What is wrong with my site?
-
I have been working hard for over two months on my sites in seomoz and have seen some nice results in some (www.etraxc.com/ and www-my-etraxc.com for instance. Still I am really frustrated by www.classroomconnection.us/. I cant even get on the first page with the search term "classroom connection." i would love some help on this one.
On a related note, does it help to have links to YouTube videos about the content? If so, how do I ensure that this piece is working well for me?
Thanks a ton!
-
yes, inbound links are those coming from other sites - and quality is important there- as well as diversity, both in the types of links as well as ensuring to keep the majority of links coming from as many independently separate domains as possible.
-
That tells me a lot of what I need to know...depth and inbound links is a place to start. I just wrote a bid and that process alone told me a ton about what kinds of depth that I need. (Inbound links are links to this site from other sites, correcct?)
I appreciate your time! It was very helpful!!
-
Thanks a bunch for spending the time. Your input is certainly helpful!!!
-
While a first look of your site shows you've got an offering that's worthy of recognition, when examining the competitive landscape, I"m concerned about the lack of depth of text based content relevant to your brand and most important phrases.
The top site that shows up for me with "classroom connection", for example, has over 59,000 pages indexed. The 2nd result has 591 pages. The 3rd result has over 30,000 pages. While that's a wide range of depth, and your site shows over 300 pages indexed, all of those sites have better site architecture and depth specific enough to have earned rankings.
When I visit your site, I don't readily see where there are hundreds of pages even though they're showing up in the index, so that points to information architecture being a factor as well...
And your inbound link profile is very weak, so you don't get the inbound support signals that "this site is a trusted authority".
So - by addressing site navigation, building more depth on the highest level pages specific to your brand and primary phrases, then working on a way to better promote your site via off-site signals, you can gain significant ground given that the majority of competitors showing up for those phrases have a wider focus than your primary niche.
-
I'm sorry I guess the site is pretty straight forward if I read the text. I think maybe less colors and larger text of the exact offerings. I felt like I had to really engage the page to know what is being offered.
As the video, I think it helps, a lot of other sites have their own video player that shows the benefits of their service as well. I'd say keep it, and if you can make it larger.
IMO, the site looks like it was made in 1998. You should try using easy to implement CMS platforms like WordPress or Drupal.
-
I didn't know that *.us would affect rankings. Thanks for the info. Not much I can do about that now but I will work on building the back links. Thanks for the info.
Regarding the site itself, I am a little surprised. It seems clear to me that we are offering a school management system/student information system. I also think it is professional and contemporary in its design and organization. No?
Other feedback on this would be much appreciated.
What about my question re: videos?
-
It is not simple to get to page 1. Especially with some popular words like classroom and connection.
It also doesn't help you don't operate on a TLD. (.com, .net, .org). You also have very little links pointing to your domain. Your site is a bit disorganized and hard to look at.
Some things I would consider doing would be fixing up the site to look more professional and easy for users to view and see exactly what you are offering. My initial view of the landing page does not really tell me too much. You want the user to know what you are offering the minute they land on your page.
You should start building links from related niches that way you have some link juice and authority, that will most likely help you rank better than you currently are, it will also build your brand with more referral traffic from other sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What Can I Do To Improve The SEO of My Site?
We have a website that is ranking okay but we can't seem to get past #6 or #7 for a specific national keyword, "self storage software". We are working on a more effective back-linking strategy right now, but we really are having a hard time identifying steps to take besides that. If anyone can help me out and give me some suggestions I would be very appreciative. Maybe even seeing a competitive analysis from someone else would help catch something that I am not seeing. Website is www.storageunitsoftware.com Thanks in advance.
