What is the best way to integrate our blog into our ecommerce website?
-
Hi all,
We run an eCommerce website at www.oursite.com plus a blog (including news / articles / reviews / how-to guides etc.) at blog.oursite.com (those aren't really our site URLs, BTW ;-).
For SEO reasons previously discussed on here, and for ease of use for our customers / browsers, we now want to integrate the two more closely.
This will mean:
- Our blog will move to www.oursite.com/blog
- We will try to feature the blog content in places where it is relevant to customers (so e.g. news and blog posts about shoes would appear on our shoes category page, a review of some Adidas XL1000 shoes would appear on the Adidas XL1000 shoes product page)
- The blog is currently run on a wordpress.com site, so we'll need a new CMS (or wordpress.org) to get more control of the data.
My issues are that, although it's good from a users point of view, having blog articles appear in lots of different places on the site might cause issues with duplicate content from a search engine's point of view.
Has anyone got any pointers on how to integrate the two in a way that will make most use of the good original content coming out of our blog, while not "watering it down" by spreading it around too much?
Can anyone point to examples of shops that do this well?
Is there any software (other than Wordpress) that people would recommend using?
As always, any help greatly appreciated!
Alex
-
Very interesting - thanks! And makes sense. However, I can't quite get my head round how this would work in practice. Have you got any real world examples? Alex
-
Do you know about Rel=Canonical tag, Its mainly use to handle duplicate content issues.
This might help http://www.seomoz.org/learn-seo/canonicalization
Also i am not sure if you can use this tag in segments.
-
The general principal that we're trying to work towards now is to lose the /blog part completely. I'd much rather have the content "in deep" close to where it will help reinforce sales and where any shares/links will do the most good.
Where the site has regular users who might like the chronological nature of the blog we're using "new on site" type pages, giving headlines and snippets of recent pages. These are quite handy in ensuring that new content gets indexed too!
Is there any software (other than Wordpress) that people would recommend using?
I've never been a huge wordpress fan myself, partly because I find it tricky to implement with other systems like this. We've been working with Drupal more and more this year. If you are used to nice friendly Wordpress to set up it is rather less than welcoming (See Drupal learning curve). However it is incredibly capable at this sort of thing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is this blog running on the Genesis Framework?
Hi all, WordPress isn't my area of specialty in terms of themes and identifying what a blog might currently be using. Here's the link: http://www.pens.com/blog I've had one developer tell me this blog is on the Genesis framework and another one told me it is not. Can someone weigh in here and also give me some tips on how to know one way or the other? If it is not on the Genesis Framework, can you provide any helpful links/tutorials on how to get this blog onto the Genesis Framework? We want to be able to use Yoast SEO and apparently our current theme will not allow us to do so. Thanks in advance! Dana
On-Page Optimization | | danatanseo0 -
Dividing a website into two websites
I have a website which talks about Yoga and GMAT classes (2,000 pages). It has blog posts, Faqs, discussions, videos etc.I am planning to fork GMAT content (1,000) pages into a niche website to rank better. Is this a good idea or bad idea? Will Google think niche new Yoga site as duplicate content was there on Dance site in the beginning. I am doing this with assumption that niche website will have higher authority so that I can beat the competitors. What is the best approach to beat your competitors? I am primarily concerned of what happens if I fork half of the website into a new one. Will Google treat new website as a duplicate content website because, this content WAS present in old website and Google will have archives of that. Please help
On-Page Optimization | | Avinash_12340 -
Strange error on my website
Hi Wondering if anyone could help out here please. I tried to crawl my website using screaming frog and got a 500 error warning (odd considering it worked yesterday). I tried google speed test and got the following message - PageSpeed Insights received a 500 response from the server. To analyze pages behind firewalls or that require authentication. However, it also crawled the site and gave me a score of 70/100. It showed the site thumbnail, as normal. This was updated this morning and it showed the latest one so must have crawled. I can access the site, as can my 'people', the site is getting hits from real users in Google Analytics so must be working. Am very puzzled how the site can be working and not be working at the same time! If possible i would rather not share the url. The site is a test of concept and is very messy looking. it is more a test to see what happens if i do x... Many thanks Carl
