First eCommerce site, any tips on how to increase rankings would be appreciated.
-
As I mentioned I'm working on a new eCommerce site and just want some hints and tip on how I can potentially get the most out of ranking it.
I've meta titled / tag most of the products with relevant keywords, we have a good social standing so far with growth on Twitter + facebook but conversions are currently low or only coming through the website's eBay store (that has no connection on the site)
-
Yes, we fixed though problems. It was due to how our CMS handles finding pages in the Web Config. It was setup to reply basically that it looked for the page and nothing came back, rather than 404'ing. That's fixed now
-
Hi All,
Thank s for the great responses. At the moment I have been trying to push the social aspect of the site more and I have some articles ready to go up on the blog, especially with it being London Fashion Week i'm targetting content around that area.
With regards to the keyword theme, at the moment I have some head terms on the Homepage, but getting them onto the category pages is difficult, or I find it difficult, I am looking at adding text pods into the category pages for this reason.
At the moment Head Terms we are targetting are looking around Cheap Ladies Fashion + Cheap Fashionable Clothes.
-
Simon, good looking site.
My immediate thoughts would be:
- Add a Pinterest page and Pin It button - you're in the perfect market
- Start a G+ page and link to it from your site
- Create a YouTube channel and add some videos
- There's very little in the way of textual content on category and sub category pages.
- Build links - start with low hanging fruit. There's some really easy links to grab out there from domains of high authority*. Start with those and then work your way in to grabbing some links from fashion blogs. A simple strategy here would be to donate an item to fashion blogs and have them review or give it away. You'll get valuable links and traffic back to your site.
*I recently wrote a blog post regarding easy to get links from domains of high authority. Apologise if this is against SEOmoz rules - but I think it applies here. http://www.bradkrussell.com.au/followed-links-authoritative-domains/
Thanks, and good luck!
-
Upon running the URL through http://www.ragepank.com/redirect-check/ - the site has some wacky stuff going on.
Like Davinia said, I'd redirect non-www to www version. You can do this in a variety of ways, but if you have access to the htaccess file, there's code given on that link I sent through.
-
Your site is assessable via a www and non-www URL version. Goodness from building links to your site will be split. Easy fix - place a 301 permanent redirect from the non-www version to www version (or visa-versa), do this for all pages within your website (not just your homepage).
Product pages definitely need keyword targeted copy if you want them to rank and yes I agree with Mat, there doesn't appear to be a clear keyword theme throughout the website.
-
-
finish blog posts.
-
get links.
-
if your items are unique to you, funky and in-demand, I suggest looking at sharing (social) at the product-listing level.
-
get up some pinterest boards. Apparel is HOT right now.
-
listen to the rest of the responses specific to on-site. Long-tail is a good strategy, especially now when you have no domain authority. Get tracking, spend wisely and watch & learn on your campaigns successes and failures.
Work on links now, get some fresh links coming in & then focus on the rest. Nobody will link to you just because you have a PRweb release, have competitive pricing, decent product & a beautiful site. It does happen occasionally, but the reality is (for the majority) it is all about gaining momentum, building your digital footprint and networking.
-
-
Hi Simon - nice looking site
I suppose that the first question should be "ranking for what?". A quick skip through the site doesn't suggest any particular target area for the site, so what is it that you want to rank for?
At the moment it looks like you best hope is long tail phrases the product level: ie targeting "purple jegging" "dalmation print onsie"* etc.
If that is the aim I'd focus on adding product descriptions (which if well written will help with conversion as well) and generally building authority to the site through link building. I'd imagine that the huge number of fashion bloggers out there who enjoy a freebie would be very useful i that sort of link building.
Higher up the foodchain of keywords I think you need to look at your category pages quite a bit more if you want them to attract traffic. Likewise there doesn't seem to be much in place that looks at head terms yet.
Ignore rankings for a moment, I'd also be looking at the more important metrics of traffic and ultimately sales. I'd imagine those products would play very well socially. I'd be looking at how best to get them shared/pinned/whatevered as well.
*Not a phrase I ever thought I would type.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does blocking foreign country IP traffic to site, hurt my SEO / US Google rankings?
I have a website is is only of interest to US visitors. 99% (at least) of Adsense income is from the US. But I'm getting constant attempts by hackers to login to my admin account. I have countermeasures fo combat that and am initiating others. But here's my question: I am considering not allowing any non US, or at least any non-North American, traffic to the site via a Wordpress plugin that does this. I know it will not affect my business negatively, directly. However, are there any ramifications of the Google bots of these blocked countries not being able to access my site? Does it affect the rankings of my site in the US Google searches. At the very least I could block China, Russia and some eastern European countries.
Intermediate & Advanced SEO | | bizzer0 -
When removing a product page from an ecommerce site?
What is the best practice for removing a product page from an Ecommerce site? If a 301 is not available and the page is already crawled by the search engine A. block it out in the robot.txt B. let it 404
Intermediate & Advanced SEO | | Bryan_Loconto0 -
Can someone please help me understand my sites recent loss of rankings?
