Sudden Ranking Drop
-
One of my clients websites : http://www.renta-vw.co.za experienced a sudden ranking drop on 24/08/2012 for 2 of the Keyword terms :
The 2 terms are :
cheap car hire cape town
cheap car rental cape town.
The site ranked top 3 in Googel.de, Google.com, .co.uk, .nl
I'm not sure if it is just a 'Google Dance' or something else at play? I checked Webmaster tools and did not see any messages from Google...
This is causing a big loss of revenue for my client and after doing extensive analysis, I'm not the wiser as to what the issue is?
Please assit.
Thanks,
Marnus
-
Good advise, Thanks agian.
-
Is this a recent incremental Penguin Update?
Penguin update happened around April 2012...
if I build more backlinks with anchor text other than my keywords it should help?
Yes.. Build quality links (your brand/URL) from relavent authoritative sites (Link to sites in which your site can benefit the users).
What is the best startegy to build these links ( Social Bookarking, Blogs etc ) as I need it indexed quickly.
I would build a blog on your site and write articles that can benefit specific niche related people. I would find niche related people and build a relationship with them (by adding value), offer them to contribute on my blog and then ask them to share it.
Do you think Google will tell me if I'm penalised if I contact them?
I would not contact Google because they did not send you anything. However I would invest my time in some quality work that can benefit users..
Conclusion:
Give the people what they want and Google will give you to the people.
-
Hi Donnie,
Thanks so much for the reply. Is this a recent incremental Penguin Update?
So if I build more backlinks with anchor text other than my keywords it should help?
What is the best startegy to build these links ( Social Bookarking, Blogs etc ) as I need it indexed quickly.
Do you think Google will tell me if I'm penalised if I contact them?
Thanks again,
Marnus
-
Many people who were affected by the penguin update did not receive letters in GWT (Google webmaster tools)
The anchor linking profile for http://www.renta-vw.co.za:
http://www.opensiteexplorer.org/anchors?site=www.renta-vw.co.za%2F
Your back linking profile is based on mostly exact keyword phrases, In fact I only found one back link here that is branded or pointing at your URL. This does not look natural, a natural linking profile has more branded keywords/ URL links then exact anchored links.
| cheap car rental cape town | 53 | 78 |
| cheap car hire cape town | 42 | 71 |
| long term car rental cape town | 38 | 60 |
| renta vw | 2 | 3 |For this to look natural "ranta vw" should be first on this list...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our rankings for "Tree Service" dropped last month
Hi, we've had a page www.savatree.com/tree-service.html which was ranking top 1-12 on the google rankings but has complete dropped out. We don't have any duplicate errors from that page on here. Do you have any suggestions? We do rank highly on Bing and Yahoo (1-2 pages). We can't figure whats going on.
Technical SEO | | SavATree0 -
Rankings have fallen suddenly - I need a plan of attack.
I started my business a few years ago. Only recently (6 month) I started to get some good traffic and sales. At first I was ranking pretty well 3-5 for my main keywords and business began to pick up. After Penguin I was hit hard and I'm placing 10-17'ish. My Google local/places has disappeared too. I haven't received any contact from Google about unnatural links (but I'm not sure where that would appear? Email? Web Master Tools? Horses head on my pillow?). I've read so many different things online about what I 'could' do. I'm not sure where to start. I've checked and I know we've created lots of questionable back links. Using the Open Site Explorer lots of the backlinks don't have terrible DA but some do. I guess I was hoping someone would give me a checklist or priority list of things to do. It's just me so I need to use my time as best I can. What should I be doing first? Should I be trying to: Remove my bad backlinks? Spend my time making quality backlinks. On-page issues that I can't see? Telling google i'm sorry via web master tools. Changing to new domain (eek) I'm very time poor and hoped the seoMoz community might save me from wasting my time. www.bringyourownlaptop.com.au Keywords: indesign training, web design courses & photoshop courses Thank you in advance. Dan
Technical SEO | | danlovesadobe0 -
When to 301 a No1 ranking site to the new domain?
