How should I use keywords in a sentence?
-
The keywords that I target are phrases that wouldn't ever be used in a sentence... Ex: Stained Concrete Virginia
My question is... Is it better to use the phrase, even though its odd?
Ex: Stained Concrete Virginia is a great product
Or is it better to make it a natural sentence?
Ex: Stained Concrete in Virginia is a great product?
Im trying to find a way to use my keyword phrases at least 4 times in the content of the pages...but it seems difficult if I have to use such an odd phrase.
Thanks!
Tim
-
Competition for that phrase is really really low. If you have any kind of power in your site you should be able to rank for it. Plus, if you are located in Virginia and your searcher is there too, that will make it even easier to rank for these terms.
So, it's not worth sounding like a hillbilly to every person who visits your site, just to contrive sentences that put these words in the order of a query that might be used once in a blue moon.
-
I agree with Bail and Keri. The takeaway is that the phrase is always important but so is surrounding text. Mix and match and do it what makes sense for a user, not for a Search Engine. It will always work out better in the long-run and you won't have to worry about over optimization kind of penalties.
Design your website for the user as well as the Search Engines, not just the Search Engines. Search Engines like what the user's like. As it leads to more users engaging with your content, website, therefore improving your site-score, helping you not only in SEO but PPC if at all you do PPC.
-
You can also spread your phrase over two sentences, such as "We service the Shenandoah Valley area in Virginia. Stained Concrete is blah blah blah" and you have "virginia stained concrete" as a phrase.
-
Hi Tim,
great question. The obvious choice here is to use the sentence that makes the most sense which would be "Stained Concrete in Virginia etc.." You should avoid the odd and confusing sentences because it will lead to a bad user experience, resulting in low conversions, regardless of the rank perks you will receive.
Come to think about it, I really don't see too much of a disadvantage on using 'Stained Concrete in Virginia etc.." because, generally, search engines typically pick out irrelevant keywords like: "the, in, a, of" automatically and only concentrate on keywords it sees relevant.
I know coming up with different word variations can be difficult but try playing with the words that relate to your audience to give you more options (e.g. Stained Concrete for Virgina Homes) of even using your business locations for a more targeted search (e.g. [City name], Va stained concrete).
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords and content query
Hi we are in the process of redesigning a web site and I’m looking to ensure each of the pages are correctly optimized. I’m concerned that some of the pages do not allow for text or content . From an optimization perspective is there a general rule around the amount of text a page should have and the amount/ration of keywords they should contain? Any advice would be much appreciated.
Keyword Research | | aplnzjune180 -
Can I use my keyword in brackets '( )'
I need to sort my product keywords in the countries: (UK) (USA) (Global) etc. What does putting my keyword into brackets do - does it negatively affect my SEO?
Keyword Research | | crocman0 -
Number of keywords for single page website
Hello, i have a question about keywords in Single page website. For how many keywords should i focus in single page website? For example: In my industry are important 2 different keywords - cabinet making and **made to measure furniture. **Should i focus on both keywords or its better to pick better keyword and focus only for that one (of course including different forms of that word and so on). Thank you for help.
Keyword Research | | Reyzer1 -
Advice - Keywords, good semantic practice...
Hi everyone, I'm still new to SEO so bear with me. I'm fairly ok with what determines good 'On page optimization' grading. Have a few good results but mostly for my ecommerce website. Now I'm building up blog content I'm often puzzled how SEO experts balance good editorial web page titles with how people actually search. An example: Buy Biggie Smalls Versace Sunglasses I have created the page title 'Buy Biggie Smalls Versace Sunglasses - Company' Created a and tag with the same keywords... drop the term a few times on the page, add to a few alt tags, add the term to the url.... but this looks contrived & isn't exactly an exciting web page title which would entice people to click through. Or is it? A more interesting web page title might be something like 'Versace & Biggie Smalls - his influence on a new generation of Hip Hop culture'. Ok this is a completely different long-tail keyword phrase. But do I need to do both? How would a seasoned SEO expert blend the dull search term into some interesting page title and hence all other on page optimization aspects. Hope you get what I'm trying to explain. Thanks for looking... Kevin
Keyword Research | | well-its-1-louder0 -
Ranking for more keywords - Noob question
Hi, I've noticed recently that our site is ranking for a fraction of the keywords that our competitors are ranking for. In terms of increasing the number of keyword rankings per page would it simply be a case of adding optimised copy to each page? Thanks, Dan
Keyword Research | | Sparkstone0 -
How many keywords/key phrases to use on main page
Hi all! I'm a bit new to the SEO process. My question is about keywords. Now, I realize that in a perfect world you would want to target one keyword/key phrase per page - or so I've heard. How many keywords/key phrases should I target for my main page? I'm working on a Dallas real estate firm website. They focus on luxury real estate in Dallas, high rises, ect.. So I was thinking of focusing on "Dallas luxury real estate" for the main page but wasn't sure if I should focus on 2 or 3 other terms for the main page. Any thoughts or suggestions? Thanks!
Keyword Research | | strategit0 -
Keyword variations
I have a question about keyword variations. To be specific, let's say "blue upside down cars" has low competition but fairly low traffic. However, the shortened variation "upside down cars" has low competition but extremely high traffic. Can I double my bet by going ahead and using "blue upside down cars" whereby in some instances Google would refer traffic based on the entire keyword, but it would also refer traffic based on the the last part of the keyword which has the higher traffic ("upside down cars"). In this case, we would optimize around "blue upside down cars" with hopes of getting traffic for both keywords (the long tail and longer tail). Is there any reason not to pursue this strategy? I hope I made sense!
Keyword Research | | amandahx20 -
Keyword cannibalization in ecommerce sites
I'm assuming this is a common problem in ecommerce sites. Lets say we have a "sleeping bags" which has all types of sleeping bags on it. Then build a brand page "The North Face" with a subpage for The North Face sleeping bags. Is it possible to target the sleeping bags page for "sleeping bags" while targeting the branded sleeping bag page for "The North Face sleeping bag"? how would you suggest doing this while avoiding keyword cannibalization?
Keyword Research | | Hakkasan0