When searching for high quality links, in a niche area such as real estate, does page rank factor into a search or is page / domain authority the most important factor?
-
After having employed many different methods for finding good link partners I am now finding it more difficult to reach out and identify good quality links for a niche area such as real estate. Does page rank factor into the search much or is it better to focus on page / domain authority as a major factor?
-
great feedback, thanks
-
Phillip's explanation are the thoughts I was trying to express.
-
Ryan stated that Open Site Explorer was counting links that Google was devaluing so he was probably right. I would think that if Google identified a link farm and devalued it, mozRank would not have any way of detecting it. Or maybe I'm wrong?
-
Have you got thart back to front?
DA of 8x but their PR was 3,
Would that not indicate they have very good links. as DA includes trust linking patterns, domain diversity and the like.
Where PR is just the flow of link juice thought links. -
thanks Ryan, great points
-
When searching for high quality links, in a niche area such as real estate, does page rank factor into a search or is page / domain authority the most important factor?
Any metric is a source of information and can potentially be valuable. It is also possible to manipulate most metrics; therefore, it is often a good idea to compare metrics for alignment. I recall looking at a site last week with a DA of 8x but their PR was 3. Clearly the site boosted their links with a lot of low quality links. OSE recognizes the links but Google clearly devalues most of them.
Whether you label it intuition or your spidey-sense, you should have some relative idea of a site's quality after a brief analysis of the site. Does the site have trust badges? Is the site involved with niche-based authoritative sites? Using the real estate example, is the site part of any official real estate networks such as the National Association of Realtors? A list of many such real estate organizations can be found here: http://www.csus.edu/obe/links/organization.html
Ultimately you should understand Google does not measure or offer any consideration to DA and PA. On the other hand, I personally find those metrics as very valuable tools to help me quickly gain an idea of a site's importance. With that said, you definitely need to gain an idea of whether those metrics have been manipulated.
A final thought. Pretend search engines did not exist. Where would you look to gain links? It's a whole different mindset which should lead you to the high quality links you are seeking.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Impact on backlinking with https://www.domain or https://domain
Hi, this questions have bugging me for a long time now; we check our website how is indexed on Google and we see that we have most of the backlinks for URL https://www.speedhub.eu , but 15% are linked to https://speedhub.eu , in the past we had our website for http requests redirected via 301 htaccess to https://speedhub.eu without giving it importance, now we have it with www included. Bottom line questions: Is it important if your links are with www or without www, do you lose "link juice" by splitting your backlinks via links with www or without www ? Does Google make a difference for domain positioning via this criteria ? Best regards,
Link Building | | SPEEDHUB_eu0 -
We're looking at providing SEO for a website that has the majority of its incoming links from websites created solely to provide links. Few have bad spam rankings. How worried should I be about those links?
The majority of incoming links to a prospect's website are from website pages apparently created solely to provide links to the website. Few have high spam scores. The sites linking to the main site have versions of blogs with linked text. They seem to be providing positive SEO value now, but I'm concerned they might get noticed and hurt the main site in the future.
Link Building | | PKI_Niles1 -
If i have 6 posts in a niche site, i want each one to rank for separate keyword. Should i internal link all of them together?
I have the following posts X + Word-1 + Y X + Word-2+ Y X + Word-3 + Y X + Word-4 + Y X + Word-5 + Y X + Word-6 + Y Should i internal link them all to each other? I want each post to rank for its keyword Untitled.png
Link Building | | EslamElewa100 -
How long until links lead to a ranking increase?
I've gotten some good links to my homepage recently. How long until I'm likely to see an increase in ranking? Let me know, thanks.
Link Building | | RafeConnection1 -
Page links, header links, footer links
HI I have been hearing about links, you should keep to 100 Just look at this url http://www.powerwale.com/store/acdelco-sealed-vrla-iacdv5l--b-5ah-bike-battery/77031 and go for Recommend section, where you same product applies to different vehicles 1. im confused, should keep it or not?
Link Building | | Rahim119
2. Header links are less, Footer links are less, and in the future, we are planning to add more, will this affect SEO more than 100
i see many ecommerce sites, has menu showing many categories, more 100 categories links
3. Wht about link equity? If I have more links in header and footer page(all this will follow in the rest of pages).
4. More links in the header and footer shows that you are big ecommerce site.. Pls suggest, which is right way and go gain SEO value1 -
.Org domain authority
When it comes to .org domain authority is it more important to be getting the link from a .org regardless of DA, or does their domain authority still have a big impact here? Thanks!
Link Building | | TicketCity0 -
How do you determine a quality link?
I have a question about quality of links I'm seeing with my linkbuilding program. I just noticed that my 2nd ranked backlink contained the keyword as the username with a link back to my site. There was no relevant text in the comment itself with the keyword linking back to my site. My question is this good practice? I wanted to get your opinion of these kind of links for a linkbuilding program. Here's the backlink and our keyword is the username Cat Control: http://bytesizecss.com/blog/post/fix-haslayout-with-one-line-of-css. It looks like everyone posting on this page is just linking their username back to their site... I'm not an SEO expert by any means, but if everyone is doing this same type of link building on a directory type page such as this. Could these type of links eventually become a target like what happend with the farmer/panda update?
Link Building | | Woodstream0 -
Nich phrase ranking
I'm trying to get a page ranked for a niche phrase. There are a few established players in the industry but no competition for this phrase beyond that. Open site explorer reports that main competitor for the phrase this page points to has 538 links but they are all internal with no extermal links. DA is 45 and PA is 25 My client has25 links for the phrase this page points to from 10 unique external domains in addition to internal links. Domain is only 3 months old. DA is 20 and PA is 30. Right now I'm buried in back pages and feel I should be higher. Should my strategy be to build trust and authority or concentrate on more keyword specific links?
Link Building | | waynekolenchuk0