Best information organization for a new site?
-
I'm launching a new stain removal website, and wanted to know what would be considered the best way to organize the content? Since most articles will roughly involve "removing X from Y" or "how to remove Z," I can see two ways... 1. Organize articles by Stained Items, Stain Agents and perhaps Cleaning Detergents. 2. Spread the categories out more, to try and group stained items according to categories... E.g. Hard surfaces, delicates, fabrics, ceramics etc. Any thoughts on which of these two might be the best way to organize the site, or are there any better suggestions? Not sure what the main considerations are here... Either of these two seem equally user-friendly.
-
You want to have usability at the forefront of your mind when deciding this. From an SEO standpoint you will want to make the architecture as flat as possible (i.e. as few clicks as possible from the homepage to reach the deepest content of your website).
As for your ideas though, I like number 2 better. Why? I imagine the mindset I'd be in if I was trying to remove sauce from my couch:
1. What material is stained.
2. What stained it.
3. How to treat it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimising for multi sites selling same products
Hi Everyone I work for a company that sell aluminium joinery under 3 brands which are, ostensibly, competitors. With regards to optimising the websites, for keywords, should I be trying to optimise them for the same keywords, or should I use different keyword variations of each?
On-Page Optimization | | APLNZ110 -
Two sites into one
I have two sites owned by one client, he wants to merge them into one keeping one website, but which one? I've been using the Moz Pro to look at the stats for both sites; page authority, inbound links etc, but they're both fairly close in results. The client wants to know what would be the best course to take with these two sites, what site should he keep and which should he merge? Any advice?
On-Page Optimization | | barrowr0 -
Problem with getting a site to rank at all
We pushed this Word Press site live about a month ago www.primedraftarchitecture.com. Since then we've been adding regular content, blog posts 3 times a week with social posts on facebook, twitter, G+ and LinkedIn. We also submitted via Moz Local about 3 weeks ago. Yext about two weeks ago and have been adding about 5 listings to small local directories a week. Webmaster tools shows that the site map is valid and the pages of the site are getting indexed and it shows links from 7 sites, mostly directories. I'm just not seeing the site ranking for anything. We're getting zero organic traffic. I though we did a good job not over optimizing the pages. I'm just stymied trying to figure out what's wrong. Usually we push a site live and see at least some low rankings after just a couple of weeks. Can anyone see anything that looks bad or where we've gone wrong?
On-Page Optimization | | DonaldS0 -
On Site Errors
HI Folks I'm monitoring a small Australian site bluetea.com.au . Currently I have a SEO specialist who does month onsite maintenance work for this site. However each month I continue to see errors in webmaster tools... as an example, currently webmaster tools suggest we have 21 short meta dic and 26 duplicate title tags..... Examples given are Short Meta Discp /cleaning-products-and-our-health/toxic-cleaners/ /colour-consultant/fushia-door/ /portfolio/parisian-apartment-black-kitchen/parisian-apartment-black-kitchen/ Duplicate title tags <a id="zip_0-anchor" class="zippedsection_title"></a>concrete-kitchen | Blue Tea Kitchen Designs
On-Page Optimization | | PHD
/kitchen-trends-and-material-innovation/concrete-kitchen-2//kitchen-trends-for-2013/concrete-kitchen/<a id="zip_1-anchor" class="zippedsection_title"></a>Potts Point Kitchen | Blue Tea Kitchen Designs/portfolio/potts-point-kitchen//portfolio/potts-point-kitchen/pott-point-kitchen/My SEO tells me that he has solved all these issues but after one or two months they still remain in webmaster tools... can anybody help me understand why?Thank you
0 -
Sudden disappearance from google organic ranking
I have been ranked in top 5 for all relevant search terms for years. I have been in business for 25 years and am modestly speaking the best in our field. The name of my company is "Alaska Yacht Charters" and suddenly I have disappeared from Google search. Google "alaska yacht charters" and I am nowhere to be found. This all occured within days of my suspending my adwords account which I felt I didn't need because of my great organic ranking. What has happened?Geoff Wilson www.alaskanyachtcharters.com
On-Page Optimization | | akstory0 -
The Best Way to Market a Blog Post?
So . . . I've written a beautiful blog (or video or podcast or whatever . . . just take my word for it that it will be nominated for an Oscar, Webby, or Pulitzer very soon). What's the best way to get the word out about it? Let me rephrase that. I know I should tweet, post on Facebook, social networks etc cetera. My real question is, should I link to the home page (which is where my blog is located . . . it would show up there) or should I link to the specific page of the full blog post? Seems to me, linking to the blog post directly gives me a better chance at tracking the success of the article in generating interest and traffic, but I was assuming linking to the home page helped pump up the importance of my overall site? I still consider myself an SEO Noob so be sure to speak slowly and not use big words. Consider drawing pictures.
On-Page Optimization | | damon12120 -
Landing Pages: New Domain or Sub Folder?
I use premise for landing pages. I have some extra domain names that are fantastic in my industry. I'm wondering if I should use those domains for these landing pages? The header, nav, footer, would be the same as my main site, the body and content would be totally different. will google penalize me if I have the same header and footer on a landing page?
On-Page Optimization | | homebizsmart0 -
Different names for Twitter/Facebook, and site?
Greetings, I want to optimize my site, www.atstrust.com. I know that posts to Facebook and Twitter help improve ranks. Does it matter though if my twitter/facebook sites have a different name than the domain I am optimizing? For example, my Facebook site is facebook.com/easyinspection. I assume that doesn't matter as long as the URLs on the site refer to my domain? Thanks! Eric
On-Page Optimization | | Ericc220