A question for Google Adwords experts
-
Hi Google Adwords experts,
We own the trademarks to some keywords. When you search for these keywords, only our ads will ever appear but they don't appear every time a search is made. They're hardly ever appearing now that we've dropped our bid from $1+ to the minimum first page bid (1 cent in some cases).
My question is; are the ads showing less because our bid has dropped so low? If so, why is this? If we own the trademark to the keyword and no one else can display ads, any bid that we submit should be accepted by Google, shouldn't it?
If you can include a link to any articles that will give me more info, i'll vote for your answer.
Thanks!
-
A few things that might answer your question:
- Regardless of the number of competitors there is still a minimum bid requirement. I have tried to find how Google determines the minimum bid to no avail, but there is some secret sauce for this too
- If you are bidding on phrase, modified broad or broad match keywords, indeed your dropping the bid is probably accounting for your lack of impressions. You should look at increasing your bids for these.
- Quality Score. You didn't mention if any of these keywords suffer from a low quality score. If they do then this will also attribute to your ads not being shown as frequently.
- You mention in a comment you want to find an equilibrium to pay as little to show as much. The "Bid Simulator" often shows a nice curve where you can sometimes see a point of inflection. It somewhat follows the law of diminishing returns. I like to target an 80% acquisition with 20% lost to low CPC for impression share. I think that is the happy equilibrium you are looking for.
-
Hi James, We have trademarked "qualia", which is our ultra luxury resort on Hamilton Island. If you google it, there will be no ads because our ads aren't showing and no one else can bid on that word. So instead of serving our ad for 1 cent, Google aren't serving anything at all. I'm guessing that they might do this because otherwise companies that own trademarks would all be paying 1 cent for their ads and Google wouldn't make as much. E.g. Only Volkswagen can advertise on the keyword "volkswagen" but i'm guessing that Google wouldn't want them to be paying 1 cent for that keyword when they could be paying 60c. However, Google don't mention the amount of your bid as being a factor in deciding whether or not to serve your ad... Do you know what the best way is to find the amount where i'm paying as little as possible but my ad is being served as much as possible? Cheers.
-
The problem is even if you own a trademark for a term, people can still bid on the term using broad match and also variations of your brand terms.
I have seen this numerous times, I have worked on a big telco client, and daily we have affiliates and competitors bidding for brand terms, you have to put in the complaints via email to Google on a daily basis to stop it from happening, but affiliates always find loop holes.
But looking into your specific site what is the trademark term "hamilton island" is a generic term, so I am curious to what other term you are referring to.
-
OK, i will recommend you to rty take the bid up and track if for few days but the best thing to do and that's what i would do with thing like that because you are going to get many different answers here, just call 1-877-509-4289 for Google Adword , they will get you the correct answer in few min and you will not need to research anymore.
sorry i couldn't help more but i think that will get you the right answer before you spend your time and search for all the answers you will get here
hope that help
Mike
-
Hi Mike,
No, there are no other ads being served because we own that trademark. The problem is that right now, no ads are being served and i'm worried that this is because we've dropped the bids by so much.
Will Google show ads more if you bid a higher amount for them? E.g. Google might serve an ad 100 times a day at $1 and 150 times a day at $2? And if so, how can i find the equilibrium where i'm paying as little as possible but my ad is being served as much as possible?
Thanks in advance!
-
Before i can answer that i need to ask you if other ads appearing for your keywords ???
if they do you can file a complaint with Google and this way they will drop and you still be up with your low budget PPC.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords Express Placement and Explanation
I spoke with the adwords express rep about this, and he was extremely vague and unhelpful. So, I'd appreciate some assistance...even though it's a lot of questions. Whatever insights you can share to any portion of this, i would greatly appreciate. We setup an adwords express account, and we set our budget $50 over what Adwodrds Express says was our competitors average range. However, our ads only show up on the bottom right side of page 2. We are trying to figure out why that is? Are adwords express accounts only placed on the lower tier of PPC by definition? Will they always be on the bottom of a sidebar on the second page? Does it depend on how much we are willing to pay a month? So, if we double what we are willing to pay per month, will the ad move up? Also, it's not clear to me at all, how much we are being charged per click or how we are being billed. How are they determining what each click costs? Happy Friday and thanks in advance, Ruben
Paid Search Marketing | | KempRugeLawGroup0 -
Any data for Google results page click through rates?
