How much will changing IP addresses impact SEO?
-
So my company is upgrading its Internet bandwidth. However, apparently the vendor has said that part of the upgrade will involve changing our IP address. I've found two links that indicate some care needs to be taken to make sure our SEO isn't harmed:
http://followmattcutts.com/2011/07/21/protect-your-seo-when-changing-ip-address-and-server/
http://www.v7n.com/forums/google-forum/275513-changing-ip-affect-seo.html
Assuming we don't use an IP address that has been blacklisted by Google for spamming or other black hat tactics, how problematic is it?
(Note: The site hasn't really been aggressively optimized yet - I started with the company less than two weeks ago, and just barely got FTP and CMS access yesterday - so honestly I'm not too worried about really messing up the site's optimization, since there isn't a lot to really break.)
-
TTL is Time To Live (set in seconds), and is the interval that your computer will refresh its DNS information.
Usually it's set for 12 or 24 hours. So the day before an IP change, set your TTL to 5 minutes. That way, when you do change your IP, it should only take 5 minutes for the DNS change to propagate. Once it propagates, change it back to its original value.
-
I am also looking at moving server - How do we check if the ip/dns server we're moving to was blacklisted in the past or not?
-
TTL = ??? (Sorry so ignorant...)
-
There's little or no evidence that changing the IP by itself will effect on your rankings or traffic, unless you move to a really slow server or a blacklisted neighborhood - but it doesn't seem like something you need to worry about.
Hopefully the speed improvements will be a big boost to your visitors, which may indirectly effect your SEO in a positive way!
-
Will not matter much especially if it is only done only once in awhile.
-
Except for geolocation purposes, your IP has no real effect on your SEO. The only thing I would suggest is making your TTL on your DNS records very low about a day before you move so when you do move you minimize the chance that you're hitting the old IP.
-
I was looking at this 2 URL'S you post here and did some research on my own few months ago and i don't really think that will make any different , you need to make sure this dns server you put it on not flagged by Google.
not much but hope that help you
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
# Tag - opacity and SEO impact
Hello,
Technical SEO | | Tiffany_Barn
I have a query animation 'fade-in-up' on my website: tiffanybarnard.com which moves the H1 tag slightly and fades it in from zero opacity to 1. Will this affect the SEO value of the H1 tag?
Thank you!0 -
SEO Title Length
Hi Everyone. I have a few pages being flagged with "Title Too Long". However, these are page 2, page 3, page 4, etc of category pages. They obviously have "| Page x of x" at the end of the title. Can these be ignored or is there a more SEO friendly way of handling this issue? Thanks. Michael
Technical SEO | | nomad_blogger0 -
What is the best way to change the URL along with the brand name change & having a minimal affect on the traffic
We are changing our brand name & hence our URL should change as well What is the best way to do that keeping in view we donot want to take a hit on the existing traffic to our ecommerce site as we get a good revenue from the site. Can someone give me the best strategy to approach this or share there experience with a similar issue they have dealt earlier
Technical SEO | | sharp_instincts1 -
Ranking dropped after domain change
Dear Moz Community, first of all excuse my bad english, i am from europe and my english is not the best 😉
Technical SEO | | domiji
I use Moz Analytics for several days and try to figure out why our "main keyword" totally dropped after our domain change. We started this year with a new company name and a new domain. Our old domain was dp-hochzeitsfotograf.de and the main keyword we try to rank for was "hochzeitsfotograf" which means "wedding photographer" here in Germany. Last summer we reached position 1 and short before our domain change we still ranked on position 6. We register the domain change in google webmaster tools and redirect all urls via 301 redirect to the new domain. Our new domain name is yourheyday.de and all rankings adopted pretty good except our main keyword (now position 62) which could break our neck the next few month. I would be so so happy and really appreciate if anyone of you have an advise for us. Thanks and many greetings from europe
Dominik0 -
Dedicated ip helpful for seo
I read somewhere a while back that having a dedicated ip address was helpful for seo if this true or just another rumor? Also I read you should purchase your domain name for multiple yrs, what do you guys think?
Technical SEO | | TinaGammon0 -
Change in how Google displays SERPs
Hi All, Recently our SERPs have changed in Google results to show product prices from our pages rather than the meta description. This just started to happen in November with no change (that we know of) on our side. I have attached a from and to SERP image if that helps. Does any one have any ideas as its starting to effect our rankings? Thanks, Tony. Tkeou,6jg6Q Tkeou,6jg6Q#1
Technical SEO | | tstauntonwri0 -
What is SEO impact of redirecting from domain to https appspot domain ?
Our site is hosted on google and is fully https. But since google's limitation is that all https needs to be on the appspot domain, we are redirecting users from our website to the appspot domain. What is the impact of this on SEO?
Technical SEO | | incandescent0 -
Are different IP addresses enough for sites with similar content?
Hi all We're looking at moving our 2 websites onto a cloud hosting package. The content on our sites is very similar (but not duplicated) so at the moment they are on separate servers. If we move to the cloud, is it enough for them to have different IP addresses on the same cloud system, or should we host in separate clouds? Thanks in advance Heather
Technical SEO | | heatherrobinson0