One folder/keyword seems penalized.
-
Hi,
One of the keywords i am optimizing for seems to be penalized. We are selling childrens clothes and we have 1 folder/url for each producer/designer.
Main page is strong compared to competitors and we are ranging 1st for 2 most important keywords. Most of our other producer pages are ranking 2nd-4th.
I took some time to rank and I had a some catalogues(hotvsnot, addsitelink, webzdirectory, 3 blogs) link into this specific folder some 3 months ago. It didnt seem to rise in ranks staying in range 12th-23rd spot. Which seemed sort of weird to me. 2 Days ago it dropped to around 120th spot. No other pages on site dropped. Looking at it now I do see that its almost 100% 'producername' in anchor text which i guess is the reason for the ranking problem and maybe the drop in rankings a couple of days ago.
Blog links are completly natural, catalogues are not i guess. The total sum of links doesnt seem natural because the anchor text is same on all. Still its not that unnatural if you sell nike shoes to have a catalogue called nike and the anchor text to be pointing to it to be nike, but still.
So my question is: do i try to change anchor text in catalogues or have them completely removed ? Do i get blogs etc to link to my site using an other word than the producer name that might seem less natural ??
Thanks for your help.
-
If I would be at your place I would have use the verity of anchor text instead of just one anchor text that is Nike… why not change to set the verity of key phrases like Nike Shoes, Nike with area name, Nike with country name and other that go fit with your website.
Try to get links from different and unique domains instead of getting multiple links from the same domain and this will help you… The kind of decrease sometimes is just the result of fluctuation so check before you actually start implementing massive links on the page.
The idea to run a small promotional activity that is relevant to your category can also help! #justsaying
hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
HELP! Google is penalizing me and I can't figure out why.
I've come to the conclusion Google is definitely penalizing me for the keword "sensaphone" and I cannot figure out why. I've checked back links etc. and I don't see anything that would raise a flag. We rate very well in Bing etc. for the same keyword, but in Google SERP's will be on the 3rd or later page. Our domain is - www.absoluteautomation.com - any ideas?
Link Building | | absoauto1 -
How to find keywords in super-small niche?
hi I try to find good keywords to rank a “dog day care” site for and can't seem to find anything that makes sense. This is a company that sells franchises of their service – dog day care. So there is a “mother site” where they advertise service in general and try to sell franchises. If you go “pet franchise”; “pet franchises”; “dog day care franchise” etc – you get virtually zero traffic keywords. On the other hand if I use “doggy day care” it will bring mostly people who are looking for a place to leave their dog for a day. Doesn't make sense either way. Same goes for local sites. If you look at “doggy day care location” it brings next to nothing. Using “doggy day care” without specific location doesn't make sense either, as certain location applies only to people living in say 50 mile radius. I would really appreciate any ideas how to approach this. How to promote small “dog day care” franchising company? And how to promote particular locations? Thank you in advance, JJ
Link Building | | jjtech0 -
When optimizing for a keyword, what would be a good ratio for keyword diversity?
We all have primary keywords that we are optimizing for. For instance one of mine is "Video Conferencing Systems." I've read that you should have about 5-10 different keywords you should optimize for, however, would you want to create more links with your primary keyword than your other keywords or spread them out evenly and optimize for the primary keyword on in the actual content of the page?
Link Building | | ChrysalisSEO0 -
What are the Low quality link?..Any one explain
Hi All, How you find out that how many links are low quality what are the area of consideration for finding the low quality link. I have checked the Google webmasters for list of all site links. and finding out that few link have not found or have no PR, links from irrelevant theme. Please tell me more about the low quality links. Is disavow link helpful for removing those links from the website also? Thanks
Link Building | | lucidsoftech0 -
Why does my site only have 4 internal followed links/internal links?
When using Open Site Explorer my site is winning in many categories but lacking in others as compared to competitors. I intend to improve on this but am a little confused by the extremely low number of "internal followed links" and "internal links" at just 4. My competitors have much more than that. Does this mean links to the root domain? Total internal links? I have many internal links so I'm having a hard time figuring this one out. What four internal links are getting noticed? I just went through and changed all the links that went to index.html to link to the root domain at www.njlimocarservice.com as I just found a Q&A that indicates this was better. So as of Wed at 5:45 PM all my links to the homepage went to index.html and not the root which is no longer the case. Not sure if this matters. At the same time I also just put a 301 from index.html to redirect to www.njlimocarservice.com. Any help appreciated! h9QuF.png
Link Building | | kabledesigns0 -
Keyword strong domains`and Good Link Building Techniques
Is it still a vital tactic if you can get a keyword strong domain in your seo strategy. I have been using an outsourced link building company and we have been soing social bookmarks and directory listings and forum posts. What i sthe best way to check if a link is good ? Look forward to any help, I am a new member
Link Building | | simon.paul0 -
Articles / Balanced Profile
Hello SEOMOZ, I have a couple of questions that I am hoping you all can answer for me. 1. We have heard that having anchor text links in article directories that are identical actually hurts our rankings and is considered spam at this point. We have hundreds of articles posted to various article directories throughout the web with this consistent identical anchor text. If we go into these articles and change the anchor texts, will the search engines recognize this change and give us credit for the new varied anchor text or will the credit stay with the original anchor text the article was posted with? 2. From here on out if we write unique stories with different anchor texts pointing to our website pages is their any gain to it and additionally will this even out our link profile? Or are placing anchor text links in article directories not the way to go?
Link Building | | shandaman0 -
When searching for high quality links, in a niche area such as real estate, does page rank factor into a search or is page / domain authority the most important factor?
After having employed many different methods for finding good link partners I am now finding it more difficult to reach out and identify good quality links for a niche area such as real estate. Does page rank factor into the search much or is it better to focus on page / domain authority as a major factor?
Link Building | | casper4340