Hi. Trying to find data for click through rate for the Google search results page? If I run Adwords, do I want a PLA listing or a text listing? Or do I work on PLA + Organic or Text + Organic? What percentages do each position get approximately? E-commerce website. Technology sector. Any help?
Paid Search Marketing | | YNWA0 -
Session and conversion data missing from AdWords campaigns in Analytics
Hi all, For a client of ours, we're not seeing session & conversion data for AdWords campaigns in Analytics. We are seeing click & cost data. Adwords and Analytics are linked and autotagging is enabled. The site where we're experiencing this problem is www.maxifleur-plantes-artificielles.fr. It's a Magento-based store with the Web Cooking Universal Analytics extension installed. The bulk of AdWords traffic is landing on the page www.maxifleur-plantes-artificielles.fr/plantes-artificielles, which has no active redirects that could remove the ?gclid parameter for as far as I can tell. Yet, click IDs that I manually tested won't show up in the reports either. Mid April, all traffic aside from direct traffic just disappeared from the reports. Google's Tag Assistant gives a lot of errors, but in the source code the snippet looks just fine and we don't have problems with other web shops that use the aforementioned extension. Suggestions as to what could be the problem are most welcome. Thanks! Bas
Paid Search Marketing | | Evoworks0 -
Why you should never use Google Adwords To Conduct Key Word Research
Buongiorno from 22 degrees C too damn humid Wetherby UK, The other day a client wanted to know how much a ppc campaign would cost with a specific bank of keywords. So off i went and loaded in the key words and set the ads thinking it was not live.... A week later i get a tap on the shoulder asking why weve been invoiced for £xxxx oh dio mio!! The damn campaign went to live. So ive got two questions: 1. Do Google adwords automatically go to Live once youve loaded up phrases and ads, i really thought it would have made it more obvious, A " Would you like your campaign to go live" prompt would have been appreciated. 2. As a safety measure is configuring a Google Alert in Analytics to ping when paid traffic is picked up not a bad idea just so ive got a warning sytem set up so to speak. Grazie tanto,
Paid Search Marketing | | Nightwing
David1 -
Can I pass keyword match type through the Adwords dest URL?
Hi guys, I'm currently using duplicates of the same keyword with different match types, and I'd like to pass the keyword match type through the query, the same way I can pass the keyword and creative. ie. http://my.site.com/?kw={keyword}&kwmt={matchtype}&aid={creative} As far as I can tell, Google allows you to pass the keyword, creative (ad id), network and a mobile flag. Microsoft allows you to pass the match type and and ad id, and I want to be able to do the same in my Adwords. Is this is possible, or is the only way to create different ad groups for each match type and pass a custom query? Cheers, Jez
Paid Search Marketing | | jez0000 -
In Google Adwords, can I create negative dollar-amount keywords?
example of negative keywords: -$40 driving lessons -35 dollar driving lessons The driving lessons I'm selling are $55 an hour, so I obviously don't want unqualified leads chewing through my budget when they clearly don't want to spend $55 on a lesson. I already have the price mentioned in my ads, but I want to negative out the dollar amounts because people are still stupid enough to click without reading the ad. Any help will be appreciated! Matt
Paid Search Marketing | | strilliams0 -
Is there any correlation between the on-page factors being complete in moz and having a good quality score in Adwords?
I've been optimizing the website for a few keywords we're targeting and I'm looking to improve the quality score for my Adwords landing pages. My on-page scoring is great, but my scores in Adwords are low. Ideas?
Paid Search Marketing | | Bombbomb0
