How do I correctly use YouTube?
-
Hello!
I have a someone that does online guitar lessons - their site is www.frethub.com. They use YouTube videos to promote the lessons on their site like this one - http://youtu.be/C1dOYys0H14, they're not the complete lesson but an intro to entice them on. The videos are of a really high quality and have had a few hundred hits in a couple of months - when I did a search on YouTube for "ledato guitar lesson" as an example they were nowhere to be seen despite the quality of the video and using tags etc.
Anyway long intro! What I was wondering is are the rankings on YouTube based predominantly on number of hits or is there a way to use the tags better (presently they put in keywords and what comes up in the autosuggest), does how recently they were uploaded, author authority etc have anything to do with it?
I appreciate it's a massive subject so any help is much appreciated
Thanks alot!
-
Look at the annotations here: http://www.youtube.com/watch?v=7qc_hgpe6eA
You can put "Subscribe to Our YouTube Channel Now" or something similar.
Some advice, don't think it's tacky to put this on your videos. They are free anyway.
By the way, I used to be like those guys in that video. Now I were a suit and lost the accent LOL.
-
Hello - thank you so much for answering! Do you mean put a screen up at the end saying something like "if you like this video give us a thumbs up and subscribe"? Is it ok to do that and not seen as too tacky?
-
That's wonderful thank you - I can go back to them with something solid and make a plan now!
-
I would try to get more thumbs up. I actually would put it during the video. Also I would put "SUBSCRIBE to Our Channel"
-
Yes, great starting points. Some of the fields may be different but the overall concept is the same as page SEO (page title, headline, text, etc.). Adding it through their site is also great as is social sharing.
-
Thanks so much for responding! So having keywords in the title text and closed caption, perhaps promoting the video on their website to encourage hits and promoting throughout their social media network to encourage some shares and links back perhaps - would that be a good start? I have bookmarked that website - thanks so much! It's really appreciated
-
SEO for these videos may need a bit more help. Higher number of views is good, however, selecting specific keywords - per video - is important, using them in the title, text and closed caption also make a big difference.
So,for example, I wouldn't recommend trying to optimize multiple videos for "ledato guitar lesson." Inbound links to the videos/video embeds also play a role. This is a great site for video SEO that can get into lots of detail: http://www.reelseo.com/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Force youtube video to appear in search?
Hi, I haven't done much Youtube optimization yet, and now I have a Youtube project. I was wondering if one can "force" Google to display a video on an organic SERP that originally did not include any videos at all? Thanks for thoughts!
Image & Video Optimization | | Valdo22220 -
YouTube keyword research suggestion tool
Is the https://www.youtube.com/keyword_tool the best solution for researching keywords to help with your YT descriptions and tags etc ? I'm finding that huge numbers of the keyword ideas suggested by this tool are being listed as 'Not Enough Data' Should you ignore them, or because they are being suggested they are being used but just not much ? Any other resources for kw research for YT ? cheers dan
Image & Video Optimization | | Dan-Lawrence0 -
Can I use PO boxes as an actual business Address?
Hi mozzers, A potential future client(electrician) covers 40+ locations in one region(local SEO) but only has 1 address. He wants to rank for at least 5 to 7 main locations which he has PO boxes for. Can I use these as addresses on his website or will it be seen as violating the google guideline? If it is no good what should I do? Thanks
Image & Video Optimization | | Ideas-Money-Art0 -
To use or not to use YouTube - That is the question!
We often get clients asking us what is the best option for getting the most out of their videos. We typically default to this blog post: http://moz.com/blog/hosting-and-embedding-for-video-seo We have had clients question this information, sending us such links as: http://marketingland.com/infographic-video-youtube-wins-google-universal-search-37971
Image & Video Optimization | | Booj
http://www.seoinc.com/seo-blog/why-you-should-embed-youtube-videos/
http://www.sitepronews.com/2012/07/03/how-to-use-youtube-to-boost-your-web-sites-seo-rankings/ Would you consider the information in the Moz blog post to still be accurate. What are your opinions on the perspectives presented in the other posts? Any advice would be very much appreciated. Thank you 🙂0 -
What are some strategies to outrank your retailers who use the same page content as you?
I do not want to piss off our retailers by complaining about copyright infringement for product content, so what are some ways to outrank them using the same content???
Image & Video Optimization | | odegi0 -
Link from youtube
Does uploading our video to youtube, with link pointing back to our site, is counted as backlink to our site ?
Image & Video Optimization | | seoug_20050 -
Placing video testimonials on website vs. YouTube
We have produced a number of video guest testimonials. Any SEO considerations or other hosting it on our website (what software to use?) vs. YouTube (and just embedding it on the webpage)? Are there certain situation or circumstances when YouTube is not the best choice for placing video on a website? Thanks.
Image & Video Optimization | | ahw0