SEO and marketing for a company that doesn't want to promote their primary website
-
Hi All!
One of my new clients is in a semi-grey-hat industry, and is in perpetual danger of having their real websites (of which they have several), blocked by the Chinese firewall (which is where their target market is).
So their idea is to use neutral sites to write information (Squidoo, article site, maybe a stand-alone WP site with a few pages) and promote those pages. The idea being that China is less likely to block those sites, and then the link to the actual website from those pages could always be changed if China blocks the website listed.
I'm a little dubious as to how feasible this is - how do you promote a Squidoo page? Or an article on an article site for semi-competitive keywords? Besides on-page SEO (which may not be enough), is there anything you can really do post-Penguin?
If anyone has any ideas as to the above - or as to how else to effectively market sites when you can't market the site and brand directly, I'd be very happy to hear.
Thanks!
-
Hi Aviva,
I would use a company like http://www.writeraccess.com/ they are very inexpensive and you can get somebody to write your entire website with perfect grammar and spelling emphasizing the words you chose to emphasize and they will make sure in is 100% new fresh content. I would go about it this way than writing it myself I personally do not consider myself a good writer and employee company as well as writers access to do my blogging and website text creation.
I hope this is been of help.
Sincerely,
Tom
-
Hi Thomas,
Thanks for the response. It's definitely a good idea - I'm just not sure how much really good content I can write (or can be written) on their topic, still kind of promoting their sites, without looking spammy. (Which will be an effective deterrent to people sharing and linking.)
I'll start thinking more about it, though. Maybe I can make it work somehow.
Thanks,
Aviva B
-
Number 1 do not use squido it is spamy
I know exactly what you have to do. You should do a lot of blogging even no follow links have weight. If you build a WordPress site with a blog and actually try to fill it with somewhat decent non-recycled content always fresh and better than obviously it has been. You can then create a social media buzz about it then get people to naturally link to your interesting articles. It's inbound marketing and its effective and the Chinese won't ban you. I hope I have been of help to you. Of course you want to index the site and do all be on page SEO needed however you obviously will need links and links coming from social media matter to Google and will matter to your site
Sincerely,
Thomas Von Zickell
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our company creates cobranded subdomains for our clients; does that hurt our SEO?
We create cobranded websites for local businesses in many towns throughout the United States, always under a subdomain of our main site (e.g., afcreditunion.teachbanzai.com). Does this hurt our SEO rankings? We have a very specific reason for creating these microsites, because it's a high selling point. I've read and watched the material here on Moz regarding subdomains and subfolders, but it doesn't quite answer my question: since we create all these microsites not with the intent of passing authority to our website but with the intent of making their microsite have their branding.
Intermediate & Advanced SEO | | teachbanzai0 -
My "search visibility" went from 3% to 0% and I don't know why.
My search visibility on here went from 3.5% to 3.7% to 0% to 0.03% and now 0.05% in a matter of 1 month and I do not know why. I make changes every week to see if I can get higher on google results. I do well with one website which is for a medical office that has been open for years. This new one where the office has only been open a few months I am having trouble. We aren't getting calls like I am hoping we would. In fact the only one we did receive I believe is because we were closest to him in proximity on google maps. I am also having some trouble with the "Links" aspect of SEO. Everywhere I see to get linked it seems you have to pay. We are a medical office we aren't selling products so not many Blogs would want to talk about us. Any help that could assist me with getting a higher rank on google would be greatly appreciated. Also any help with getting the search visibility up would be great as well.
Intermediate & Advanced SEO | | benjaminleemd1 -
Changing website framework: Any negative SEO ramifications?
Hello! We have a website that is built using Asp.net. My colleague and I are wondering whether or not changing the framework from Asp.net to php or html would have any negative impact on current rankings. My colleague was told by an SEO company that doing this would have a big negative effect, but we just can't see why that would be. The URLs of the site do not have an .asp extension, so we don't feel there would be any issues with 404s after the migration. The content, meta data and URL structure would remain the same. We posted this question in the Webmaster Central Forum and were told by a top contributor that it wouldn't have any negative impact, but we wanted a second opinion here. Thanks!
Intermediate & Advanced SEO | | BBEXNinja0 -
How do retailers phase out short term promotional pages for best SEO?
I have a high level question and am open to all discussions. I work for a large ecommerce site and we are always making new landing pages, product assortments and promotions. We have a challenge on how to retire these pages after a promotion is outdated. What is this the MOZ community option on a way to retire, like 301 redirect to home page?
Intermediate & Advanced SEO | | mm9161570 -
If a website trades internationally and simply translates its online content from English to French, German, etc how can we ensure no duplicate content penalisations and still maintain SEO performance in each territory?
Most of the international sites are as below: example.com example.de example.fr But some countries are on unique domains such example123.rsa
Intermediate & Advanced SEO | | Dave_Schulhof0 -
Organic 'not provided data' - strip out brand?
I cannot strip out brand data on the 'not provided' keywords in Google analytics. Is this not possible anymore? I understand we cannot get specific keywords but can we no longer strip out brand on organic traffic in Google analytics for keywords that are 'not provided' ?
Intermediate & Advanced SEO | | pauledwards0 -
Ajax website and SEO
Hi all, A client of mine has a website similar to Pintrest. All in Ajax/. So imagine an ajax-grid based animal lover site called domain.com. The domain has three different Categories Cats, Dogs, Mice. When you click on a category, the site doesn't handle the URL and doesn't change the domain So instead of the domain going from domain.com to domain.com/cats, it uses the Ajax script and just shows all the cat pins. and when you click on each pin/post it opens a page such as domain.com/Pin/123/PostTitle It doesn't reference the category. However a page domain.com/cats does exist and you can go there directly. Is this an SEO issue for not grouping all pins under a category? How does Google handle Ajax these days, it use to be real bad but if Pintrest is going so well i'm assuming times have changed? Any other things to be wary of for a grid based/ajax site? I am happy to pay for an hour or two for a more in depth audit/tips if you can feed back on the above. Fairly urgent. Thanks
Intermediate & Advanced SEO | | Profero1 -
Where can I find knowledgeable website developers that know about proper seo!?
I am running a large ecommerce fitness equipment store. It is on magento and there are lots of little issues with the site. Things like url strucutre, not enough text for google to read as far as menus and too many images etc. I am wanting to work with a company that totally understands what I need done to the site to fix it and make sure its in its absolute best shape for seo. I need a real consultant that can help me make changes to my site. I cannot seem to find someone when outsourcing to overseas like india and stuff. Does anyone know of anyone or a company I can contact? If you know of multiple please list. Thank you very much Jake
Intermediate & Advanced SEO | | PEnterprises0