How do I get the best from our Blog and build quality links and drive traffic to our site?

[Towelsrus]

We have recently setup a Wordpress focused blog (blog.towelsrus.co.uk) which is very much work in progress.

Because of financial constraints we had to host this on a separate sub domain.

I need to get to grips with blogs is new to me (only been doing SEO this for 3 months now) and have have read may posts on the forums here that this is one of the best ways to build links and engage the audience.

How do I go about getting people to read my blog, and should I use this to pull in traffic on keywords we cannot through the main site or should i use this to re-enforce and build traction on those keywords we are trying to rank for on the main site?

[Towelsrus]

Hi Oleg

Sorry I did not respond sooner. I missed your reply!

Those site are really useful. We are going to get some nice articles written up that we can post to out blog and link a plenty back through to our main site so I will see how that goes.

Social media is something we are yet to touch and know how important is to get on with it. It will come once we have some more of the main site optimised and ranking better than it currently is.

[OlegKorneitchouk]

Yeah, that's a tough subject but you'll just need to get more creative.

I would go after a more general niche: Hygiene & Health.

For content ideas, pop in "towel" to:

https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&__o=te&ideaRequestType=KEYWORD_IDEAS

http://ubersuggest.org/

http://www.soovle.com/

[Towelsrus]

Hi Oleg

Thanks you for your response, a great help.

The difficulty i have is finding places where i can guest post relevant content to help this. Towels aren't something that are discussed a great deal from what i have found online.

What would you do?

[OlegKorneitchouk]

How do I go about getting people to read my blog

Write great content, make it easy to share, be active on social networks, find out where your customers hang out online and join them (e.g. become active in related forums, write guest blog posts for other related blogs, target customers via PPC on facebook and adwords)

should I use this to pull in traffic on keywords we cannot through the main site or should i use this to re-enforce and build traction on those keywords we are trying to rank for on the main site?

Both. Writing content will drive more traffic to your site from search engines. In addition, you should link to relevant pages on your website which would drive more traffic, sales and link juice to your main site as well. Your main site should target the high traffic, high converting keywords while your blog should try and capture all the relevant long tail keywords and funnel visitors to the money pages.