The Best Way to Market a Blog Post?
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So . . . I've written a beautiful blog (or video or podcast or whatever . . . just take my word for it that it will be nominated for an Oscar, Webby, or Pulitzer very soon).
What's the best way to get the word out about it?
Let me rephrase that. I know I should tweet, post on Facebook, social networks etc cetera. My real question is, should I link to the home page (which is where my blog is located . . . it would show up there) or should I link to the specific page of the full blog post?
Seems to me, linking to the blog post directly gives me a better chance at tracking the success of the article in generating interest and traffic, but I was assuming linking to the home page helped pump up the importance of my overall site?
I still consider myself an SEO Noob so be sure to speak slowly and not use big words. Consider drawing pictures.
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I agree with the above response. Linking to the article directly is the best method. In addition, consider what keywords people may use to search for it and link to the article using those keywords (called the anchor text).
You can link to it not only from your site but get other blogs to link to it. You can also create unique articles and submit those to article sites with your anchor text embedded in them, pointing back to our great blog post.
The word on the block is that Google loves unique content and that is true.
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You are correct. Linking to the blog post directly is best. More people will see your excellent work that way. If you link to the homepage you are not delivering them to what you want them to see or what you have pitched to the visitor.
Linking to any page on your site will pump up the importance of your entire site - however the most power will go to the page that the link connects to.
Now... for marketing the blog post off site. It is best to target bloggers, facebookers, webmasters and others who will have a high interest in your post and market directly to them. But, the next time you are ready to create something go out first and decide where you want your links to come from and create content that is better than what they are already linking to. That will give you the highest probability of obtaining a link or a like or tweet or whatever.
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