How can a not so passionate subject get links? Need ideas?

[OxzenMedia]

Our client owns a very big pest control site.

They are competing with pestmall, orkin, terminex to name a few. Almost all of there competitors are spamming like crazy.

For some of their competitors it is working.

They get natural links very slowly.  Maybe 1 natural link every week.

How can a not so passionate subject get links?

Here was my ideas.

Offer a tool to pest control sites for a link in return. The flaw is most pest control company owners are not tech savy and if they are they have hired it out.

I just really need some ideas.

Thank you.

[EGOL]

They get natural links very slowly.  Maybe 1 natural link every week.

Double the content.  They you get more traffic and 2 natural links per week.

Kick up the content with humor, video, great photos, useful stuff, higher quality... then you get 4 natural links per month.

[JFritton]

Perhaps an article or infographic discussing the most environmentally responsible pest control methods?  I was sold by a company recently who made a big deal about how environmentally "green" their pest sprays were compared to the competition.  You could talk about the consequences of some of the older and more damaging pest control chemicals.

Maybe an infographic showing the different kinds of pests and the consequences of an infestation?

A bunch of scary close-up photos of insects, their swarms and the damage they can do in an infographic may get a few clicks.

Also check out Todays blog: "

The Guide to Developing a Content Strategy for "Boring" Industries"

http://www.seomoz.org/blog/the-guide-to-developing-a-content-strategy-for-boring-industries

Good luck!

-Jason

[CollinJarman]

Every topic has a niche.  Find what yours is, and own it!  For instance, here's an example of a pest control company who's website is loaded with helpful info... check out their "Pest Library"

http://www.economyexterminators.com/pest-library.html

They've documented and categorized tons of different pests, and have enough detailed information to become an authoritative "source" for info on various pests.  With all the helpful info found in their pest library, they're sure to get some links from somewhere for people looking to learn more about any given pest.

Barring that, infographics are also a popular way of gaining some links.  Think of a need (for information) that isn't currently being met, or at least isn't readily available.  Fill that need, and people will link to you.  Find a niche and take it over.