I have a site [company.com] that ranks number one for the products of my brand but I'm moving all the efforts to a dedicated brand domain. The old site covered a number of small brands and we had no dedicated brand sites, but we now focus on just this one brand and it doesn't belong on the old company domain name. BRAND belongs on the new brand.com Because of the age of the old company site and because it had the first copy about the brand, it's still ranking well for the brand product names, and the new site has some duplicate content issues that I'm in the throws of resolving. RANKS Company.com : number one for all product names Brand.com : nowhere for product brand names but top for the brand name (as I say, the product pages on this site have duplicate content issues which is likely keeping them ranked low - Hades low. I would rather not maintain two websites and I want to give brand.com every bit of available oomph , so should I at some point 301 the old company site to the new one? If so, is now the time? Thanks
Technical SEO | | Brocberry0 -
When will seomoz rank my website?
Hi all, I am really excited to be here. I joined seo moz three weeks ago. Seo moz crawled my website twice and still under competitive domain analysis my domain authority is 1 and everything else underneath is zero. I fixed some errors and warning after first crawl but still nothing in root domain metrics. Can anyone please explain whats happening? Thank you!
Technical SEO | | proaspirant0 -
How to rank lower, fast....
Probably the complete opposite to all the questions asked on here before hehe One of my online stores is ranking in Google at no2 for a service we used to offer but no longer do as we do not have the contract anymore.We need to derank the listing as fast as we can we do not offer this service now. Normally we could just get google to deindex the page but it's the homepage we are ranking. It is ranking due to a good collection of exact match backlinks on. Have been trying to get our page off the first page for a couple of months but it appears that we did too good a job of getting it up there...it's not moving! Anyone have a suggestion please on how we can get off page one asap for this keyword without deindexing the homepage for our store? note: the keyword in question has not appeared on the site for a couple of months, removing that has had no impact on the ranking Thanks
Technical SEO | | Grumpy_Carl1 -
Strange rank behavior
Hi, I was ranked 16th (second page) on google italy for the keyword "realizzazione siti internet" (high and competitive serach volume) on an internel landing page: http://www.spotview.it/soluzioni-web-complete/realizzazione-siti-internet.html and everything went fine, that was my strategy planed for placement of selected keyword.The same page was ranked also for more relating keyworks just few position far from the main keyword. Now starts the strange behavior, suddenly on the end of september google.it decides to switch the landing page to the home page of the site! (absolutely not optimized for "realizzazione siti internet") and the for the others releated keyword the url disappear completely from the serp. Checking back into my link building database I found that some guys of my staff inserted wrong new links with the exact keyword "realizzazione siti internet" pointing to the home! not so good! those wrong links are about 10 with exact keyword and another 10 with releated keyword. So I decided to continue inserting links pointing to the right landing page http://www.spotview.it/soluzioni-web-complete/realizzazione-siti-internet.html to balance and to let google switch back to exact url. moreover I also tried to remove some wrong link with a little rate of succes 😞 Could somebody please tell me why now at about 45 day past the "landing switch error" the problem is not solved? somebody has suggestion or strategies to apply? thanks in advance
Technical SEO | | Filolari1 -
Traffic drop after migration?
Hi everybody. One of my clients is looking to move their e-commerce site to a new platform in the next few weeks. However, they been told by several sources that traffic will drop after a migration, which they want to avoid in the run up to Christmas. I've not heard this before, and I thought as long as you pay attention to structure, indexing and redirects a migration should have no impact. We'd be moving to a site with cleaner code, so surely there wouldn't be some kind of penalty for that? Your thoughts would be great! S
Technical SEO | | neooptic0 -
My site ranking
Hello, I have a website and working more than 1 year ago,I worked hard last year and paid alot to make guys write articles from my website to other forums so my keywords rank high and got good visitors, then I get in much care in SEO and found SEOMoz with is very nice,when I downloaded the tool bar it was a shock to find my website is almost zero although the big effort I had, I can do more but I need to guide what I exactly need to improve my website,I almost read alot of the beginner PDF and got good information to work with and can hire people to help too. I did a real big work sharing my subjects and i can see them in top#5 google but for other sites and now i found I am still zero 😞 adding my links inside also didnt help or counted. attached the statistics of the website and the competitors site to let me know which important things to take care to jump over. would be very thankful for detailed help, Best Regards 1_01308477251.png 1_01308477465.png
Technical SEO | | nesr_20200