Drop in Domain Authority and MozTrust -> -20% in traffic?
-
Hello Everybody,
with the latest seomoz index update for OSE my website had a big drop in Domain Authority and MozTrust and at the same time a drop in SEO traffic.It seems to be a correlation between the drop in the Seomoz metric and SEO traffic, infact from the 9th of August we lost the 20% of traffic (the 2nd of august our DA and MT was normal, the 15th Seomoz show the drop).
Unfortunately it seems that this trend is valid only for my website and not because of a Seomoz index error: my competitor still have the same DA and MT.
I will check for sure if, with the next index update, there will be some change in DA or MT, anyway which are your suggestion? How can I know what has happened to my link profile and the cause of this big change?
Advice are welcome!
-
The obvious answer (but not necessarily the correct one) is you lost some important links pointing to your website somewhere. This would cause a drop in your metrics, and could cause a corresponding drop in your organic traffic.
I might run a check with Majectic to look at your historic backlink profile, and also Google Webmaster tools Impressions report, to see if it matches the drop in traffic you've found.
Are you aware of any links that you've lost? You can comb through your referrer data in Google Analytics to see if any good sources suddenly dried up in the weeks/months leading up to the drop.
On the other hand, it could all be coincidence. The drop in DA could be a random event caused by the Mozscape crawlers simply missing an important set of links, which happens occasionally. And the drop in rankings could be due to an algorythm change (Check the Google Algo Update History to see if any of the dates match up)
If you find any missing links, you can work to regain them. Otherwise the only way back is probably to build new, better links.
Hope this helps! Best of luck with your SEO!
-
if you want to double check your information you can try using some of the tools below. I would put most of my stock in SEOmoz however you may want to do a trial to see if all the data matches. I am not at all saying that there's something wrong with the information you are given however using all of these tools the same ones I use in combination with SEOmoz seems to be the best way of getting a full 360° look at my websites.
http://www.internetmarketingninjas.com/tools/
I though this might sound funny but look at all the excellent tools in SEM Rush partners
http://www.semrush.com/partners.html
I hope I was of help to you.
Sincerely,
Thomas von Zickell
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Dropping pages from SERPS?
Our website for my olansi company in London, China has hundreds of pages dedicated to every service we provide to China local areas. The total number of pages is approximately 100. Google caters pretty well for long-tail searches when it indexes all these pages, so we usually get a fair amount of traffic when this happens. However, Google occasionally drops most of our indexed pages from search engine results for a few days or weeks at a time - for example, Google is currently indexing 60 pages while last week it was back at 100. Can you tell me why this happens? When these pages don't display, we lose a lot of organic traffic. What are we doing wrong? Site url:https://www.olanside.com
Technical SEO | | sesahoda0 -
Changed domains, saw significant drop in domain authority
Hello, A little over a month ago we switched our domain from A to B. The original was .com and the new one is at a .tech for good measure. We have meticulously done 301 redirects page by page but there has been a massive drop in traffic and I checked here to see that we've gone from a 30 domain authority to a 9. The company is a few months over 1 year old, but we're really looking at traffic accumulated in just about 8 months for the old domain. Is there any way to recover some of the old juice in this one other than the re-directs? Our number of backlinks have also severely dropped despite re-directs.
Technical SEO | | SteveSaf0 -
How to track my actual traffic source using Google Analytics which are now showing as referral traffic?
Hi Mozzers, I went through many Q&As in the community this morning. I found a solution where I could just remove the referral site in analytics>admin>property>tracking info>referral exclusion list. So I removed paypal.com which was the main referral traffic. I thought the problem is solved. Later today I got another order, now the referral traffic is from eway.com, now what? Yes I know I will add this to the exclusion list but there will be many more referral sites. My main concern is I am not able to track the actual traffic source. How do I do that? 1. Do I need to use google url tracking for all my pages?
Technical SEO | | DebashishB
2. Do I need to add tracking code in each page of the site?
3. Is there a way to track the actual source of this traffic, now that the transaction is already made but reflects as referral traffic in Google Analytics? jZjTN0 -
Ranking dropped after domain change
Dear Moz Community, first of all excuse my bad english, i am from europe and my english is not the best 😉
Technical SEO | | domiji
I use Moz Analytics for several days and try to figure out why our "main keyword" totally dropped after our domain change. We started this year with a new company name and a new domain. Our old domain was dp-hochzeitsfotograf.de and the main keyword we try to rank for was "hochzeitsfotograf" which means "wedding photographer" here in Germany. Last summer we reached position 1 and short before our domain change we still ranked on position 6. We register the domain change in google webmaster tools and redirect all urls via 301 redirect to the new domain. Our new domain name is yourheyday.de and all rankings adopted pretty good except our main keyword (now position 62) which could break our neck the next few month. I would be so so happy and really appreciate if anyone of you have an advise for us. Thanks and many greetings from europe
Dominik0 -
Authority site drastic ranking drop after google https switch. Please Help!
Hi Mozers. Since Google switched to the https version, our company website (http://we.register.it) indexing switched to the https version (https://www.register.it). After that the ranking on Google dropped for almost every keyword. The site is very old and got a great authority and PR 7. It ranked for same keywords for very long time On each page from years there is the correct meta rel canonical. No spam, and WMT is ok. Could you please help? The internal links are all in http, and in https. If you are https are in https (they are all relatives) No changes have been made and the subdomain is in that way from 8 years: the main url has always been http://we.register.it Google started this indexing switch around the 15 October
Technical SEO | | luca_cash0 -
We just recently moved site domains, and I tried to set up a new campaign for the new root domain, but it threw an error?
It threw an error saying we cannot access the SERPs of this site? Any reason why? It is an https:// site instead of the http://, but even our older domain had an https://
Technical SEO | | josh1230 -
Two Domains for the Same Page
We are creating a website for a client that will have hundreds of geographically driven landing pages. These pages will all have a similar domain structure. For example www.domain.com/georgia-atlanta-fastfood-121 We want the domain to be SEO friendly, however it also needs to be print friendly for a business card. (ex www.domain.com/121) The client has requested that we have two domains for each page. One for the Search Engines and then another shorter one for print/advertising purposes. If we do that will search engines the site for duplicate content? I really appreciate any recommendations. Thanks! Anna
Technical SEO | | TracSoft0 -
Domain tld question
Hi all, I have a question regarding the ranking of exact match tld which is co.uk Currently I have a .com domain with PR of 3 and the problem is that it have one word in front of my desired keyword, so it's not exact match. I have managed to buy an exact match but it's co.uk The questions are: Will a co.uk rank better for UK than .com domain I am reading at SEOMOZ that exact match domain value is getting lower, so is it worth to redirect my current .com domain to co.uk just to get rid of that one word and start all over again with exact match. Thanks
Technical SEO | | VasilTasev0