Help optimising this site
-
Hi
I have been optimising this site http://seakayakdevon.co.uk/ which is a wordpress site
since making changes to it recently the site is now indexed and appearing among its competitors. trouble is they still are placed higher rn the SE rankings.
i wish to optimise for local search i.e on Google places etc. but the trouble is there is'nt a physical address for the business it is run from various coastal locations. any ideas how i can still market for local search- maps etc.
I have done the following optimisation:
- sitemaps
- title tag,
- description tag
- improved content
- removed duplicate content an blocker pages
- replace image text and replaced with header tag
- improved page names - making them static
any advice of guidance would be greatly appreciated- will the fatc its built in wordpress limit its ability to gain better ranking in the SE?
Thanks
-
Hi Bristolweb,
Mark Aspey has given a very helpful response. Essentially, this boils down to the business owner being willing to use his home address as his base of operations from which he heads out to meet clients for their kayak trip. Without an address and local phone number, the business cannot participate in local. With one, he can, and he should definitely take the steps of hiding the address as presumably no transactions take place at his home office.
Do not worry about building the site in WordPress. It's a fine tool for building excellent sites. If the client plans to use the dashboard to build new pages and posts, be sure you've included something like the All-In-One SEO Pack or Yoast's plugin so that he has the ability to write unique title and meta as he adds to the content of the site.
-
Hey Bristolweb,
One other thing I would do in addition to Mark's reply is to redirect to the www version of your site. You can preserve a little link juice that way.
http://www.seomoz.org/learn-seo/redirection
Awesome site tho, makes me want to hit the water!
Peace
-
WordPress will not limit its ability to gain rankings.
A Few Google Guidelines for Places;
Do not create a listing or place your pin marker at a location where the business does not physically exist.
A P.O. box is not considered a physical address.
You also are not allowed to use more than one listing per business.. in example.. spread among the coastal locations you want.
Without a physical address, it is impossible to be on Google places legitimately.
I would just place your business in your home address. Make content specifically for the coastal locations you are interested in marketing too. Sorry but there is not much you can do about the local listing situation and how you would like it to be :[
-
Bristolweb-
Nice job on the site. Here are some things you can do to help your ranking:
For local search, if you don't have a physical address, then you can use one of the owners home addresses. verifying and posting the address is a two stage process. The address can be verified by postcard at the owners home, then when you go to add content on the listing that is confirmed, you can hide the address....and remember, you might not even have to hide the address if the product being sold is a non-retail product and people willbe doing eveyrthing online. First things first...get the business verified by postcard.
Second, once it is verified, make sure you utilize the SEO opportunity online. Make sure you put as much keyword rich content on the listing and make sure you have pictures and phone number and the website linked........
Third, do some research on the competitors and find out where they have generated links; (use the opensite explorer tool to identify those links). Then generate some solid content (or have them generate it) and then start doing some link building. There are a bunch of super solid artricles on link building in SEO MOZ and if you want the basic outline, go to their zSEO guide. here is the link http://www.seomoz.org/beginners-guide-to-seo/growing-popularity-and-links
Wordpress isn't limiting their SEO value but instead is probably improving their value as it is one of the better CMS's to use for SEO. Make sure you have an SEO plug in installed that will help you generate better SEO (SEO by Yoast is super solid). Make sure you have the XML sitemap correctly created for google and other search engines to use when they crawl the site. Make sure the site has been indexed by all the major search engines.
Good luck.
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Query on Site Architecture
Hi All, When I check on my ecommerce site in one of the architecture tool in that my Ecommerce Homepage interlink with 765 pages whereas when I check few competitors and big brands then there homepage linked with 28 pages, 33, 47, 57 etc not like my site 765 pages. Do I am wrong anywhere? Can you please check the screenshot of mine & one of the competitor's site architecture? Because as per me site architecture also play good role in google organic ranking. vXs5dh2 16wre
Technical SEO | | pragnesh96390 -
Google Site Search
I'm considering to implement google site search bar into my site.
Technical SEO | | JonsonSwartz
I think I probably choose the version without the ads (I'll pay for it). does anyone use Google Site Search and can tell if it's a good thing? does it affects in any way on seo? thank you0 -
What is the value of having an HTML sitemap on site?
