Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Keyword research tools
-
So I went to a panel a while back that said Wordtracker is basically useless. I'm not using it as an end-all, be-all, but more for insights and context. Do you agree with that statement? The hosting company provides a keyword research tool, so I wasn't sure how seriously to take it.
Have you guys been using Bing for the search data previously provided by Google's Keyword Research Tool? Do you find that to be a viable resource?
Thanks.
-
Sarah,
I have been using this tool: www.spyfu.com , specifically their recon files application to do competitive key word research. Once I extract key words form this report I use their Keyword smart search tool.
Hope this helps,
Ron
-
Hey Sarah,I can't speak for everyone, but I know and am hearing a lot of frustrations in using the new Google Keyword Planner. It's arduous and doesn't seem as flexible compared to the old Keyword Tool you mention, and we're all become so used to. Per Bings Keyword Tool, we have used it before, but I agree with Peter and his comments in that search is now going to be continuing this new direction of "relevance" for personalized search. Yes, keywords are still very important, but the data being provided these days is creating more headaches than solutions.
We look at Google Keyword Planner (still getting used to it) and Bing as well. We haven't used WordTracker in over a year, so per how they are working these days is a bit beyond me. They have been around a long time, so as long as they can update their platform to support the new Google search shifts, then keep with them. If they are not, then that is an issue and the data then becomes tainted. Google will be our go-to keyword research tool unless something else emerges.
Cheers! - Patrick
PS - We've been trying out a new approach where we are comparing sites' anchor text link profile for the competitors of the clients we work for. This somewhat helps us understand what they are wanting to rank for and then we go from there.
-
He didn't even mention the tool. I just connected the dots. It's a component of their overall suite of tools. Aside from hosting the event, there was no self-promotion.
As for the rest of your response, my sentiments exactly. I feel reassured that I'm thinking about this correctly. I came up with a system using a variety of sources, including common sense, looking at competitors, Google Keyword Planner, Wordtracker, and Bing. I still need to tweak my process, but when I heard that it kinda deflated me because I really like the tool.
Our internal data isn't really helpful because we don't have much traffic now for what I'll be optimizing for. I'm basically on the ground level of what's going to be a re-launch. Presumably over time afterward, I'll have better insight.
And yes, that definitely helps. Thanks!
-
Hi Sarah
I would always be concerned at hearing a company dissing another company in a public event. I have never used Wordtracker personally, but with a long track record as it has I wouldn't dismiss it. Also, in the latest search environment I think information giving you insight and context would probably be quite useful.
What examples did the company who hosted the event give that their tool was better?
The problem with any keyword research tool for search now, the data is not going to be as rich as it was. Also, with personalised search how do you measure what is 'normal'? Bing will give you search data yes, and most tools I think use that data. So if you keep in mind that the numbers are not the same as you will get with Google they will at least give you an idea of the higher volume keywords in proportion to those that are likely to be less. By using that data alongside other metrics and competitive analysis, you have a better chance than having none.
If there is a silver bullet tool out there I would be delighted to know about it.
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which keyword to use (plural / singular)
Hi guys. So I'm racking my brain with a question whether I should use plural or singular keyword as a focus keyphrase of my page. The page that I'm optimizing is basically a review page of different websites offering proofreading services. Considering the fact that this is a review and I mention a lot of websites on my page, I decided to rank for a plural keyword that ends with "services". However, this keyword is very unpopular (ahrefs doesn't show any volume for it), while singular "service" has about 100 searches per month. As far as I understand, Google sees both keywords as synonyms, because search results for both keywords are almost identical. Should I change my keyphrase to singular "service" (even though the page mentions a lot of services), or stick with "services" instead? Do I have a chance of ranking for "service" if I stick with "services" in this case? Thank you.
Keyword Research | | AslanBarselinov0 -
I have two keywords. If I combine them do I get credit for both keywords?
For example I have a keyword - IPA Beer, and I have a keyword - IPA Beer Kit. If I use the keyword IPA Beer Kit will I get the benefit of the IPA Beer keyword as well as the IPA Beer Kit keyword? Hope this makes sense. Thanks in advance for the help!
Keyword Research | | brewngrow0 -
Which keywords are sending traffic to my site?
I want to know Which keywords are sending traffic to my site? What type of strategies behind this ?
Keyword Research | | surabhi60 -
Keywords with and without diacritics
Hi, I am trying to make my site to appear in the search results even the searched term have or have not been wrote with diacritics for example: "șarpe" or "sarpe". The language is Romanian. If I seach for "Românul cu maşină, marea victimă" or "Romanul cu masina, marea victima" the first result for both searches is the same. I don't see anything special on their html code and I am wondering how do they did it. Regards, Bogdan
Keyword Research | | RIAdig0 -
How to finalize the keywords for SEO?
Hi, I use the following method for keyword research: Create a long raw list of keywords. Use Google AdWords Keyword tool to find monthly searches. Find raw competition. Find direct competition (via allinanchor: search operator) Calculate KEI (Keyword Effectiveness Index) Calculate KOI (Keyword Opportunity Index) Is there any other (better) way to execute the keyword research? Or is finalizing/selecting the keywords only on the basis of monthly searches sufficient? In short, how to select the best keywords from a long list? Thanks & Regards
Keyword Research | | IM_Learner0 -
Keywords for fabrication (welding) company??
I've been tasked with finding the keywords for our website. The difficulty I'm finding is receiving help from the fabrication personal to suggest keywords. I'm not sure if its peoples imagination or if there's a general unwillingness. Can anyone make any suggestions here? Is there a fabrication or welding keyword database I can put to them and hopefully get their brains working? Or even a way to see what keywords our competitors use?
Keyword Research | | Resolver1010 -
Has anyone tried SECockpit as their Keyword Research tool ?
I'm looking for a tool to help with keyword research, and judging by the presentation and few reviews I could find, SECockpit at http://swissmademarketing.com/secockpit/ seems to be a nice product. They pull their data (partly) from SEOmoz, which is a good sign. Any feedback ? Thx Gil
Keyword Research | | iung1 -
How can i track keywords history
i need to keep a record for all keywords history , is there any way that we can track keywords history so we can compare each week with the previous weeks ?
Keyword Research | | omarfk0