What is the best way to internally link via images?

[Hakkasan]

What is the best way to internally link via images?

I have a website about shoes with all different brands. Let's say I'm trying to rank for "ABC sandals", and on the ABC page I have a "related brands" section with 4 logos of related sandal brands, linking to their respective page. Currently the alt text of the logos is "XYZ Logo" with the link title text "XYZ." Would it be beneficial to have change either the image alt text, or the link title text, or both to "XYZ sandals"?

[Hakkasan]

thanks all!

[NakulGoyal]

XYZ Sandals is definitely better. You might also want to consider doing something even more descriptive and doing XYZ Sandals for Women ABC Leather Shoes for Men XYZ Evening Shoes There are ton's of brand searches followed by type/category of shoes.

[coremediadesign]

It certainly is better to have it as 'XYZ sandals' rather than 'XYZ' or 'XYZ Logo'.

Depending on how much control over code you have, you could replace the alt and title attribute with the name of the product.

Additionally, what you could also do - I'm not saying it's necessary, but might be quite useful - is to remove the image and put it as a background of the a tag. You can then put your keyword in between the opening and closing a tag. This way you don't have to be worry about the alt attribute, only title and the keyword inside of the link i.e.:

style="

[background:

url(/path/to/image.jpg") no-repeat center center;

display:block;

">

XYZ sandals](/product "XYZ sandals")

You could obviously do all that styling in the css file and only provide path to the image for each product as an inline style attribute.

[Francisco_Meza]

That's a tough one. I don't know if search engines will get confused with alt=XYZ" on your ACB page. I would optimize the product page itself and forget about the 4 logos if they are dynamically driven (not static).