For years now whenever we recreate a site we always set up both an xml sitemap and an html sitemap page. Stupid question maybe - but what is the value to having an html sitemap on site?
Technical SEO | | Pete40 -
Can you help with some concerns over mobile site in SERPS
Hi Guys I wonder if you can put me right on this query please? We have a mobile version of our site, on an m. domain. it is actually http://m.uniquemagazines.co.uk. I have created a mobile sitemap, and added the sitemap reference to the robots.txt file. I have setup the site in web master tools, and submitted the sitemap to web master tools. The sitemap can be found at http://m.uniquemagazines.co.uk/sitemap.xml. This is an index file, which in turn links to 3 sitemaps, one for pages, one for product pages and one for category pages. I have not blocked any crawlers in the robots.txt file. My query is we have some products showing up in the SERPS with both the mobile and normal website. Secondly, in web master tools I am told that our mobile sitemap contains 3675 submitted URLs. However, it states under the WEB banner that 3675 submitted, and 3675 indexed. But under MOBILE it states 3675 submitted, none indexed... I will attempt to attach a screenshot from WMT of this. Do you have any ideas what has gone wrong here? is it wrong, or is this what you would expect to see? Many thanks Paul ScreenHunter_18%20Feb.%2021%2010.55.jpg
Technical SEO | | TheUniqueSEO0 -
301 redirecting old content from one site to updated content on a different site
I have a client with two websites. Here are some details, sorry I can't be more specific! Their older site -- specific to one product -- has a very high DA and about 75K visits per month, 80% of which comes from search engines. Their newer site -- focused generally on the brand -- is their top priority. The content here is much better. The vast majority of visits are from referrals (mainly social channels and an email newsletter) and direct traffic. Search traffic is relatively low though. I really want to boost search traffic to site #2. And I'd like to piggy back off some of the search traffic from site #1. Here's my question: If a particular article on site #1 (that ranks very well) needs to be updated, what's the risk/reward of updating the content on site #2 instead and 301 redirecting the original post to the newer post on site #2? Part 2: There are dozens of posts on site #1 that can be improved and updated. Is there an extra risk (or diminishing returns) associated with doing this across many posts? Hope this makes sense. Thanks for your help!
Technical SEO | | djreich0 -
Moving Old Site to New
Dear SEO Gurus, I have been working on #2 site for a couple of months and I think it is a good idea to redirect #1 (old site) to #2 (new site) below, yes? What is the most effective way of doing this? Do I have to 301 Redirect one page from the old site to a relevant page on the new site and do this for every page.... or can I do a 301 redirect for the whole old site to the new site? Thank you for your time in advance for helping me out! Sheryl | | 1 | Gazpachos - Restaurnte Y CantinaExplore http://www.gazpachorestaurant.com/ |
Technical SEO | | TOMMarketingLtd.
| 2 | Gazpacho's RestaurantExplore http://www.restaurantsdurango.com/ | Page Authority | Page Linking Root Domains | Domain Authority | Root Domain Linking Root Domains |
| 42 | Check_big_gray 36 | 30 | 37 |
| 21 | 1 | 6 | 1 |0 -
Optimize flash site
Hello, How can we optimize a site like this - http://www.ziba.com.au/ . The whole site is in flash. What are the alternatives ?
Technical SEO | | seoug_20050 -
Moving Duplicate Sites
Apologies in advance for the complexity. My client, company A, has purchased company B in the same industry, with A and B having separate domains. Current hosting arrangement combines registrar and hosting functions in 1 account so as to allow both domains to point to a common folder, with the result that identical content is displayed for both A & B. The current site is kind of an amalgam of A and B. Company A has decided to rebrand and completely absorb company B. The problem is that link value overwhelmingly favours B over A. The current (only) hosting package is Windows, and I am creating a new site and moving them to Linux with another hosting company. I can use 301's for A , but not for B as it is a separate domain and currently shares a hosting package with A. How can I best preserve the link juice that domain B has? The only conclusion I can come up with is to set up separate Linux hosting for B which will allow for the use of 301's. Does anyone have a better idea?
Technical SEO | | waynekolenchuk0