On-Page Optimization | | daedriccarl0 -
Usability-question on 2 of my websites
Hi all, It has been a while since I have been in this forum, but that's normally a great sign 🙂 Anyway these days I'm work on a "face-lift" on a couple of my sites (www.krydsord.dk, www.bingoforum.dk and www.alutagrender.dk), but also this face-lift should be more than just that. Hopefully it will help the usability to be better, and as a result of that - I hope it will make it easier for my visitors to easily find what they are looking for. The question is: I would like to ad, say, 25 words of description (mouse-over) in my top menu buttons. Why? Because, I believe that it's a possible problem that the menu just says "krydsord" (crosswords) in stead of a describing text saying something about "Push this button and you will see a complete list of all the cross words on Krydsord.dk). This way, I get the chance to add more text (for the Search Engines) and to guide my visitors in a way that I'm not capable of with the limitations my top menus give me as they are at this moment. Naturally, my visitors should be able to easily decline this "extra information", once they have got it once. Is this completely way off, or do you like the idea? More specifically: Will this be annoying for the visitors, will it have any positive effect on SEO matters? Actually I got partly inspired during a SEOmoz webinar (http://www.seomoz.org/webinars/designing-for-seo), even though it's not exactly what they are talking about in thwe webinar. For anybody who are curious (or just need to kill some time), you can have a look from 19:00 and watch it for about two minutes. Thanks a lot! Nicolai
On-Page Optimization | | MPO0 -
Website redesign and it's impact on ranking
Hey Everyone, I have had a website in place for over 7 years and I am now at the point where I need to implement a redesign in order to sell our product more effectively. -URL's will stay the same
On-Page Optimization | | Justin45
-Content will change but be very similar page-to-page
-Title & Meta tags will remain the same I'm planning on taking the site from a non-backend site to a wordpress site so the navigation will change. Does anyone foresee that this change will have any dramatic effect on site ranking? Thank You!0 -
Ecommerce - how many clicks from the home page should categories be
My client has about 300 products in 20 categories with a lot of overlap. How many clicks from the home page should we keep the products? We're not doing pagination. I'd been told several years ago that all products should be 2 clicks or less from the home page. Is this true today? Thanks.
On-Page Optimization | | BobGW1 -
Duplicated Content with joomla multi language website
Dear Seomoz Community I am running a multi language joomla website (www.siam2nite.com) with 2 active languages. The first and primary language is english. the second language is thai. Most of the content (articles, event descriptions ...) is in english only. What we did is a thai translation for the navigation bars, headers, titles etc (translation of all joomla language files) those texts are static and only help the user navigate / understand our site in their thai language. Now I facing a problem with duplicated content. Lets take our Q&A component as example. the url structure looks like this: english - www.siam2nite.com/en/questions/ thai - www.siam2nite.com/th/questions/ Every question asked will create two URL, one for each language. The content itself (user questions & answers) is identical on both URL's. Only the GUI language is different. If you take a look at this question you will understand what i mean: ENGLISH VERSION: http://www.siam2nite.com/en/questions/where-to-celebrate-halloween-in-bangkok THAI VERSION: http://www.siam2nite.com/th/questions/where-to-celebrate-halloween-in-bangkok As you can see each page has a unique title (H1) and introduction text in the correct language (same for menu, buttons, etc.) but the questions and answers are only available in one language. Now my question 😉 I guess Google will see this pages as duplicated content. How should I proceed with this problem: put all thai links /th/questions/ in the robots.txt and block them or make a canonical tag for the english versions? Not sure if I set a canonical tag google will still index the thai title and introduction texts (they have important thai keywords in them) Would really appreciate your help on this 😉 Regards, Menelik
On-Page Optimization | | menelik0 -
Blog page outranks static page for KW -- why?
Blog page ranks 10 in Google, while the static page is on page 7. What makes it more interesting is that the blog page scores an "F" with the Term Target tool while the static page scores an "A". Static page has more inbound links and a mR/mT of 3.89/ 4.54 vs. 3.71/ 4.14 for the blog page. Any ideas on how to approach this one?
On-Page Optimization | | 540SEO0