Technical SEO | | kenturley0 -
Redirecting old html site to new wordpress site
Hi I'm currently updating an old (8 years old) html site to wordpress and about a month ago I redirected some url's to the new site (which is in a directory) like this... Redirect 301 /article1.htm http://mysite.net/wordpress/article1/
Technical SEO | | briandee
Redirect 301 /article2.htm http://mysite.net/wordpress/article2/
Redirect 301 /article3.htm http://mysite.net/wordpress/article3/ Google has indexed these new url's and they are showing in search results. I'm almost finished the new version of site and it is currently in a directory /wordpress I intend to move all the files from the directory to the root so new url when this is done will be http://mysite.net/article1/ etc My question is - what to I do about the redirects which are in place - do I delete them and replace with something like this? Redirect 301 /wordpress/article1/ http://mysite.net/article1/
Redirect 301 /wordpress/article2/ http://mysite.net/article2/
Redirect 301 /wordpress/article3/ http://mysite.net/article3/ Appreciate any help with this0 -
Is this nofollow tag written wrong?
I'm doing a link audit and came across this nofollow tag: [http://www.jampaper.com/Envelopes](<a class=)">www.jampaper.com/Envelopes Does it matter that the nofollow tag is at the front? Shouldn't it after the URL?
Technical SEO | | jampaper0 -
Site not loading on Firefox
Hello guys, I can't get my website to be loaded on Firefox, why's that?
Technical SEO | | PremioOscar0 -
Ranking Multi-Language Site
Recently we updated our website to a new version. Our website has a structure in which the English page is our main page with about 50 subpages. All these pages are translated in 5 different languages. The different languages are divided into folders. For example www.ourdomain.com/de containts all german pages. The pages with products would be for example: www.ourdomain.com/products for english and www.ourdomain.com/de/produkte for the german page. On our previous website this used to be simililar. After the website update the SEOMoz crawls are showning duplicated page content/title errors for the pages saying that the pages in other languages have the same content/title as the basis English webpage. Any idea how I can solve these errors?
Technical SEO | | Exp0 -
Googlebot cannot access your site
"At the end of July I received a message in my Google webmaster tools saying "Googlebot can't access your site" We checked our robots.txt file and removed a line break in it, and then I had Google Fetch the file again. I have not received any more messages since then. When we created the website I wrote all of the content and optimized each page for about 1 local keyword. A few weeks after I checked my keywords and did have a few on the first page of google. Since then almost all of them have completely disappeared. Because we had not link building effort I would not expect to still be on the first page, but I should definitely be seeing them before the 5th or even 10th page of Google. The address is http://www.tile-pompanobeach.com I'm not sure if these horrible results have something to do with the message from Google or something else. The problem is this client now wants to sign a contract with us for SEO and I really have no Idea what happened and if I will be able to figure it out. The main keyword for my home page is tile pompano beach and I aslo was using Pompano Beach Tile store for the About page which was previously on the first page of Google. Does anyone have some input?
Technical SEO | | DTOSI0 -
Should we introduce subfolders into the URLs on a new site?
A site we are working on currently gives no indication of the subfolders in the URL. Eg. the site uses: www.examplesite.com/brand-name Rather than: www.examplesite.com/popular-products/brand-name There are breadcrumbs on site to show the user what part of the site they are in and how they navigated there. We are building a new site and have to decide what route to take: Since the site is already performing relatively well in the SERPs and the URLs are nice and short this way, is it a good idea to keep them like this or is it better for usability to include the subfolders? This post suggests that we would be best off to keep the URLs as they are - particularly since less would be changed http://www.seomoz.org/blog/should-i-change-my-urls-for-seo Thanks in advance for your opinions! Liz @lizstraws
Technical SEO | | oneresult0 -
Google not visiting my site
Hi my site www.in2town.co.uk which is a lifestyle magazine has gone under a major refit. I am still working on it but it should be ready by the end of this week or sooner but one problem i have is, google is not visiting the site. I took a huge gamble to redo the site, even though before the refit i was getting a few thousand visitors a day, i wanted to make the site better as i was getting google webmaster errors. But now it seems google is not visiting the site. for example i am using sh404sef and i have put friendly url in the site and on the home page it has its name and meta tag but when you look at google it is not giving the site a name. Also it has not visited the site since october 13th Can anyone advise how to encourage google to visit the site please.
Technical SEO | | ClaireH-1848860