How do I get the best from our Blog and build quality links and drive traffic to our site?
-
We have recently setup a Wordpress focused blog (blog.towelsrus.co.uk) which is very much work in progress.
Because of financial constraints we had to host this on a separate sub domain.
I need to get to grips with blogs is new to me (only been doing SEO this for 3 months now) and have have read may posts on the forums here that this is one of the best ways to build links and engage the audience.
How do I go about getting people to read my blog, and should I use this to pull in traffic on keywords we cannot through the main site or should i use this to re-enforce and build traction on those keywords we are trying to rank for on the main site?
-
Hi Oleg
Sorry I did not respond sooner. I missed your reply!
Those site are really useful. We are going to get some nice articles written up that we can post to out blog and link a plenty back through to our main site so I will see how that goes.
Social media is something we are yet to touch and know how important is to get on with it. It will come once we have some more of the main site optimised and ranking better than it currently is.
-
Yeah, that's a tough subject but you'll just need to get more creative.
I would go after a more general niche: Hygiene & Health.
For content ideas, pop in "towel" to:
-
Hi Oleg
Thanks you for your response, a great help.
The difficulty i have is finding places where i can guest post relevant content to help this. Towels aren't something that are discussed a great deal from what i have found online.
What would you do?
-
How do I go about getting people to read my blog
Write great content, make it easy to share, be active on social networks, find out where your customers hang out online and join them (e.g. become active in related forums, write guest blog posts for other related blogs, target customers via PPC on facebook and adwords)
should I use this to pull in traffic on keywords we cannot through the main site or should i use this to re-enforce and build traction on those keywords we are trying to rank for on the main site?
Both. Writing content will drive more traffic to your site from search engines. In addition, you should link to relevant pages on your website which would drive more traffic, sales and link juice to your main site as well. Your main site should target the high traffic, high converting keywords while your blog should try and capture all the relevant long tail keywords and funnel visitors to the money pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why site linking domain and backlink are differing.
My site https://www.planmymoment.com and Mobile version site https://www.planmymoment.com/?amp Why my desktop and mobile version site linking domain and backlink are differing.
Intermediate & Advanced SEO | | moz12pro0 -
Reverse image search tools for link building?
Hi Guys, Looking for reverse image search tools for link building. I want to dump 1000s of images into the tool, so it can find their usage across the web. I have tried picmatch.ca but their support is not great and Tinyeye. Are there any recommended reverse image search tools recommended here on Moz? Cheers.
Intermediate & Advanced SEO | | robincar0l0 -
Taxonomy question - best approach for site structure
Hi all, I'm working on a dentist's website and want some advice on the best way to lay out the navigation. I would like to know which structure will help the site work naturally. I feel the second example would be better as it would focus the 'power' around the type of treatment and get that to rank better. .com/assessment/whitening
Intermediate & Advanced SEO | | Bee159
.com/assessment/straightening
.com/treatment/whitening
.com/treatment/straightening or .com/whitening/assessment
.com/straightening/assessment
.com/whitening/treatment
.com/straightening/treatment Please advise, thanks.0 -
Nofollow Outbound Links on Listings from Travel Sites?
We oversee a variety of regional, county, and town level tourism websites, each with hundreds (or even thousands) of places/businesses represented with individual pages. Each page contains a link back to the place's main web presence if available. My fear is that a large portion of these linked to sites are low quality, and may even be spammy. With our budgets there is no way to sort through them and assign nofollows as needed. There are also a number of broken links that we try to stay on top of but at times some slip through due to the sheer number of pages. I am thinking about adding a nofollow to these outbound links across the board. This would not be all outbound links on the website, just the website links on the listing pages. I would love to know peoples thoughts on this.
Intermediate & Advanced SEO | | Your_Workshop0 -
Do you get links from new websites?
There's a new industry specific website that looks decent. It's clean and nothing spammy. However, it's so new it's DA is under 10. Is it worth pursuing a link from a site like this? On one hand, there's nothing spammy and it is industry specific. On the other...it's just DA is so terrible (worse than any of our other links), I don't want it to hurt us. Any thoughts? Ruben
Intermediate & Advanced SEO | | KempRugeLawGroup1 -
Would be the network site map page considered link spam
In the course of the last 18 months my sites have lost from 50 to 70 percent of traffic. Never have used any tricks, just simple white-hat SEO. Anyway, I am now trying to fix things that hadn't been a problem before all those Google updates, but apparently now are. Would appreciate any help.. I used to have a network site map page on everyone of my sites (about 30 sites). It basically would be a page called 'our network' and it'll show a list of links to all of my other sites. These pages were indexed, had decent PR and didn't seem to cause any problem. Here's an example of one of them:
Intermediate & Advanced SEO | | romanbond
http://www.psoriasisguide.ca/psoriasis_scg.html In the light of Panda and Penguin and all these 'bad links' I decided to get rid of most of them. My traffic didn't recover at all, it actually went further down. Not sure if there is any connection to what I'd done. So, the question is: In your opinion/experience, do you think such network sitemap pages could be causing penalties for link spam?0 -
Is Link Building Pretty Much Irrelevant Now?
When I ask this, I am not under the illusion that links do nothing. I am more curious if from an SEO strategy perspective is executing a link building campaign a really unwise use of time and resources? Currently my company literally has every single one of our SEO clients ranked on page 1 rank 1 for their most high value keyword and in the top 5 results for another 5 to 10 high value keywords. we have almost done no link building for these clients. I mean we have established a handful of really good links, but thats it. I look at some competitors link profiles and they have hundreds yet our clients sites are outranking them. I am almost at the point of not implementing link building initiatives. I mean we will still establish high quality links as they naturally present themselves, but as far as investing time and resources building links i am leaning towards not even doing that anymore or atleast for a while to see what the effect will be. We seem to find better results when we spend our time building great additional pages and following all web best practices. Just curious as to what other think? Thanks SEOmoz Community!
Intermediate & Advanced SEO | | WebbyNabler0 -
Best internal linking structure?
We are considering implementing a site-wide contextual linking structure. Does anyone have some good guidelines / blog posts on this topic? Our site is quite (over 1 million pages), so the contextual linking would be automated, but we need to define a set of rules. Basically, if we have a great page on 'healthy recipes,' should we make every instance of the word 'healthy recipes' link back to that page, or should we limit it to a certain number of pages?
Intermediate & Advanced SEO | | nicole.healthline0