How much will changing IP addresses impact SEO?
-
So my company is upgrading its Internet bandwidth. However, apparently the vendor has said that part of the upgrade will involve changing our IP address. I've found two links that indicate some care needs to be taken to make sure our SEO isn't harmed:
http://followmattcutts.com/2011/07/21/protect-your-seo-when-changing-ip-address-and-server/
http://www.v7n.com/forums/google-forum/275513-changing-ip-affect-seo.html
Assuming we don't use an IP address that has been blacklisted by Google for spamming or other black hat tactics, how problematic is it?
(Note: The site hasn't really been aggressively optimized yet - I started with the company less than two weeks ago, and just barely got FTP and CMS access yesterday - so honestly I'm not too worried about really messing up the site's optimization, since there isn't a lot to really break.)
-
TTL is Time To Live (set in seconds), and is the interval that your computer will refresh its DNS information.
Usually it's set for 12 or 24 hours. So the day before an IP change, set your TTL to 5 minutes. That way, when you do change your IP, it should only take 5 minutes for the DNS change to propagate. Once it propagates, change it back to its original value.
-
I am also looking at moving server - How do we check if the ip/dns server we're moving to was blacklisted in the past or not?
-
TTL = ??? (Sorry so ignorant...)
-
There's little or no evidence that changing the IP by itself will effect on your rankings or traffic, unless you move to a really slow server or a blacklisted neighborhood - but it doesn't seem like something you need to worry about.
Hopefully the speed improvements will be a big boost to your visitors, which may indirectly effect your SEO in a positive way!
-
Will not matter much especially if it is only done only once in awhile.
-
Except for geolocation purposes, your IP has no real effect on your SEO. The only thing I would suggest is making your TTL on your DNS records very low about a day before you move so when you do move you minimize the chance that you're hitting the old IP.
-
I was looking at this 2 URL'S you post here and did some research on my own few months ago and i don't really think that will make any different , you need to make sure this dns server you put it on not flagged by Google.
not much but hope that help you
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content change within the same URL/Page (UX vs SEO)
Context: I'm asking my client to create city pages so he can present all of his appartements in that specific sector so i can have a page that ranks for "appartement for rent in +sector". The page will present a map with all the sector so the user can navigate and choose the sector he wants after he landed on the page. Question: The UX team is asking if we absolutly need to reload the sector page when the user is clicking the location on the map or if they can switch the content within the same page/url once the user is on the landing page. My concern: 1. Can this be analysed as duplicate content if Google can crawl within the javascript app or if Google only analyse his "first view" of the page. 2. Do you consider that it would be preferable to keep the "page change" so i'm increasing the number of page viewed ?
Technical SEO | | alexrbrg0 -
IP address geolocation
I would classify our site as large (www.covers.com), with our primary target being traffic within the US (about 70%) but I have a feeling we are limited by our IP being located within Canada. I have changed all the targeting to the US in WMT, but could undertake a project to virtually 'move' the site to a US IP, if there would be benefit. I have found articles coming down on both sides of the issue. Thoughts?
Technical SEO | | evansluke1 -
Should I change my targeted page?
Currently I have a site where the targeted keywords were on the home page, with links built to the homepage. It has been widely recognised though that Google is looking more and more for specific content on webpages that holds greater relevance to search queries. As such, I switched this targeted page to other created webpages - changing metatags and creating more relevant content for respective keywords. I thought this would improve rankings, however, upon doing this there was a sharp fall in rankings for keywords. Is there anything that I could have done wrong, or can do better so that keywords move back up the rankings?
Technical SEO | | Gavo0 -
Using 302 redirect for SEO
Hello, I'm in charge of SEO for an information website on which articles are only accessible if you have a login and password. Most of the natural links we get point to our subscribers' subomain : subscribers.mywebsite.com/article1 If they follow these natural links, visitors who are not logged get redirected (302) to www.mywebsite.com/article1 on which there is an extract of the article and they can request a free test subscription to read the end of the article. My goal is to optimize SEO for the www.mywebsite.com/article1 page. Does this page benefit from the links I get to the subscribers.mywebsite.com/article1 page or are theses links lost in terms of SEO? Thanks for your help, Sylvain
Technical SEO | | Syl200 -
Will this affect the local SEO listings in Google?
So, I'm trying to list the same exact address across all local listings for a client. How "exact" do they all need to match in order for them to be optimized for the 7-pack listings? Here is an example of what I'm dealing with... 999 Cherry Ln #1 Dallas, TX 75238 - Address on Google Plus page 999 Cherry Ln Ste 1, Dallas, TX 75238 - Address on every other business listing Is this close enough or is this inconsistency really hurting this client?
Technical SEO | | wiredseo0 -
Javascript bad for SEO?
If we utilize javascript to pull information from a database to display on a site, is that bad for SEO? Can search engines still see the data?
Technical SEO | | nicole.healthline0 -
301 Redirects - SEO Benefit?
Hello, Years ago, our company started out as a Yahoo store. We've since moved onto another website with its own shopping cart but since the Yahoo store is almost 10 years old, there's a lot of history there and it still exists with the occasional order. We currently use it for reputation management purposes with links to our real ecommerce site but we're thinking of just redirecting the Yahoo store to our ecommerce site. Is there any SEO benefit in doing this? We were also kind of penalized by Panda. Would this help us out at all (the descriptions on both sites could be considered duplicate content).
Technical SEO | | airnwater0 -
Help with SEO
Hello, I am brand new to SEO and I'm learning on the go everyday. I am having issues with Google and getting any sort of ranking or analysis or even just traffic reports. I understand the site has never really been optimized so it might really not have any reports. So basically my real question is what helpful tricks or hints do you guys have that I can implement? Anything and everything helps. So far I have run the crawl diagnostics and I'm working on fixing the errors. Thanks fr your help.
Technical SEO | | Future130