Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How many keywords/key phrases to use on main page
-
Hi all! I'm a bit new to the SEO process. My question is about keywords. Now, I realize that in a perfect world you would want to target one keyword/key phrase per page - or so I've heard. How many keywords/key phrases should I target for my main page?
I'm working on a Dallas real estate firm website. They focus on luxury real estate in Dallas, high rises, ect.. So I was thinking of focusing on "Dallas luxury real estate" for the main page but wasn't sure if I should focus on 2 or 3 other terms for the main page.
Any thoughts or suggestions?
Thanks!
-
Hello Brian,
I'm a Realtor also. Yes, the school of thought is to optimize a page for one keyword phrase. But in our business that is not necessarily the case. Me personally I have about 4 keywords that my site is optimized for. Reason for this is that most people will link to your main page, so the link juice will be for that. I would use this order
1. Dallas Real Estate
2. Dallas Homes for Sale
3. Dallas Condos
These tend to be the most competitive phrases in our industry. what you want to do is make sure your title has the phrases based on value. The order above should be the order. meaning your page title should have
Dallas Real Estate / Dallas Homes for Sale / Dallas Condos
Then natural mix in those phrases into your content but make sure it is visitor friendly content and not just keyword stuffing.
Also think about internal linking and your external link profile with these various anchor terms.
Note: keep it all natural and legit. The only short cut in SEO is to the Penalty Box.
-
Hi Brian, i suggest you to follow this step: 1. Think about the keywords that best match to the company's services 2. Use Adwords tool to find out other combinations of words 3. Use the Adwords tools to find out the keyword traffic data 4. Select three for Each service given by the company 5. Use the seo moz tool to calculate the keyword difficulty and the potential competitors 5.make a choice from three to one ( focus your attention on your competitors reputation ) 6. create one page for each service and make an home page optimization ( meta description, title, content etc. ) to obtain the A in the on page analysis tool 7. Now you have to Increase your page reputation by obtaining link from related site wich should link you with a followed link containing your keyword as anchor text Hope that help Guido
-
Make your homepage the subject of your whole site.
Look at my site (I always use it as an example). Home page is about shipping. Categories are about types of shipping. The landing pages are for shipping to specific countries.
If I were marketing your site, I would stick to "Luxury Real Estate in Dallas" and possibly make category pages for different cities.
-
you can technically point as many keywords to one page as you want. if your domain has a high enough authority you can rank for terms without on page optimization and rank on links alone example: esurance.com not many words on the page but ranks well for quite a few terms. but since your site is new i would optimize for no more than 3 or 4 max per page because otherwise your text will probably not make sense to readers and look like you are stuffing keywords. focuse on building branded anchor text with some keyword anchors and while optimizing your page for your target keyword. just make sure its user friendly and you should be fine.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does the traffic that a page get affects the page ranking?
I am asking this as I would like to know if we can include this advice in our Search strategy. For instance, can we say for the keywords that has high business priority, but we are not currently rank above the fold we can boost the traffic and therefore the organic ranking by investing on these keywords on PPC.
Keyword Research | | aliki_rigopoulou0 -
How many keywords do you recommend tracking?
I am working through thousands of organic keywords and would like to create a list of core keywords. I want the list to be small enough that we can really go after these keywords and track progress. I work for a B2B software company. I am thinking between 20-30 but I would love to hear any tips, opinions and recommendations! Thank you!
Keyword Research | | NikCall0 -
A Solution to Keywords Being Grouped in Google Keyword Planner
Hi guys, I am trying to get search traffic for a list of keywords which I put together a few years ago for one of my clients, this was before Google made changes to their Keyword Planner. When I am adding the list into Google Keyword Planner it is "grouping" a number of the keywords/phrases together, and therefore removing 13 of the keywords from the original list of 59 keywords. Is there a way around this so I can get search volume for the original list, and not the cut down one? I am specifically using Google Keyword Planner as I want to get search volume for a number of specific locations in the UK. Any comments/feedback is greatly appreciated. Thanks in advance! Jack. I19Op
Keyword Research | | ChemistryMarketing1 -
Focus Keyword
Hi everyone! I am pretty new to SEO so all the help would be great. Does every webpage on our website need a focus keyword for example like the about us page. We have webpages for every location in the UK - Would it be helpful if the location webpages had a focus keyword also? Just to note that I am using Yoast on Wordpress. Many thanks,
Keyword Research | | SMCCoachHire
Aqib0 -
How granular should I get with Keyword research?
I'm doing KW research for a new business. My understanding from KW research guides: Use tools to create a list of thousands of keywords Analyze difficulty and search volume Reduce your list and do on page optimization for your select KWs My dilemma with this approach is that it seems "keyword based" rather than "intent" or "category" based. e.g. Let's say I have a grocery store. Ignoring SEO, I know that these are my main categories: Produce Meat Dairy Canned Goods Baked Goods In other words, the above categories are the general "intents" and "categories" that I'd really want to rank for. Keyword tool shows that they have high volume and high difficulty. Let's say that after doing keyword research, I discover "Low Fat Chicken Breasts" and "Turkey Sausage" and "Cheap Meat Wholesale" have decent search volume and low competition. I don't quite understand how I'm supposed to utilize these fringe keywords in my on page SEO plan because it doesn't make sense as a human to categorize my site that way. Not sure if this is clear. Basically I'm trying to figure out if I should really be getting this granular on keywords to help guide my store categories or if I should just be picking broader terms.
Keyword Research | | clarasboutiqueusa0 -
Which keywords are sending traffic to my site?
I want to know Which keywords are sending traffic to my site? What type of strategies behind this ?
Keyword Research | | surabhi60 -
The same keyword on multiple pages, but not all (combined with other relevant keywords) for products.
Hi Guys, I want to get an opinion/advice on this. My client has a site that have all their products (I am working on expanding the product descriptions, benefits and how they differ from each other) listed and I just want to know if I can use the term 'gear oil' for example on multiple pages as one of the keywords. The product range (among others like transmission fluid and anti-freeze) is gear oil (with the different types of gear oils available described) and I can't really change what the product is. I do have different variations (such as gear lubricant, automotive gear lubricant, car gear oil etc.) but will it do damage if I use the same keyword (like gear oil) on multiple pages (along with another relevant keyword that does not involve the words gear oil)? Any help on this will be greatly appreciated!
Keyword Research | | annabel.schoeman0 -
Keywords for multi service business?
New to this so bear with, I am a TV aerial, satellite, CCTV, Door entry, Access Control, Telephone repair engineer. I have one seperate page for each of the installations I carry out as well as the basic home, about, areas, faqs and so on. My question is do i have one key phrase for each of the services i cover or do i just relate all the keywords from that service into the keywords tag ie, META name=keywords content="Digial aerials Stockport,digital aerials Manchester,aerials Stockport,aerials Manchester,aerial repairs Stockport,aerial repairs Manchester,digital,aerial,tv,tv aerials Manchester,tv aerials Stockport,arials,arial,aerial installer,aerial installations,aeril installation,Stockport,Manchester ,"> That is what i have fro Tv aerial installation, Should i make landing pages for each phrase for each service or stick to one page? www.redvalecommunications.co.uk is the site if you want to take a look thanks in advance
Keyword Research | | redvalecomms0