Glossary SEO Tactics
-
A B2B client has a glossary of about 300 terms on its Website.
It was done to enhance SEO value.
The pages are rarely viewed and the text is often short.
What are the best (and wackiest!) ideas to leverage this content for SEO.
Here are some:
- Add videos, images
- Cross link to content pages
- Open up comments and get students in this sector to review terms and add their own
What else do you suggest?
-
I think adding images is a good one, as a glossary is load of text, adding pics would make it more presentational. It could double up as a reciprocal link section if you link to other sites relevant to the terms, as many sites as you like for each term.
Sounds an interesting idea, one of my sites sells educational products so I could do the same. I'd be interested to know more too, could this be punishable by search engines if done incorrectly?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Community Discussion - What old-school SEO tactics no longer work? Which ones still do?
Hi there, friends! This week's discussion comes from today's Whiteboard Friday: Rand's outlined SEO practices that are outdated and no longer effective. Did anything catch you off-guard, making you want to pivot your strategy? Anything that you disagree with, or that you feel still works well regardless? What other tactics, in your experience, no longer work?
Intermediate & Advanced SEO | | MattRoney4 -
What should be the SEO strategy for a very big target?
Currently I am doing SEO of an Arabic website. I need to optimize it for GCC region. Its target is very big i.e. 1 million unique visitors per month (organic). The domain is new means there is no domain authority right now. What should be the best strategy in this scenario?
Intermediate & Advanced SEO | | sohail10 -
Business Listing sites SEO
How websites like justdial, askme, indiamart, tradeindia do their search engine optimization? Is it different from normal seo? please help
Intermediate & Advanced SEO | | Obbserv0 -
Top SEO Influencers 2015
Hello! I'm doing a little bit of research into key SEO players and thought I would get some opinions from the Moz community. Who's your go-to SEO guru? Who's up-and-coming in the world of SEO? Who are your favourite SEO influencers on Twitter? Cheers, Lewis
Intermediate & Advanced SEO | | PeaSoupDigital0 -
Looking into the future! Changing SEO for the trends.
Hi Mozzers, How is it going? I run a website called Orange Octopus that offers videogame tips from the best pro gamers in the world. We get plenty of long tail traffic but the keyword that is most important to the business is "FIFA 14 tips". Using Moz as a template, I tried to model my site's category pages after Moz. (http://moz.com/ugc/category/link-building) and OrangeOctop.us (orangeoctop.us/fifa14-tips/) With the new FIFA 15 videogame a few months away from being released, I wanted to start preparing for the keyword "FIFA 15 tips" and "FIFA 15 guide". Being proactive and aggressive with rankings for when the game first comes out. Would you recommend starting a new category? Or changing FIFA 14 tips to FIFA 15 tips by just changing the url and title of the category page? Really need some expert help. Play hard! Joey
Intermediate & Advanced SEO | | orangeoctop.us0 -
Seo site architecture - how deep?
Hello Moz community! We are building out a site for a web hosting/web design company. I am wondering if we should just have home/categories/pages or if we should have home/categories/sub-categories/pages. I am am not sure if by adding the additional level we can create a bunch of mini-hubs within the categories. For example: Home/Web hosting/Business Web Hosting/Small Business Web Hosting I don't know if these mini-hubs within the category are a good idea or if I should keep it as flat as possible? Any thoughts on this?
Intermediate & Advanced SEO | | YouAndWhatArmy0 -
Any SEO value in gTLD redirect?
So, my client is thinking of purchasing several gTLDs with second level keywords important to us. Stuff like this...we don't want .popsicles, just the domain with the second level keyword. Those cost anywhere from $20-30 right now: grape.popsicles cherry.popsicles rocket.popsicles companyname.popsicles The thinking is that it's best to be defensive, not let a competitor get the gTLD with our name in it (agreed) and not let them capitalize on a keyword-rich gTLD (hmm). The theory was that we or a competitor could buy this gTLD and redirect it to our relevant page for, say, cherry popsicles. They wonder if that would help that gTLD page rank well - and sort of work in lieu of AdWords for pages that are not ranking well. I don't think this will work. A redirected page shouldn't rank better that the page it links to...unless Google gave it points for Exact Match in the URL. Do you think they will -- does Google grade any part of a URL that redirects? Viewing this video from Matt Cutts, I surmise that a gTLD would be ranked like any other page -- if its content, inbound links, etc. support a high DA, well, ok then, you get graded like every domain. In the case of a redirect, the page would not be indexed as a standalone so that is a moot point, right? So, any competitor buying a gTLD with the hopes of ranking well against us would have to build up pagerank in that new domain...and for our purposes I see that being hugely difficult for anyone - even us. Still, a defensive purchase of some of these might not be a bad idea since it's a fairly low cost investment. Other thoughts?
Intermediate & Advanced SEO | | Jen_Floyd0 -
Tactic to get 2000+ indexed (fast)
Dear SEO'mozzers, Soon i'll be launching my new project. A website with about 2000+ pages, with +- 150 words per page (simple instructions, can't make it longer). It is vital that every page is indexed and will get in the SERP's. Wich tactic can you recommend: Just set every page online at once ( with a good sitemap) or, Feed Google Sitemap with lets say 30 pages a day, so the crawler will come by every day. And hopefully get a better indexation and better rankings over time. Other tactic? of doesnt matter? Many thanks for your help. Gr Menno
Intermediate & Advanced SEO | | MennoO0