Where do you job post to find someone specific like video optimizers?
-
So we have a job opening at our company for a video optimizer and we're looking to fill the position, but we can't seem to get anyone really qualified. If you happen to know anyone or a place to post we would appreciate the help. We're also located in LA so if you know of sites that base things off of location that would be great as well.
Here's link to our current posting:
http://www.makerstudios.com/jobs/video-optimizer/
Thanks!
-
Hey Kate,
That's an interesting Question. I think you may struggle to find someone specifically trained in the requirements you state, as Video SEO and Video optimisation is a very specific skill that only some SEOs will have experience of, and few people working in the technical video space will have even heard of.
That said, I'm sure you should be able to find someone for the role by just advertising for the core competencies required and then training a good candidate up in the specific video optimisation skills, which are fairly simple principles to learn.
I would recommend taking a two-pronged approach to hiring - searching for people in the production space with some web experience and searching for people in the marketing/SEO/web space with video production experience. While your job description has mostly "SEO" type skills, to be a good video optimiser your candidate will also need an understanding of encoding, embedding production and dramaturgy. So..I suggest posting the job here:
Requesting a technical editor with web experience - specifically analytics and HTML.
Then also put the job on http://jobs.inbound.org/ and any other SEO jobs boards you can find, but ask for the core SEO experiences and some video production knowledge, rather than specific YouTube optimisation skills.
Obviously YouTube experience is a bonus, but in my honest opinion, it shouldn't be a pre-requisite because of how easy it is to pick up the basics
Once you've found someone with the core skills - both creative and technical ability, then essentially get them to go through this guide - http://www.distilled.net/training/video-marketing-guide/ and all related links in depth.
However, It is a tough thing to find candidates for and I expect it is going to take you a while to locate the right person. It recently took me about 4 months to find and hire an editor & animator with HTML experience at Distilled and the challenge wasn't getting someone with the right skills, but finding someone who was talented and smart enough to be able to work things out for themselves, try new things and get to grips with the ever changing landscape of online video.
Hope that's somewhat useful.
Cheers,
Phil.
-
The problem is that it's YouTube video optimization so most trade sites tend to lead us to the wrong qualifications since it's not really a job that's been done a lot before. Basically we are looking for someone with a lot of YouTube experience and probably some SEO.
-
Production Hub - http://www.productionhub.com/ may be a good place to list the job opening. I would also look into professional associations or trade groups for the type of position that allow posts within their forum or have a designated section for careers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Urgent advice required on price for consulting job
Hello everyone, I have been asked to urgent quote a price for and begin working on the following project. for 2 websites (separate for each one ofcourse). The requirements are as follows. Website Architecture, Features and Structure Mobile Architecture, Features and Structure Social Media Presence and Platforms Search Engine Optimization recommendations, road map and projections Search Engine Marketing recommendations, road map, budgets and projections. Social Advertising recommendations, road map, budgets and projections. Cross platform content marketing Content generation strategies Other digital marketing strategies How much do you think I should charge for the project or per hour.Also... any suggestions you guys can give on resources would be highly appreciated.Regards,Talha
Industry News | | MTalhaImtiaz0 -
Is there a really good place to find high end, cutting edge web developers online.
My issue is that I know there are a lot of web developers in the world and all of them are great just like all the great SEO's in the world. Does anyone know of a great place to find really top talent that is the kind where the people are constantly stretching and trying new things, etc.
Industry News | | RobertFisher
Is there a web dev board the better ones are on, etc. Any luck in other areas? We have a position available, but will not fill it with anyone average or above average. I really would love to know what boards, forums, etc. I can find them on, but every search lists 50 boards and, the is not my everyday world. I just do not know which are the ones that will put me in front of the best in the world. Any help is appreciated. Robert0 -
Help seems like google is punishing our site and I don't understand why
I would love some helpMy anme is Suzanne Diamond our web site is WWW.thefutonshop.com we have been on line for years, 10 brick and mortar stores, had a strong ecommerce web site but in the past 4 months we have been dropping like a leaf. Organic search has been dropping since November 2012 but now total traffic seems to be slowing We are working on our SEO but I feel it has to be something more direct that we are being punished by google Perhaps it s obvious but not to me Can anyone help me please or give me a direction. suzanne@thefutonshop.com thanks in advance for any direction
Industry News | | FUTONSHOP0 -
Does Sticky Post in WordPress Have Impact on SEO?
