Additional product information: the product's sales page or a blog post?

[UnderRugSwept]

I want to go in-depth about different customizations for custom caps, which is one of the products we offer. I just don't know whether it would be better--from an SEO perspective--to expand the caps sales page we already have or to write a blog post to give the site another valuable indexed page. From a user standpoint, I don't think it's as important, because if I do it the blog way, I can't just put a link on the page saying, Want more customizations? Visit our blog post.

Any opinions?

[UnderRugSwept]

Something I don't think I was clear on is the fact that I'm not very concerned with the caps page itself. My ultimate goal with almost every SEO thing I do is to give the entire site more authority so that the home page will rank higher. In that case, is the blog post without question the better option?

[JGar-28032]

That might work too. Admittedly I am unfamiliar with your market so my answers are of a more "generally, what I would do is" type. If you can expand that content and get a blog post out of it too, why not?

[JGar-28032]

Lol, it appears you answered while I was updating my comment. Sorry about that.

I looked at that page. I gotta say I would add the content to it directly. Perhaps you could separate it so that it's easily identified as an additional option. Or again, get some advice from someone with a bit more experience on that front than I (I don't make them pretty, I just make them rank).

[UnderRugSwept]

Oh, I just saw what you added. Yes, that's the page in question. Maybe I should do both--expand that page and write a blog post--with DIFFERENT content.

[UnderRugSwept]

Thanks for the input.

I only have one caps page, and I guess it's what you'd call a sales page.
http://www.stadriemblems.com/direct-embroidered-caps.html

What I want to add onto the blog or onto this page is not duplicate content; I just got finished writing it.

The additional information isn't relevant to every single person who would want caps, which is what makes me want to do a blog post. On the other had, more content on the caps page would help its SEO. I guess I just answered my own question. Think user first. Put it on the blog.

[JGar-28032]

That's a bit interesting. Do you have just the one "caps" page that you would like to expand, or are there many?

I ask because if you have multiple pages on which you're going to put the same content, you could run into duplicate issues. In that case it may be best to have a separate page.

From an SEO perspective, it would technically prove beneficial to get another page of content on there, but careful with this one. This is information regarding a product, and if you can deliver that information to the customer without forcing them to click for it, you are reducing your bounces a little. The fewer clicks to buy, the better.

If this would all be on just one page, I would opt for expanding that content. In that case, you may want to consult a designer who can help you find creative, yet user-friendly ways of delivering that content to ensure that it's above the fold, etc. And depending on the target terms, the additional content could/should help that page to rank.

Think "user first" and the SEO part seems to fall in line....most times.

Edit/Update: Hey I looked at your site, is this the page in question?

http://www.stadriemblems.com/direct-embroidered-caps.html

If so, then I would certainly opt for placing the content on here. I think that expanding that would help more than a link to more info. But again, for so long as it's going to be unique.

[AlanMosley]

Having more indexed pages is an advanatge, but you need to take action to make the most of it.

Evey page is given PageRank, lets say 1, if you have a 3 page site, your site will have a PR of 3 (excuding external links) if you had 3 more pages you have a website PR of 6, but still 1 per page, thought smart linking you can push that link juice onto one or a few pages, so you may have 1 page with a PR of 3 and the others 0.?

See here http://thatsit.com.au/seo/tutorials/a-simple-explanation-of-pagerank