How much will changing IP addresses impact SEO?
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So my company is upgrading its Internet bandwidth. However, apparently the vendor has said that part of the upgrade will involve changing our IP address. I've found two links that indicate some care needs to be taken to make sure our SEO isn't harmed:
http://followmattcutts.com/2011/07/21/protect-your-seo-when-changing-ip-address-and-server/
http://www.v7n.com/forums/google-forum/275513-changing-ip-affect-seo.html
Assuming we don't use an IP address that has been blacklisted by Google for spamming or other black hat tactics, how problematic is it?
(Note: The site hasn't really been aggressively optimized yet - I started with the company less than two weeks ago, and just barely got FTP and CMS access yesterday - so honestly I'm not too worried about really messing up the site's optimization, since there isn't a lot to really break.)
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TTL is Time To Live (set in seconds), and is the interval that your computer will refresh its DNS information.
Usually it's set for 12 or 24 hours. So the day before an IP change, set your TTL to 5 minutes. That way, when you do change your IP, it should only take 5 minutes for the DNS change to propagate. Once it propagates, change it back to its original value.
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I am also looking at moving server - How do we check if the ip/dns server we're moving to was blacklisted in the past or not?
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TTL = ??? (Sorry so ignorant...)
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There's little or no evidence that changing the IP by itself will effect on your rankings or traffic, unless you move to a really slow server or a blacklisted neighborhood - but it doesn't seem like something you need to worry about.
Hopefully the speed improvements will be a big boost to your visitors, which may indirectly effect your SEO in a positive way!
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Will not matter much especially if it is only done only once in awhile.
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Except for geolocation purposes, your IP has no real effect on your SEO. The only thing I would suggest is making your TTL on your DNS records very low about a day before you move so when you do move you minimize the chance that you're hitting the old IP.
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I was looking at this 2 URL'S you post here and did some research on my own few months ago and i don't really think that will make any different , you need to make sure this dns server you put it on not flagged by Google.
not much but hope that help you
Mike
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