High Ranking, Low DA & PA
-
I have some low competition words that I am trying to rank for, I have a competitor that is using similar words but outranking people with more links DA, and PA. How is this possible? I do see alot of people in our niche buying domain names that match exact keyword searches, with little or know backlinks ranking top 5.
Thank You
-
Is there anyway around the Exact keyword usage in the url?
EX- Searching for "jason aldean tickets" this site www.jasonaldeantickets.org shows up on page #1 among very high ranking sites that have been around a number of years. if you click on a link on the .org site to purchase inventory there is a 301 back to the main site, you can see the url/name changes. Is there anyway for google to eventually filter these out?
Thanks
-
Without specifc examples it's hard to be specific.
Remember that the link profile (and DA/PA it provides) is only part of the equation. There are lots of other factors that search engines are going to take into account.
What is the relevance of the content? How good is the content that's ranking? What about freshness? Is it being updated regularly? Is there a lot of social engagement/comments etc?
Links are only part of the equation. You can find out more about ranking factors here:
http://www.seomoz.org/article/search-ranking-factors
You might want to do a Full SERP analysis on the Keyword Difficulty tool to see how on-page/social might be affecting things.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Ranking
I'm working on a page for couple of months now and try to rank for very competitive keyword. I have reached position 12 and it's 97% optimized, the sites keeps going up and down between position 10 & 13. I already changed content a couple of times and already created a few links with the targeted anchor tags. However I'm scared if I create more links it will be penalized. What do you suggest? Should I create more links with the targeted anchor tags or should combine the keyword in anchor tags with other words? Loading time, title, descriptions, content everything perfect optimized.
Link Building | | bill3690 -
Sudden big drop for keyword ranking this month -Numerous possible factors... which is most likely?
Hi I have a fairly new site (domain around 1 year and 6 months old) and in December it was sitting on Google's second page for our main keyword "cv writing service" In late December we had a couple of stories picked up by the press and got some really good contextual links from a handful of well known media sites with DA60 and above. Naturally I thought this would have a positive effect on our position for our keyword so I checked and was shocked to see that the site is now sitting on page 4... A drop of 2 pages Also my site has dropped one point in DA on the Moz open site explorer I have some possible theroies for the drop but would really appreicate if anyone could point me in the right direction for the possible cause of this drop and what I need to focus on to fix tihs issue. Theories.... I made some big changes to the copy of my homepage and aboutapge a few weeks before the stories were picked up - although the copy is still similar content and optimised for my keywords I had some early SEO work done by a freelancer in the early days and I now realise that a lot of the links are very weak and on quite poor looking sites (although they are not flagged as spammy in OSE, I think they are spammy) The story that got picked up by the media was slightly off topic - it was about jobs rather than CV's - could this make google think that my site is not relevant? Prior to these stories being picked up - we took a short break from link building for a few months due to resource issues So if anyone knows if any of these factors are likely to have caused the drop I would be grateful to know! Thanks Andrew
Link Building | | Fennzil0 -
Are there any reputable & affordable blog/article submission services nowadays?
Since the calamity of Penguin I know several article submission websites got a really bad wrap (many deservedly so). However if done carefully and legitimately I believe article promotion can still be a bona fide SEO link building tool. I currently have a client that has hundreds of good blog posts. We have done some modest article promotions via local news websites. However I feel like this content could use more of a push. Does anybody know of any reputable article/blog post promotion websites?
Link Building | | RosemaryB0 -
Puzzled by high ranking page (#2 in SERPs) with zero/low page or domain authority
So, I get the smoothie that is page authority and domain authority and the link metrics that Moz uses to predict how well a page will rank for a certain keyword. I can look at a specific search term where we are on say, page 2 or 3, with a page authority of 1 and domain authority of 26, I get why competitors rank above us. But then I look at a keyword that is much more competitive, where we rank #2, which is awesome, where the landing page is also showing a page authority of 1, and domain authority of 26. How can we rank higher than competitors with a page authority of 56 and domain authority of 65? Their onpage optimization for the keyword is no worse, and sometimes better that ours but we maintain this ranking. By the way the competition also have hundreds if not thousands more linking root domains than our page. Any ideas why one keyword is a rockstar and one is a dud, with the same poor PA and DA?
Link Building | | seo-lab1 -
Disavow & nofollow from same IP
I'm a web developer, and as such, we run a bank of half a dozen dedicated servers. I have 2 questions with regards to nofollow links There's half a dozen sites linking back to us from the same bank of servers (across 3 different IP's but all in the same facility) because we have donated our web design services and we're a sponsor. It's not a paid link, it's a sponsorship. Should I still nofollow the link? I run a couple of personal blogs on the same bank of servers. There's an absolute tonne of original content and a handful of links back to my shop. Because I own both sites, should I nofollow these links as well? I am doing a massive cleanup before the Penguin pops his head out again.
Link Building | | sparrowdog0 -
Back Link site DA must higher than our side DA?
Lower DA Back link will hurt your side? Or is meaningless for those back link with lower DA?
Link Building | | skyten0 -
Drop in rankings after gaining new link
Hi everyone I have seen an odd trend in my rankings over the past 6 months that I would like to hear your experiences about. Everytime a get a new link I see an imediate minor drop in rankings only to bounce back to a higher level tah before. Has anyone seen a similar trend in their rankings and what might be causing it? I have made no changes to the site during the link building process.
Link Building | | AndersDK0 -
High PR networks look like they are gaining traction - and working!
Let me put a disclaimer here that I do not use high PR networks in any of my seo endeavors. That being said, they have always looked attractive - especially post panda where in content links from high pr websites are valuable. I run seo campaigns for a large lot of websites & have been noticing my competition creeping past me who are using links from these networks to increase their positions for hard to attain keywords. Has anyone here had experience building links using these types of networks? It looks like they are under google's radar for now & are a great way to get some powerful links to your site. Any thoughts on if google will catch onto these types of links if they are properly protected (limited footprint, revolving links, unique content, etc.)? It's tough not to be at least interested in networks like this b/c of the results they provide.
Link Building | | SpottedFrogDesign0