Optimize short tail keyword by optimizing long tail keyword
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Many SEO's said that if i have a keyword suppose 'coat stand' that is very competitive and second keyword is 'cheap coat stand' that is less competitive .If we promote long tail keyword (cheap coat stand) than ranking of 'coat stand' will improve.Is it true?
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Yes - I can say from experience that this is true. You'll also feel much more inspired to keep working towards 'coat stand', after you've achieved the mini-success of already ranking for 'cheap coat stand'!
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