My site has been top 3 for 'speed dating' on Google.co.uk since about 2003 and it went to below top 50 for a lot of it's main keywords shortly after 27 Oct 2012. I did a re-submission request and was told there was 'no manual spam action'. I have a Page Authority of 53, a regular blog http://bit.ly/oKyi88, a KLOUT of 40, user reviews and quality content. I did discover that another URL I using was set to a 302 instead of a 301 for some reason. I don't necessarily think this was an issue as Google should know which is the trusted URL and therefore which content to list. I removed this redirect completely about 3 weeks ago, but I've seen no improvement. I'm looking at improving various things, but I'm still not sure why I've been hit and wonder if I'm missing something obvious? Any suggestions greatly appreciated.
Intermediate & Advanced SEO | | benners0 -
Site rankings dropped from ~15 to 500+ but Google says we were not penalized
2 months ago my site was ranking about 15 for my main KWs in the UK (my main market). On July 28 we dropped suddenly to ~500 or not in the top 500 at all in the UK for the 3 main keywords. However, these same terms are still ranking in other markets and we are doing okay in the UK for other terms targeted to the same pages. I cleaned up my links/content and sent a reconsideration request to Google. I then looked closer at my links and realized Google may be counting my affiliate links as if they were mine, so thought maybe that was the problem. I sent Google another reconsideration request and they wrote back the letter pasted below Any ideas about what happened or how I can get my rankings back? This definitely doesn't seem like it was just a simple algorithm change. There were no major changes done to our site, and we are still ranking in other markets. Dear site owner or webmaster
Intermediate & Advanced SEO | | theLotter
We received a request from a site owner to reconsider your site for compliance with Google's Webmaster Guidelines.
We reviewed your site and found no manual actions by the webspam team that might affect your site's ranking in Google. There's no need to file a reconsideration request for your site, because any ranking issues you may be experiencing are not related to a manual action taken by the webspam team.
Of course, there may be other issues with your site that affect your site's ranking. Google's computers determine the order of our search results using a series of formulas known as algorithms. We make hundreds of changes to our search algorithms each year, and we employ more than 200 different signals when ranking pages. As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can happen as we make updates to present the best results to our users.
If you've experienced a change in ranking which you suspect may be more than a simple algorithm change, there are other things you may want to investigate as possible causes, such as a major change to your site's content, content management system, or server architecture. For example, a site may not rank well if your server stops serving pages to Googlebot, or if you've changed the URLs for a large portion of your site's pages. This article has a list of other potential reasons your site may not be doing well in search.
If you're still unable to resolve your issue, please see our Webmaster Help Forum for support.
Sincerely,
Google Search Quality Team0 -
Network Of Sites...
Hi Guys, Just wondering if anyone can help me out... We have recently been hit by the Google penguin update and I'm currently working though all the bad / spammy backlinks that previous SEO companies have built for us. I have come across 1 particular domain www.justgoodcars.com they seem to have a lot of different domain names: <colgroup><col width="390"></colgroup>
Intermediate & Advanced SEO | | ScottBaxterWW
| http://www.justpulsarcars.com/nissan-pulsar-warranties/1/United_Kingdom/all.html |
| http://www.justpumacars.com/ford-puma-warranties/1/United_Kingdom/all.html |
| http://www.justpuntocars.com/dutch-site/fiat-punto-warranties/1/United_Kingdom/all.html?selectcountry1=United_Kingdom |
| http://www.justpuntocars.com/fiat-punto-warranties/1/United_Kingdom/all.html?selectcountry1=United_Kingdom | Now all of theses domains names have exactly the same IP Address?? Above is just a few I would say there are 100s of them. Do you think this could have an affect on us? Thanks, Scott0 -
2 sites or one sites: 2 locations
Hello, I have a dog training client who is offering services in 2 separate locations. We're looking to be first in the non-local search results and also rank well in google places. Would it be better to go for 2 separate sites or one site and try to rank for 2 different locations with one site? There's both local and standard search results when we type in our keywords. Thanks!
Intermediate & Advanced SEO | | BobGW0 -
How do you prevent the mobile site becoming a duplicate of the full browser site?
We have a larger site with 100k+ pages, we need to create a mobile site which gets indexed in the mobile engines but I am afraid that google bot will consider these pages duplicates of the normal site pages. I know I can block it on the robots.txt but I still need it to be indexed for mobile search engines and I think google has a mobile crawler as well. Feel free to give me any other tips that I should follow while trying to optimize the mobile version. Any help would be appreciated 🙂
Intermediate & Advanced SEO | | pulseseo0 -
Our site has been up almost 2 months and no rankings yet?
Our site is www.AkinsSeptic.com. We spent a lot of time on the site and have not received any rankings yet. Can you advise as to what we can do to get this site ranked at all. I know it needs a lot of SEO work and some links, however, it should rank mildly due to the low competition of keywords we are using. Thanks in advance.
Intermediate & Advanced SEO | | Tormz0