Hi, I Have a Blog that I have attached a "sticky" post, obviously the content in the "sticky" post is the content that I want to ensure that everyone sees. I do update, by adding new posts daily or at least everyother day, my question is: Is the "sticky" post hurting, helping, or is it indifferent to SEO? I know the SE enjoy fresh content, and was wondering does that fresh content have to pop-up at the top of the page otr not. Any input would be great. Thanks. Jimmy
Industry News | | jimmy02250 -
How to Find A SEO Guru?
How to find a SEO Guru I am a looking for a SEO to take over our SEO needs for our website.I am not interested in learning SEO and would rather leave it to the pro's.We already have great traffic 800K+ monthly but we need to take it to the next level and beyond. I have searched through SEOMOZ and read articles everywhere and done all that, I think I am more confused now than when I started on how to find a great SEO. While their are plenty of great SEO guys out their a lot of them I don't feel comfortable putting our business in their hands.Their are some smaller SEO's and some shady SEO's that won't work for us.Then some just don't have the credentials or background for us to hand over our hard earned money and have the future of our businesses in their hands. We want someone who has worked on big projects and had great success and is a industry leader but is willing to work with me and be hands on just not send me reports and suggestions. I am Trying to find SEO guru who knows his stuff and knows it well.I know i will pay good money for this but would like to find some up and comers so I don't have to sell unborn children to afford their services. What would be a good way to a great seo maybe even a guru? Finding the right SEO has become a daunting task.
Industry News | | chrisyak0 -
Strange video site adding unwanted links.
Today I was checking our backlink profile and noticed a lot of strange back links coming from grosezinga.com apparently this site is some type of search engine for videos, and it somehow pulls videos from Youtube, and Daily Motion, and adds them to the grosezinga search engine. I have never placed a link on this site, I do not want a link there, and I never even knew it existed until today. We do have video tutorials on the web, and somehow this site has pulled them from our video page without our permission, and added them to this site. Anyone ever had this problem, should I ask for them to be removed? When I do a Google video search my url is showing up on about a hundred different videos that are not ours. I don't want to be accused of building unnatural links.
Industry News | | TinaGammon0 -
Where do i find Local SEO Clients?
Hey, So i've been doing SEO for a while now and know a lot of tactics and a lot of ways to get my/others sites hire. I know good software (and have that software with full licenses and know the methods to use it in whitehat ways that will work well), internal content linking, title/description, webmaster tools (both google and bing), sitemaps etc... I have clients and my own sites that i have managed to get high in google, as well as my own local site that is number 1 in Google for my hometown + SEO, but that only gets about 80 searches a month and gets me very little if any phone calls a week. I've also just ordered 250 high quality business cards, that i spent ages designing to look awesome.. If these work well i'll print some more and stick all over the place... I currently have 2 local clients, 1 is a local web agency who every client they have they pay me a specific amount to boost that company in Google and the other is just a family friend who pays me a small amount a month to build links for him. I'd like to have 10-15+ clients all on my payroll with a nice amount of income that i can live off. I just finished full-time school and am just coming into the big wide world and have for paid for my new laptop, desktop, 2 monitors, SEO software licenses and SEOMoz account from niche blogs, software and SEO coaching and such.. I've built a brilliant online portfolio for people and have had a lot of great feedback from online clients. But i can only earn around $10-$110 per online client for SEO and around $8/hour for coaching... I'd like to be able to make that a LOT more. I do web/graphic design as well and have built a nice portfolio for that as well. So back to the main question, how did you and how do i get local clients? Thanks!
Industry News | | pompano210 -
Who would you like to ask a SEO question the most?
I was wondering about which people in the industry you'd like to ask a question the most in the q&a? On my list is Matt Cutts (obviously), Marshall Simmonds, Jimmy Wales and Biz Stone.
Industry News | | ThomasHgenhaven0