link back to our homepage. While we do genuinely like the charities we are going to sponsor, I'm not sure how those links will look seo-wise. For example, one is for the local high school basketball team and another is for a Pediatric Care Mud Run. To a human, these links make perfect sense, but to a robot, I'm not sure if it differentiates these links from spam/some negative link. Granted, I understand that a small percentage of links probably won't do anything either way, but I'd like to ignore that for the purposes of my question. All things being equal, do links such as these help or hurt? Thanks for your time and insight, Ruben
White Hat / Black Hat SEO | | KempRugeLawGroup0 -
Has anyone used this? www.linkdetox.com/
Has anyone used this? www.linkdetox.com/ Any opinions about it?
White Hat / Black Hat SEO | | Llanero0 -
Are these links bad for my results?
In the past we have requested links on multiple directories. Since we have seen a mayor drop (60% in traffic) in results around the pinquin update 24-26th of April. Our results have been slowly getting lower and lower in Google. Is it possible to tell if these links are in fact doing my site harm? Before the 26th of April it was easy to see that the results where benefiting from the submission to those directories. We did not have any messages in webmaster tools and reconsideration says "no manual spam action taken". What would be the best strategy to turn this around and go up again? A selection of the requested links can be found below. <colgroup><col width="266"></colgroup>
White Hat / Black Hat SEO | | 2Hillz
| www.thesquat.org |
| www.directmylink.com |
| www.thegreatdirectory.org |
| www.submission4u.com |
| www.urlmoz.com |
| www.basoti.org |
| www.iwebdirectory.co.uk |
| www.freeinternetwebdirectory.com |
| addsite-submitfree.com |
| opendirectorys.com |
| www.xennobb.com |
| mdwerks.com |
| www.directoryfire.com |
| www.rssbuffet.com | To give a good view on the problem: The requested links anchors are mostly not in the native language of the directories. Thanks!0 -
How fast should I make links
I have an eCommerce site. I like to review 100 of my products on Squidoo. There will be 50 lenses each lens will review 2-4 products. Each lens will link to each product review and one link to website URL. at the end of the project I would make around 200-250 links to my site. How should I extent the work. Should I do it within a month? of course I will do my other link buildings along with this task Thanks
White Hat / Black Hat SEO | | giftbasket4kids0 -
Would linking out to a gambling/casino site, harm my site and the other sites it links out to?
I have been emailed asking if I sell links on one of my sites. The person wants to link out to slotsofvegas[dot]com or similar. Should I be concerned about linking out to this and does it reduce the link value to any of the other sites that the site links out to? Thanks, Mark
White Hat / Black Hat SEO | | Markus1111