Page Optimization score is An A but Rank is dropping
-
New to company in SEO and they wanted a page to rank high for certain term : knowledge management on this page: http://www.apqc.org/knowledge-management
Ran SEO Moz optimizer and did suggested changes. Moved score to A and ranking was on google first page but now it's dropped considerably last 2 months as the bounce rate has gone through the roof.
I'm at my wits end and don't want the higher ups on me for the drop. I'm not sure what to try next.
-
Your welcome - I would think having the word comments without no comments on every page can be a red flag to Google that your trying to game them and get undeserving long tail keyword traffic with the word comments in it.
Hope this helps! and if it does, please help a fellow SEOmozer and mark Good Answer
-
The H1 nested in the breadcrumb will disappear when we launch the site redesign in three weeks so I figured best to not ask IT to do the site wide fix when it will happen anyway.
The comments feature on our site is only used on the blog so is that something I should think about removing from most pages because it's affect on SEO is either bad or neutral at best?
-
Thanks this is very helpful. My SEO knowledge is good but I'm not nearly advanced as most people on this site. Thanks guys. This site is helping me tremendously.
-
Thanks and you made a great point as well. The links to this page should be done in moderation and avoid multiple links on every page to the KM page
Hope this helps you out! and if it does please mark answered
-
You could also just spell out Knowledge Management instead of using KM. I'm sure google doesn't know what that is. You're also using the KM in a lot of your anchor text, It may benefit you more If you spell it out so google know's that you are pointing at something relevant.
And like Irving said, use some schema to point to different things, like the book at the bottom of the page.
Good luck
-
Here are a few blatant issues:
You have your H1 tag nested into the breadcrumb. That's not acceptable.. Use the breadcrumb microformat
This is interesting, your text of knowledge management on the home page (and in other areas of your site) links to a different page! You're giving Google mixed signals on which page is the the knowledge management authority on your site.
Your video should be tagged with the schema.org video object tags
Why do you have the words COMMENTS in big red text on bottom of the page. (just looks odd, so I had to mention it.)
Good Luck
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz analytics showing joomla tag feature as duplicate page content
Moz Analytics is showing Joomla 3 tag pages as Duplicate Page Content because many articles are tagged with multiple words and therefore show up on the same tag-pages. example URL: www.domain.com/tag/tagID-tagname I already added "tag" as a URL parameter with Crawl=No URLs. Is there anything else I should do?
Reporting & Analytics | | modernmagic0 -
Webmaster Tools Error: Unreachable page
Hi all, When I try to the "Fetch as Google" feature on Webmaster Tools, I get the error Unreachable page. I checked the Google Analytics code, everything seems to be OK. What should I do?
Reporting & Analytics | | fisniks0 -
Can 500 errors hurt rankings for an entire site or just the pages with the errors?
I'm working with a site that had over 700 500 errors after a redesign in april. Most of them were fixed in June, but there are still about 200. Can 500 errors affect rankings sitewide, or just the pages with the errors? Thanks for reading!
Reporting & Analytics | | DA20130 -
Feedburner stats show drop in multiple feeds from 6/21/13 to 6/22\. Anyone else seen the same?
Client has 3 RSS feeds in Feedburner, and they saw a drop in subscribers from 6/21 to 6/22. Wondering if anyone else has saw a drop recently. Obviously, this could be the results of multiple people cleaning up their feeds, but it appears too coincidental. Has anyone heard if there are any recent issues with Feedburner tracking?
Reporting & Analytics | | DanaLookadoo0 -
404 errors on page urls that don't even exist
I am getting a lot of errors on pages with urls that aren't even legit. Like for example: /videos/support/index.asp No such path even exists like this on the site. I have a /videos and /support off root but no place on the site is there any reference or file at location /videos/support/index.asp so I get a lot of 404 duplicate page errors. This is just one example of several. How do I stop this?
Reporting & Analytics | | GKLWL0 -
Has anyone noticed a dramatic drop in direct visits year over year in GA across multiple sites?
I monitor about 10 websites in GA. Many of these sites are in a stable phase of their lifecycle. I've noticed this year that direct visits on all my sites and even friends sites have dropped by 20-60%. Has anyone seen any explanation for this or noticed this when compared to previous year? In every instance I have no penalties, notices, anything and the drop is made up completely of "direct visits".
Reporting & Analytics | | bradwayland0 -
My website traffic drop two times
Hi all, on our website www.watchalyzer.com I have unique content that we are writing especially for this online magazine. In last two months our traffic dropped two times. First time on October 20th and after 20 days traffic got back on November 10th. Second time traffic dropped on November 15th and it is still down Does somebody have idea what could be reason for this and how it can be fixed? thanks, Nikola
Reporting & Analytics | | GearyLSF0 -
Ranking Testing
At times when I change something on my site it effects my rankings. For my business I care mostly about my rankings in certain locations (not local). How can I see how I am ranking in various locations at a given time? I see several tools out there, but none of them seem to work. For example I recently I added a badge to my site and my ranking dropped a spot locally, but I do not think it did elsewhere. The value of the badge is worth that if it is just local, but if it made me drop a ranking in one of my major markets it would not be worth it.
Reporting & Analytics | | RobDalton0