How do I get the best from our Blog and build quality links and drive traffic to our site?
-
We have recently setup a Wordpress focused blog (blog.towelsrus.co.uk) which is very much work in progress.
Because of financial constraints we had to host this on a separate sub domain.
I need to get to grips with blogs is new to me (only been doing SEO this for 3 months now) and have have read may posts on the forums here that this is one of the best ways to build links and engage the audience.
How do I go about getting people to read my blog, and should I use this to pull in traffic on keywords we cannot through the main site or should i use this to re-enforce and build traction on those keywords we are trying to rank for on the main site?
-
Hi Oleg
Sorry I did not respond sooner. I missed your reply!
Those site are really useful. We are going to get some nice articles written up that we can post to out blog and link a plenty back through to our main site so I will see how that goes.
Social media is something we are yet to touch and know how important is to get on with it. It will come once we have some more of the main site optimised and ranking better than it currently is.
-
Yeah, that's a tough subject but you'll just need to get more creative.
I would go after a more general niche: Hygiene & Health.
For content ideas, pop in "towel" to:
-
Hi Oleg
Thanks you for your response, a great help.
The difficulty i have is finding places where i can guest post relevant content to help this. Towels aren't something that are discussed a great deal from what i have found online.
What would you do?
-
How do I go about getting people to read my blog
Write great content, make it easy to share, be active on social networks, find out where your customers hang out online and join them (e.g. become active in related forums, write guest blog posts for other related blogs, target customers via PPC on facebook and adwords)
should I use this to pull in traffic on keywords we cannot through the main site or should i use this to re-enforce and build traction on those keywords we are trying to rank for on the main site?
Both. Writing content will drive more traffic to your site from search engines. In addition, you should link to relevant pages on your website which would drive more traffic, sales and link juice to your main site as well. Your main site should target the high traffic, high converting keywords while your blog should try and capture all the relevant long tail keywords and funnel visitors to the money pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I change a URL on a site that has only a few back links?
I have a site that wants to change their URL, It's a very basic site with hardly any backlinks. http://www.cproofingandexteriors.com/ The only change they want to make is taking out the 'and'.. so it would be cproofingexteriors.com they already own the domain. What should I do?? Thanks
Intermediate & Advanced SEO | | MissThumann0 -
Own Domains shown as Spam Links in Open Site Explorer
Hi ! I have 7 Domains that I bought that point to the same webspace as my main domain. In Open Site Explorer they are showed as spam links. So to solve the issue I redirected the links to an empty subdirectory on the same server which is different from the directory the main domain is linking to. But nevertheless the domains are still showing up as spam. Why might that be? What can I do to get rid of these domains? In fact I only need the main domain. Cheers, Marc
Intermediate & Advanced SEO | | RWW0 -
Where is the best place to put a sitemap for a site with local content?
I have a simple site that has cities as subdirectories (so URL is root/cityname). All of my content is localized for the city. My "root" page simply links to other cities. I very specifically want to rank for "topic" pages for each city and I'm trying to figure out where to put the sitemap so Google crawls everything most efficiently. I'm debating the following options, which one is better? Put the sitemap on the footer of "root" and link to all popular pages across cities. The advantage here is obviously that the links are one less click away from root. Put the sitemap on the footer of "city root" (e.g. root/cityname) and include all topics for that city. This is how Yelp does it. The advantage here is that the content is "localized" but the disadvantage is it's further away from the root. Put the sitemap on the footer of "city root" and include all topics across all cities. That way wherever Google comes into the site they'll be close to all topics I want to rank for. Thoughts? Thanks!
Intermediate & Advanced SEO | | jcgoodrich0 -
Using both dofollow & nofollow links within the same blog site (but different post).
Hi all, I have been actively pursuing bloggers for my site in order to build page rank. My website sells women undergarments that are more on the exotic end. I noticed a large amount of prospective bloggers demand product samples. As already confirm, bloggers that are given "free" samples should use a rel=no follow attribute in their links. Unfortunately this does not build my page rank or transfer links juice. My question is this: is it advisable for them to also blog additional posts and include dofollow links? The idea is for the blogger to use a nofollow when posting about the sample and a regular link for a secondary post at a later time. What are you thoughts concerning this matter?
Intermediate & Advanced SEO | | 90miLLA0 -
Best Practice for setting up expert author contributing to Multiple Sites?
If a single author contributes to multiple sites, should each site have its own author page (tying to the same single gg+ account)? Ex. One author > one gg+ account > multiple author pages (one per site) Or, should all sites publishing his content link to a single author page/bio on a single, main site? Ex. One author > one gg+ account > a single author page on one site (all other sites link to this author page) In this event, where would the 'contributor to' link point for the additional sites he is contributing to, the homepage? Thanks!
Intermediate & Advanced SEO | | seagreen0 -
Link Building And Anchor Text Placement
Hi everyone, I can't seem to find a concrete answer on how anchor text is going, so I'm hoping you all can shed some light on it. We were asked to do a few guest blog posts, and I wanted to figure out what's the most effective way to use the backlinks. Granted, I know user experience is most important, but since we have control over the topic, I can tailor it so that won't be a problem. Other than user experience, how should I approach it? Things I'm considering: 1. Should I use branded text or keyword text? Kemp & Ruge Law Group vs car accident attorney? I've seen some reports of exact match anchor text causing some penalties, but I'm thinking that's for like thousands of links. We barely have any. 2. Should we point the links to our homepage to help our domain authority or to the page with the keyword phrase we want to rank higher? Thanks, Ruben
Intermediate & Advanced SEO | | KempRugeLawGroup0 -
Should I link my similar sites together?
Hi I currently have two sites within exactly the same market. I've just purchased a third website from someone. Should I link these sites together? (i.e. in the page header should I cross link them or point two of them to the third?) If I do this will it harm them if they are on the same C-Class IP blocks? Is using private domains and different hosting companies considered dodgey in any way? Basically I'm a big wimp and don't want to do anything potentially that might potentially hurt my rankings;)
Intermediate & Advanced SEO | | Blendfish0 -
Best way to get the keyword ranking at the top
I am working on site for around six months now.
Intermediate & Advanced SEO | | ray2810
I have done social bookmarking submission, directory submission, blog comments, forum submissions etc. Is there anything else i can do to make the rank go higher. nothing is working correctly.0