Is this a good way to create engaging content?
-
Hi all,
I believe this is my first question in this forum, so be nice
I am an SEO consultant who has recently gone out and started my own SEO consultancy. Obviously, I now find myself in a place where I am trying to create good content for my website visitors. Maybe it's link bait, or more than likely it's a way to hold myself up as an expert in the industry, while providing visitors to my site some reason to keep on coming back.
As I love whiteboard Friday, I did consider - and I'm not ruling it out in the future - creating my own whiteboard Friday videos discussing the SEO issues I was focussing on. In the meantime, I am thinking of posting up SEOmoz's whiteboard Friday videos and then making my own comments and insights for my website visitors.
So, what I really wanted to ask - do you guys think this is a good idea, a valid way of creating good content and has merit/credibility?
http://www.nustudio.com.au/local-seo-the-basics/ contains an example of what I am talking about.
Cheers,
Steve
-
Thanks Jennifer. It's good to have the SEOmoz seal of approval. I have created a link to the blog post now.
-
Done!
Thanks for your advice
-
Hi Steve,
Using the video is perfectly fine, but only if you show that it was created by us and link back to the original post and not just to the refer a friend page. Let me know if you have any questions!
Thanks!
-
To begin with, I believe you have to give all credit to SEOmoz for the video. So maybe a caption below the video crediting SEOmoz, then maybe a "How can you use this information"?
Also instead of an "SEO Tip" why don't you do an "SEO tip of the week", that gives the tip more value and makes users aware that this information will be updated on a weekly basis. -
Fair point about attribution - I'll update the post on my website now.
-
I think that as long as you are offering something to users then it is definitely an interesting and credible way to build links.
If you simply dictate back what Rand is saying in the Whiteboard Friday vids then no, but if you add your own expertise and insights to the points that have been discussed then it would be great.
I know I would be interested in something like this.
Matt.
-
Steve,
On the whole I don't see a problem with it. I am big on attribution if we use someone else' content and would suggest that you provide attribution within the caption and/or on mouseover even though it is on the feed. Something like ...from SEOmoz, a leader in Search Engine Optimization thought and practice. (this is simply a quick example)
As to the question, I think it is a good idea, is a valid way of creating good content (so long is you remember good attribution), and is credible.
Best,
Robert
-
Thanks Matt, I like your Blackboard Monday spin on things!
More specifically, do you think that embedding the SEOmoz videos and making comment on those is valid/credible/interesting/link worthy?
-
Hi Steve,
I have seen quite a lot of these kind of Whiteboard Fridayesque videos created by SEO agencies. I think that they are a great way of making what would be a slightly boring article, quite enjoyable to watch/listen.
This kind of content will also encourage sharing through the likes of social media routes a lot more, which as I'm sure you are aware, can be great for building a few more links.
What I would suggest is to maybe incorporate your own spin on the traditional whiteboard Friday; something unique to you. For example, it could be something as simple as 'Blackboard Monday', where you get out the old school chalkboard! Or maybe using some sort of slideshow in the background. This will just help you stand out from the crowd a bit more.
Overall though, a good idea, and it is one that I have been considering myself!
Matt.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Getting a sitewide links from one domain as oppsed to few links from certain pages, a good, bad or horrible idea?
Hello, I have a website that is performing really well in Google for country specific Real Estate Website. I have had this site for just about 2 years and I have 4600+ indexed pages, and about 50 of my main keywords appear in top 10 results on Google. I have now started a second site with a brand new domain, its only about 2 months old. This one is a Travel website and again its country specific (same country that real estate website is performing well in) and since its still building up the content and has barely a couple of backlinks, I am thinking of adding a linkback to it from my Real Estate Site. Is it a good idea to add a site wide link back from header section of the real estate website to my travel website? Both sites has same country and most of the keywords in both relate to this country. Or will I be better off adding a few text links from few pages with best Page Authority? Or - do you suggest that I do not link the two at all? Both sites are hosted on different servers, with different IP's and one is on windows server created in asp.net while another is a magento site. Any advidce / insight will be much appreciated and thank you in advance.
Link Building | | waituk_sanjeev0 -
How can a site with no content, non SEO optimized or any value rank better?
I understand there are many more variables to rank #1, but this site is currently #1 for one of our top keywords and I really don't understand what they Competior site barely has 200 words on any given page, very few content other than images with no ALT tags, titles, No H1 tags. in other words the website is not SEO optimized. My site has content, product descriptions, images, relevant titles, and definitely more optimized than competitor. My site VS competitor Total pages: 246 (me) vs 49 (them) Page Authority: 34 vs 26 MozRank: 5.3 vs 4.5 MozTrust: 5.7 vs 5.4 Domain Authority: 22 vs 17 External Links: 65 vs 7 Internal Links 152 vs 1 Followed Links 14 vs 5 More C-Blocks 14 vs 4 Total Social Shares: 127 vs 4
Link Building | | Droidman860 -
What should I look for when choosing a good article directory for SEO purposes?
I have been writing SEO content for blogs for the past year or so, but I am fairly new to article directories. With SEO in mind, what makes a particular article directory valuable? Currently I'm using EzineArticles and Squidoo; I liked Ezine in particular because of their thorough review process. I saw that recently Squidoo also amped up their checks for original content as a result of Google's stricter policies. I was interested in using HubPages also since they are good about reviewing content. I'm just curious how much factors like this reflect on an article directory SEO-wise. Are there any additional factors that set a a good article directory apart?
Link Building | | Madlena0 -
Curating Content. used to avoid, but now i'm having second thoughts
It's really hitting me now, because content curating is extremely common in a lot of other forms of media. I always avoided it because I didn't know the extent of any negatives that I might see from the search engines (duplicate content). Does anybody else curate content for their blogs? The main problem that I am having is that I just don't have enough time to publish the amount of content that I need. Outsourcing is the best alternative, and quite frankly, unless your high school English teacher needs extra money, it really isn't a very good one. Basically, i'm looking at content curating as a really good way to publish a lot of content, on more topics, a lot easier. What extent do you consider reasonable? How do you go about creating your content? What would you say is the easiest way to create content efficiently?
Link Building | | TylerAbernethy0 -
How to Build Links without content?
Apart from Directory submission Local niche specific directory submission Community engagement Niche specific blog commenting Can I know the other ways of Link Building when we don't have content.
Link Building | | Jaymoo0 -
What's the best way to find some guest blogging opportunities?
In the forum's experience, what have you found the best way to find guest blogging opportunities? e.g. google search syntax that has worked well and other more diverse methods would be appreciated! Thanks
Link Building | | PeterAlexLeigh0 -
Site content creation
I have a new customer that wants to build a comprehensive website to provide dental health information. However, he's a busy dentist and can't develop all the content himself. He particularly likes what mercola.com (http://articles.mercola.com/sites/current.aspx or http://blogs.mercola.com/sites/vitalvotes/default.aspx) is doing to provide content from other sources. At first I thought this could be a good thing and that we could setup some Google Alerts that would alert us to new content related to specific topic areas and then post excerpts and links to the original source of the content. But now I'm concerned that we'll get penalized for this. Can you give me some advice on how to go about getting new/fresh content on a new website that doesn't require someone to write it all themselves? Thank you!
Link Building | | ChristiMcGinley0 -
Good badges?
Hi mozzers, As dissussed last friday at the London Linkbuilding seminar, badges are still working like a charm. I am having some of my designers work on some now (have been in the pipeline for months, but conferences are so good at shifting priorities) and are looking for some examples on good badges. The badges will be an award for other websites. Thanks, Thomas
Link Building | | ThomasHgenhaven0