What is wrong with my site?
-
I have been working hard for over two months on my sites in seomoz and have seen some nice results in some (www.etraxc.com/ and www-my-etraxc.com for instance. Still I am really frustrated by www.classroomconnection.us/. I cant even get on the first page with the search term "classroom connection." i would love some help on this one.
On a related note, does it help to have links to YouTube videos about the content? If so, how do I ensure that this piece is working well for me?
Thanks a ton!
-
yes, inbound links are those coming from other sites - and quality is important there- as well as diversity, both in the types of links as well as ensuring to keep the majority of links coming from as many independently separate domains as possible.
-
That tells me a lot of what I need to know...depth and inbound links is a place to start. I just wrote a bid and that process alone told me a ton about what kinds of depth that I need. (Inbound links are links to this site from other sites, correcct?)
I appreciate your time! It was very helpful!!
-
Thanks a bunch for spending the time. Your input is certainly helpful!!!
-
While a first look of your site shows you've got an offering that's worthy of recognition, when examining the competitive landscape, I"m concerned about the lack of depth of text based content relevant to your brand and most important phrases.
The top site that shows up for me with "classroom connection", for example, has over 59,000 pages indexed. The 2nd result has 591 pages. The 3rd result has over 30,000 pages. While that's a wide range of depth, and your site shows over 300 pages indexed, all of those sites have better site architecture and depth specific enough to have earned rankings.
When I visit your site, I don't readily see where there are hundreds of pages even though they're showing up in the index, so that points to information architecture being a factor as well...
And your inbound link profile is very weak, so you don't get the inbound support signals that "this site is a trusted authority".
So - by addressing site navigation, building more depth on the highest level pages specific to your brand and primary phrases, then working on a way to better promote your site via off-site signals, you can gain significant ground given that the majority of competitors showing up for those phrases have a wider focus than your primary niche.
-
I'm sorry I guess the site is pretty straight forward if I read the text. I think maybe less colors and larger text of the exact offerings. I felt like I had to really engage the page to know what is being offered.
As the video, I think it helps, a lot of other sites have their own video player that shows the benefits of their service as well. I'd say keep it, and if you can make it larger.
IMO, the site looks like it was made in 1998. You should try using easy to implement CMS platforms like WordPress or Drupal.
-
I didn't know that *.us would affect rankings. Thanks for the info. Not much I can do about that now but I will work on building the back links. Thanks for the info.
Regarding the site itself, I am a little surprised. It seems clear to me that we are offering a school management system/student information system. I also think it is professional and contemporary in its design and organization. No?
Other feedback on this would be much appreciated.
What about my question re: videos?
-
It is not simple to get to page 1. Especially with some popular words like classroom and connection.
It also doesn't help you don't operate on a TLD. (.com, .net, .org). You also have very little links pointing to your domain. Your site is a bit disorganized and hard to look at.
Some things I would consider doing would be fixing up the site to look more professional and easy for users to view and see exactly what you are offering. My initial view of the landing page does not really tell me too much. You want the user to know what you are offering the minute they land on your page.
You should start building links from related niches that way you have some link juice and authority, that will most likely help you rank better than you currently are, it will also build your brand with more referral traffic from other sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Making a site mobile friendly
Hey Mozzers, Im having a go at making our site mobile friendly without enlisting the help of developers and incorporating additional costs. I am ok with most of it as its just CSS work bar the odd occasion when i need to reposition some elements within the code. However, i have found myself wanting to use display:none {} on many elements that are just not practical on a mobile site. Some pages may have to hide substantial content. Would this be considered an issue or will google just see it as me hiding impractical elements for a different sized screen. I have googled this question for the past hour and there is a whole bunch of conflicting advice. As always, Many thanks
Technical SEO | | ATP0 -
Poor Site Performance
Hello, A couple of months ago, this site was dropped from google due to a noindex, nofollow tag thewealthymind(dot)com It's back up, but performing poorly. Take for example the term "The 4 step belief change" in the home page title tag. This site is the #1 authority on that and yet it ranks 3rd below weaker pages. There's 180 404 errors in GWT, many from past versions of pages of the site but also including thewealthymind(dot)com/index.html and thewealthymind(dot)com/index.htm even though there is a rel=cononical tag on the home page. What's the process of getting this site back to health?
Technical SEO | | BobGW0 -
Site offline - Mitigating measures?
Hi, Our domain has expired, and it could take up to 48h to recover our website. Appart from the obvious image damage, It worries me Google will just think we have vanisheg Any recommendations? Maybe update something on WebMasterTools? Not having the domain, cannot even do any temporary redirect, etc... Thanks! Jaime
Technical SEO | | BaseKit0 -
What Would i do to get my site ranking high?
Hello Friends, I need your help please tell me what would I do to get my site ranking high in Google search engine. When I start my work on my site my work blog commenting , social bookmarking, keyword targeting etc.… But now the scene is completely changing. Now I am working on just guest blogging. I don’t understand that what would I do next after the guest blogging. Because I think there is now just one way to promote your site VIA guest blogging. Now please tell me is there any other option to work and get high ranking?
Technical SEO | | KLLC0 -
Keyword targeting by page, site, or both?
Hi, We recently discovered that a product we sell has a misnomer, and that a ton of people take to Google and use variations of that misnomer while trying to find us. Unfortunately we don't rank in Google for this keyword, and its costing us thousands in lost sales. I've been slowly building the misnomer into the content of our site in hopes that the spiders will pick up on it. It has started to work in the last couple weeks, but we're nowhere near the top (and we are #1 and #2 for most of our other prime keywords.) The site which sells the product is specialized, and only sells this specific product (in different models, but they're all the same product essentially.) With that in mind, I'm trying to figure out the best way to attack a new keyword. I know that normally you would dedicate a specific page (in an eCommerce store probably that product's own page) to employ your SEO tactics. However, because this site specializes in this product and offers different models and information about it I'm confused about the best approach. Does Google take into consideration the entire site a s whole, or are the pages within my site competing against each other for rank?
Technical SEO | | ninjaprecision0 -
International Site Links In Footer
We have several international sites and we have them linked in the footer of our main .com site . Should we add "nofollow" to these links? Our concern is that Google could see these sites as a network?
Technical SEO | | EwanFisher0 -
Sitemap Creation + Site speed
Hi there, I am looking for a sitemap creation tool, so I can submit my site to Google. My site is www.vallnord.com On the other hadn I would like to speed up my web. Any tip? Regards, Guido.
Technical SEO | | SilbertAd0 -
Delete old site but redirect domain to a new domain and site
I just have a quick query and I have a feeling about what the answer is so just wanted to see what you guys thought... Basically I am working on a client site. This client has a few other websites that are divisions of their company. However these divisions/websites are no longer used. They are wanting to delete the websites but redirect the domains to their name main website. They believe this will pass on SEO benefits as these old division sites are old and have a good PR and history. I'm unsure for DEFINITE, which way is correct?
Technical SEO | | Weerdboil0