The Best Way to Market a Blog Post?
-
So . . . I've written a beautiful blog (or video or podcast or whatever . . . just take my word for it that it will be nominated for an Oscar, Webby, or Pulitzer very soon).
What's the best way to get the word out about it?
Let me rephrase that. I know I should tweet, post on Facebook, social networks etc cetera. My real question is, should I link to the home page (which is where my blog is located . . . it would show up there) or should I link to the specific page of the full blog post?
Seems to me, linking to the blog post directly gives me a better chance at tracking the success of the article in generating interest and traffic, but I was assuming linking to the home page helped pump up the importance of my overall site?
I still consider myself an SEO Noob so be sure to speak slowly and not use big words. Consider drawing pictures.
-
I agree with the above response. Linking to the article directly is the best method. In addition, consider what keywords people may use to search for it and link to the article using those keywords (called the anchor text).
You can link to it not only from your site but get other blogs to link to it. You can also create unique articles and submit those to article sites with your anchor text embedded in them, pointing back to our great blog post.
The word on the block is that Google loves unique content and that is true.
-
You are correct. Linking to the blog post directly is best. More people will see your excellent work that way. If you link to the homepage you are not delivering them to what you want them to see or what you have pitched to the visitor.
Linking to any page on your site will pump up the importance of your entire site - however the most power will go to the page that the link connects to.
Now... for marketing the blog post off site. It is best to target bloggers, facebookers, webmasters and others who will have a high interest in your post and market directly to them. But, the next time you are ready to create something go out first and decide where you want your links to come from and create content that is better than what they are already linking to. That will give you the highest probability of obtaining a link or a like or tweet or whatever.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best practice to have gated white paper indexed by Google
Our main website white paper page has an image and brief description of the white paper. Once you click the white paper you are redirected to a form to access the gated white paper. Once you complete that form you are redirected to the white paper pdf which is housed on a subdomain/Hubspot. Because of this, I do not believe our website is getting "credit" for the keywords/content on these pages. Any suggestions on how we can allow the search engines to crawl this content while still keeping it gated? As I understand it a sub domain cannot hep or hurt (aside from critical crawler issues) the main domain. Thank you
On-Page Optimization | | NikCall0 -
Exact keyword match for meta title and h1 what is best practice?
How exact should my meta titles and H1 one be compare to the keyword you wish to rank on. Eksample. When I do a research with google AdWords the keyword tool shows me: 260 monthly searches for house for rent Hua Hin 140 monthly searches for Hua Hin house for rent 70 monthly searches for House for rent in Hua Hin The first two includes the exact same 5 words while the last one includes the stopword "in". That google have different search volumens for these very smilair search queries tells me that small differences matters. So how does that effect the way i shoulf write my: a)meta titles b)H1 I feel I get better sentences often by reordering the keywords etc. “Top tips on how to rent house in Hua Hin” Instead of “Top tips if you want a house for rent in Hua Hin” Do you use stop words like “in” hua hin. (only used in 25% of the searches queries)? Also would it matter if i write a plural form of a keyword instead of a singular etc propeties and sted of property? My goal is to write easy to read and unique content but i feel i can make exact matches if required with out compromising to much.
On-Page Optimization | | nm19770 -
Should i nofollow outgoing links on posts
Hello, on my blog i don't nofollow the outgoing links inside roundups like : http://www.designzzz.com/extreme-demos-html5-jquery/ a friend of mine suggest me to nofollow all out going links in such postings. he added that it will help increase posts PRs and better search rankings. Any thoughts? cheers
On-Page Optimization | | wickedsunny10 -
Blog.mysite.com or mysite.com/blog?
Hi, I'm just curious what the majority think of what's the best way to start a blog on your website for SEO benefits. Is it better to have it under a sub domain or a directory? Or does it even matter?
On-Page Optimization | | truckguy770 -
Doubt about correct no. of categories on my blog
I have site wide 25 categories on my blog but I dont know whether I should keep few categories only like 6-8 or having 25 categories is ok? Plz help
On-Page Optimization | | ksbnok0 -
Catergory keyword word in every post title
Will i get slapped by Google if i use the following post titles in my wordpress blog Category keyword : name of post
On-Page Optimization | | umkhy0 -
Blog outgoing links to a certain domain?
Hi Mozzers, I am working with a website with very decentralized ownership. There are two different languages, each with a different owner. Owner A keeps linking to crap sites, that hurt the entire site. My question is this: Is there a way - through .htaccess or robots.txt - that Google can be asked NOT to crawl the links to external crap sites? The problem is that Owner B cannot control Owner A's html, and thus not implement rel="nofollow" on links. Thanks!
On-Page Optimization | | ThomasHgenhaven0 -
Title tag best practices when domain and brand are the same
I know the old standard for title tag optimization is to use your brand name in the title for a multitude of reasons, all of which are indisputable The most important reason being any strength and awareness can aid in click-thru. But does this hold true for exact match domains? Considering the way a search result is displayed, any awareness and strength derived from using the brand in the title is automatically included in the search result of an exact match domain without having to sacrifice valuable characters in the title. The organic value (or value beyond simply seeing the brand displayed and nothing else) can't have that much of an impact, can it? For Example, given the result attached, is it worth it to repeat dog.com in the title if it is already showing in the result? dog.png
On-Page Optimization | | NextGenEDU0