Monthly Searches from Google Keyword Planner
-
I've used Google Adwords, Google Analytics and competitors keywords to compile a master list. I'm now looking to evaluate metrics on the keywords / phrases / long tail phrases.
My question is this ...
Based on Googles use of Geo Targeting, would I be better to evaluate metrics (Avg. Monthly Searches, Competition, Avg CPC) based on United Kingdom or my local city (I only operate in my local city).
I am looking to use the results to redesign my website. I will use the favorable keywords / phrases / long tail keywords to implement a new menu, new content page creation, articles, etc.
Thanks Mark
-
Thank you for the additional advise.
I have implemented by keyword/phrase policy based on the above UK wide logic.
Thank Mark
-
Take anything Google says with a grain of salt and look at the UK as a whole for general search behavior. That will give you a more accurate read of search volume & behavior, then take what you've learned and apply it through a local lens where necessary.
For example: search phrases and behaviors for floral shops may be different in the UK as a whole than in Tunbridge Wells because people on a local level could be using mostly branded terms and looking for directions. I would complete several local business citations & profiles and use general search terms for the website.
-
Thank you Federico.
My concerns are that whilst local city targeting would address the Google Geo Targeting issues, the UK wide metrics may be more accurate of users KW input. I got the impression having spoken to the Google Adwords Team that Geo Targeting is not an exact science and therefore may yield lost opportunities with little or no traffic metrics.
Thanks Mark
-
Definitely your city. Does your Website serves only that city? Then focus on that city.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hi guys,Is it okay if I add keywords to google my business listing?
I have seen that some of my competitors are doing it ,so I was wondering if I can do that as well?
Intermediate & Advanced SEO | | EugeneMot0 -
Google Indexing
Hi We have roughly 8500 pages in our website. Google had indexed almost 6000 of them, but now suddenly I see that the pages indexed has gone to 45. Any possible explanations why this might be happening and what can be done for it. Thanks, Priyam
Intermediate & Advanced SEO | | kh-priyam0 -
Website can't break into Google Top100 for main keywords, considering 301 Redirect to a new domain
A little background on our case. Our website, ex: http://ourwebsite.com was officially live in December 2015 but it wasn't On-Site optimized and we haven't done any Off-site SEO to it. In April we decided to do a small redesign and we did it an online development server. Unfortunately, the developers didn't disallow crawlers and the website got indexed while we were developing it on the development server. The development version that got indexed in Google was http://dev.web.com/ourwebsite We learned that it got indexed when we migrated the new redesigned website to the initial domain. When we did the migration we decided to add www and now it looks like: http://www.ourwebsite.com Meanwhile, we deleted the development version from the development server and submitted "Remove outdated content" from the development server's Search Console. This was back in early May. It took about 15-20 days for the development version to get de-indexed and around 30 days for the original website (http://www.ourwebsite.com) to get indexed. Since then we have started our SEO campaign with Press Releases, Outreach to bloggers for Guest and Sponsored Posts etc. The website currently has 55 Backlinks from 44 Referring domains (ahrefs: UR25, DR37) moz DA:6 PA:1 with various anchor text. We are tracking our main keywords and our brand keyword in the SERPs and for our brand keyword we are position #10 in Google, but for the rest of the main (money) keywords we are not in the Top 100 results in Google. It is very frustrating to see no movement in the rankings for the past couple of months and our bosses are demanding rankings and traffic. We are currently exploring the option of using another similar domain of ours and doing a complete 301 Redirect from the original http://www.ourwebsite.com to http://www.ournewebsite.com Does this sound like a good option to you? If we do the 301 Redirect, will the link-juice be passed from the backlinks that we already have from the referring domains to the new domain? Or because the site seems "stuck," would it not pass any power to the new domain? Also, please share any other suggestions that we might use to at least break into the Top 100 results in Google? Thanks.
Intermediate & Advanced SEO | | DanielGorsky0 -
Industry leader being outranked by small competitors in Google Search
Hi Guys, I am working on the SEO strategy of an adult e-commerce website and I don't understand how small competitors/websites with a poor domain authority, links profile and on-page optimisation are outranking us across the top high search volume search terms. We have already fixed several issues with the site including canonical tags, duplicate content, links profile, etc... I would be interested to get someone expert's opinion as we have been working on this over the last 12 months and haven't seen improvements. My email is "damien@bangonline.com.au". Thanks in advance!
Intermediate & Advanced SEO | | Jon_bangonline0 -
Is Google applying some customized search results, even when Private Browsing?
I am including a screenshot of a very interesting search result I received while InPrivate Browsing in Google using IE9. I was spot-checking some keywords while private browsing and the first one I searched was "presonus studiolive." Then, I searched a completely unrelated term "communion supplies." I am attaching a screenshot of the search results page I then received from Google. Interesting, no? I can't even begin to wrap my head around the implications of a search results page that mixes results from two completel unrelated terms. Thoughts? 7QNxPHM.jpg
Intermediate & Advanced SEO | | danatanseo0 -
Google + Listings in Paid Search Area (with screenshot)
Hi Forum! How do I replicate how this company (Eloqua) has placed their Google+ page on the right side of SERPs where normally paid ads are? (see attached image) I took this screenshot earlier this morning, but for some reason I cannot re-create it. Thanks for all your help! googleplus-1.png
Intermediate & Advanced SEO | | Travis-W0 -
Google Places
If you rank on google places, I have noticed that you do not rank on the front page as well. I have a site that ranks on front page for it's keywords; however, because they are (1) on google places, they don't show up when someone is localized to that area. They show up on google places but not on front page. If you turn of localization, they are first in serps. How can I get around this? Two separate sites? One for Google+ (Places) and one for SERPS?
Intermediate & Advanced SEO | | JML11790 -
Google bot vs google mobile bot
Hi everyone 🙂 I seriously hope you can come up with an idea to a solution for the problem below, cause I am kinda stuck 😕 Situation: A client of mine has a webshop located on a hosted server. The shop is made in a closed CMS, meaning that I have very limited options for changing the code. Limited access to pagehead and can within the CMS only use JavaScript and HTML. The only place I have access to a server-side language is in the root where a Defualt.asp file redirects the visitor to a specific folder where the webshop is located. The webshop have 2 "languages"/store views. One for normal browsers and google-bot and one for mobile browsers and google-mobile-bot.In the default.asp (asp classic). I do a test for user agent and redirect the user to one domain or the mobile, sub-domain. All good right? unfortunately not. Now we arrive at the core of the problem. Since the mobile shop was added on a later date, Google already had most of the pages from the shop in it's index. and apparently uses them as entrance pages to crawl the site with the mobile bot. Hence it never sees the default.asp (or outright ignores it).. and this causes as you might have guessed a huge pile of "Dub-content" Normally you would just place some user-agent detection in the page head and either throw Google a 301 or a rel-canon. But since I only have access to JavaScript and html in the page head, this cannot be done. I'm kinda running out of options quickly, so if anyone has an idea as to how the BEEP! I get Google to index the right domains for the right devices, please feel free to comment. 🙂 Any and all ideas are more then welcome.
Intermediate & Advanced SEO | | ReneReinholdt0