The Best Way to Market a Blog Post?
-
So . . . I've written a beautiful blog (or video or podcast or whatever . . . just take my word for it that it will be nominated for an Oscar, Webby, or Pulitzer very soon).
What's the best way to get the word out about it?
Let me rephrase that. I know I should tweet, post on Facebook, social networks etc cetera. My real question is, should I link to the home page (which is where my blog is located . . . it would show up there) or should I link to the specific page of the full blog post?
Seems to me, linking to the blog post directly gives me a better chance at tracking the success of the article in generating interest and traffic, but I was assuming linking to the home page helped pump up the importance of my overall site?
I still consider myself an SEO Noob so be sure to speak slowly and not use big words. Consider drawing pictures.
-
I agree with the above response. Linking to the article directly is the best method. In addition, consider what keywords people may use to search for it and link to the article using those keywords (called the anchor text).
You can link to it not only from your site but get other blogs to link to it. You can also create unique articles and submit those to article sites with your anchor text embedded in them, pointing back to our great blog post.
The word on the block is that Google loves unique content and that is true.
-
You are correct. Linking to the blog post directly is best. More people will see your excellent work that way. If you link to the homepage you are not delivering them to what you want them to see or what you have pitched to the visitor.
Linking to any page on your site will pump up the importance of your entire site - however the most power will go to the page that the link connects to.
Now... for marketing the blog post off site. It is best to target bloggers, facebookers, webmasters and others who will have a high interest in your post and market directly to them. But, the next time you are ready to create something go out first and decide where you want your links to come from and create content that is better than what they are already linking to. That will give you the highest probability of obtaining a link or a like or tweet or whatever.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the safest way to redirect for best SEO benefits?
What is the safest way to redirect for best SEO benefits? Example: loodgieter-aanhuis.nl -> loodgieters-ambacht.nl Does someone have any technical information on how to (root) redirect for best SEO practices?
On-Page Optimization | | hans-keeren0 -
Embedded twitter post is good for https://www.fitness-china.com/hip-thrust-machine seo
We have short video posts on twitter. Embedded twitter post is good for https://www.fitness-china.com/hip-thrust-machine SEO?
On-Page Optimization | | ahislop5740 -
Best structure for a news website including main menu nav
Just looking for thoughts and opinions on the best way to set up the main nav on a news website that covers a specific professional services sector. There are news items, archived news, blog, events, but also main menu links to the numerous news categories that go to a page listing the news articles under that category (as created in Wordpress when publishing the article). I'm thinking that having these off the main nav is diluting the juice to the more important pages including the events and the news page? Just thinking about how to rearrange and consolidate. Any thoughts on how people would structure something like this?
On-Page Optimization | | sam_legmark0 -
Does putting blog post on the root put you at a disadvantage?
Do you think putting blog posts on the root poses a disadvantage? Root: exmple.com/post-name/ Folder: example.com/blog/post-name
On-Page Optimization | | eyeflow0 -
Mobile blog creating duplicate title and content issues
My site is set up with a mobile website and after running the on page SEO report on moz it is returning multiple errors for duplicate title tags and duplicate content all related to the mobile website being a direct reflection of the main site. I want to know if this is really an issue. I'm sure Google actually knows the difference between my main site and the mobile version. Do I really need to go through each individual mobile page and change each page title and modify all the content? I really would like to avoid doing this but at the same time would like to fully optimize my site. Any advice is appreciated.
On-Page Optimization | | shiftins0 -
What is the best way to manage industry required duplicate Important Safety Information (ISI) content on every page of a site?
Hello SEOmozzer! I have recently joined a large pharmaceutical marketing company as our head SEO guru, and I've encountered a duplicate content related issue here that I'd like some help on. Because there is so much red tape in the pharmaceutical industry, there are A LOT of limitations on website content, medication and drug claims, etc. Because of this, it is required to have Important Safety Information (ISI) clearly stated on every page of the client's website (including the homepage). The information is generally pretty lengthy, and in some cases is longer than the non-ISI content on each page. Here is an example: http://www.xifaxan.com/ All content under the ISI header is required on each page. My questions are: How will this duplicated content on each page affect our on-page optimization scores in the eyes of search engines? Is Google seeing this simply as duplicated content on every page, or are they "smart" enough to understand that because it is a drug website, this is industry standard (and required)? Aside from creating more meaty, non-ISI content for the site, are there any other suggestions you have for handling this potentially harmful SEO situation? And in case you were going to suggest it, we cannot simply have an image of the content, as it may not be visible by all internet users. We've already looked into that 😉 Thanks in advance! Dylan
On-Page Optimization | | MedThinkCommunications0 -
What is the best way to format an xml sitemap?
I am wondering if the urls should be in alphabetical order or if they should be set out in a way that reflects the sites hierarchy? Thanks.
On-Page Optimization | | Webat0 -
How to optimize a wordpress blog
I’m helping a client optimize a word press blog, and I’m not that familiar with Wordpress. The site is www.athleticfoodie.com. At first I was treating it like a normal website, where the categories would be optimized like pages on a website. However, I now realize that categories don’t have any content on them, so I can’t really optimize anything other than the names. Are the following things the best way to handle on-page optimization for a blog? Optimizing the homepage & domain: Find ways to incorporate the most important keywords into the elements on the main frame of the site: Navigation menu, Widgets, Category names, Alt Images. Optimizing the categories: For the posts within the categories (i.e., photos), work to make sure the category keywords are worked into the post titles (but not too much to seem spammy) Optimizing specific posts. Work keywords into the text and images. Any other suggestions would be greatly appreciated.
On-Page Optimization | | EricVallee340