What to do when writing unique product descriptions is impractical?
-
Hi Guys,
Obviously in an ideal world all product descriptions would be high quality and unique. But do you ever have a client who you know they'll be totally impractical for?
For example, one of my clients is a niche book store with 10,000s of products. There are only two members of staff. They currently C+P the blurb. I would love to recommend that they write unique copy for all their books, but considering the books have a low retail value and a fairly short shelf life, I doubt that unique descriptions would be worth the ROI.
My initial thoughts are:
- Identify the high priority books/best sellers and write new product descriptions for them
- Encourage more customers to leave on-page product reviews
Can anyone recommend any better solutions?
-
Thanks Miriam, they're a bit reluctant to hire a copywriter because of the relatively short shelf life of many of the books. I think it's a matter of prioritising and working through as many high priority descriptions as possible. Thanks for the advice!
-
Hi Alice,
I think you are on the right track, identifying top selling books for which it will be a priority to write unique copy. The key here will be setting up a manageable task list. Whether the owners can handle writing 5 new descriptions a week or 25, figure out what the golden number is that they can achieve without feeling overwhelmed. Progress on a project like this typically has to be modestly paced, because the inventory is so large. Can they, perhaps, hire a copywriter to help them with some, if not all, of the work?
-
Thanks Jakub! Two really great ideas
-
This two are good. I would try to find bloggers (followerwonk) writing about books, and ask them to leave a review about their favorite book at this store. It should be simple to get a nice scale.
Next step can be organize contest for best book review. Books as awards, and best reviews you can use as deafult to that product.
If some new ideas will come to my mind, i'll let you know!
btw: this is good topic for brainstorm.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Old DMOZ description showing up in SERP meta description.
I have a client whose home page meta description on the SERPs is not matching the description n the meta data. The SERP description is from an old DMOZ description. Any idea about the best way to update this?
On-Page Optimization | | bdcseo0 -
My target keyword is "moringa powder" but my product title is "moringa ultimate original powder". Is this a problem?
The focus keyword is "moringa powder". The product title and default H1 tag is "moringa ultimate original powder". The url also has "moringa ultimate original powder". Yoast is saying the keyword does not appear in the url or any subheadings. So should I change the product title and url to Original Ultimate moringa powder or is having them separated ok? https://greenvirginproducts.com/product/moringa/150-gram-moringa-ultimate-original-powder/ Thanks
On-Page Optimization | | Jeremy-Marion0 -
Why does Google not show my Meta Descriptions Sometimes ?
Hi Friends We have Meta Descriptions on our Pages but when certain keywords are typed into google search , different meta descriptions are created , for example when searching for "fancy dress" we see our meta description which is correct - Shop with Party Domain for all your Fancy Dress. 1000s of Fancy Dress Ideas at CHEAP Prices. Halloween Fancy Dress. Next Day Delivery and Same Day ... However when searching for "fancy dress costumes" the same page is ranked but the meta description is Fancy Dress. Female Pirate Fancy Dress Costume. £ 13.80. Female Pirate Fancy ... SKU: G11034. Pirate Captain Fancy Dress Costume. £ 12.22. RRP: £ 15.02 ... Thanks Adam
On-Page Optimization | | AMG1000 -
How many words for product description
Hi, I've read articles on the MOZ blog, which stress the point for unique product descriptions. I think this was even mentioned in one White Board Friday. Now I am in the process of writing them. How many words should they have at least in your opinion? Best, Robin
On-Page Optimization | | soralsokal0 -
How often should ecommerce category and product descriptions be rewritten?
We are a 15 year old ecommerce company. Most of our category descriptions are about 3 years old. Our product descriptions are 5-8 years old. While our category pages still rank well in Google our product pages have dropped significantly over time. How often should product page descriptions be rewritten so they do not become stale to Google? We have about 1,000 products on the site. If we rewrite them we are thinking about 250 words each. Thanks.
On-Page Optimization | | SLINC0 -
Meta Description?
Hello! Does anyone know why when Im seeing my page in the serps its not displaying the meta description I have sepcified using my CMS but rather google is pulling a line from the last paragraph I have on the page? Thanks guys!!
On-Page Optimization | | TP_Marketing0 -
Excessive Internal Linking...But it's a product page. What to do?
A few of our companies sites' product pages have the warning about excessive internal links. But these pages are product pages (for example). Should we be worried about this warning? Are there ways to avoid it? Or is it just the nature of the beast...? Thanks in advance!
On-Page Optimization | | DevonIntl0 -
How to Define Best Structure of Title Tag and Meta Description?
I want to define best structure of Title Tag and Meta Description for my eCommerce website. There are too many categories over there and many be increase in near future. There are 7K+ products live on website so, it's quite hard to develop Title Tag and Meta Description for all product pages. That's why I have set automatic Title Tag and Meta Description creation with help of developers. I want to do similar stuff for my category pages. Can anyone suggest me structure of Title Tag and Meta Description which suppose to help me in well over Google's organic result. I have define structure as follow. Title Tag: Category Name: FREE Shipping & Discount Category Name | Vista Stores Meta Description: Category Name with FREE shipping, 100% price guarantee, Buy and save 20% to 40% on attractive, modern and discount Category Name. Meta Keywords: Category Name I also want to give real time example with specific URL. (http://www.vistastores.com/69_21/outdoor/patio-umbrellas.html) Category Name = Patio Umbrellas so with help of above structure Title Tag and Meta Description will be as follow. Title Tag: Patio Umbrellas: FREE Shipping & Discount Patio Umbrellas | Vista Stores Meta Description: Patio Umbrellas with FREE shipping, 100% price guarantee, Buy and save 20% to 40% on attractive, modern and discount Patio Umbrellas. Meta Keywords: Patio Umbrellas So, Does it matter for good performance? If any inputs in same direction so I am eager to read it.
On-Page Optimization | | CommercePundit0