Not using H1's with keywords to simulate natural non SEO'd content?
-
There has been a lot of talk lately about making a website seem like it is not SEO'd to avoid over optimization penalties with the recent Google Algorithmic updates.
Has anyone come across the practice of not using Headings (H1's, H2's etc..) properly to simulate that the current webpage isn't over optimized?
I've come across a site that used to use multiple keywords within their headings & now they are using none. In fact they are marking their company name & logo as an H1 and non keyworded H2's such as our work or Contact.
Is anyone holding back on their old SEO tactics to not seem over optimized to Google?
Thanks!
-
Thanks!
-
In that case, I've seen a few people try it with no notable diffrence. Pre-Penguin there were a few cases here were removing several instances of a keyword in the body seemed to dramaticaly improve rankings, but thats more removing keyword stuffing then optimising your page to apear unoptimised.
Right now, if your keyword can be there and it reads naturally, then I don't see much reason for it not to be there. In contrast, if you whole page is about blue widgets ad the heading /doesn't/ include blue widgets, you'll be confusing people. People also link using the heading/title occassionaly, so you should pull off a few genuinely natural links with that heading.
At least as far as penguin goes, it seems much more link anchor oriented right now.
-
Yes thanks. My question wasn't to stop using them at all. My question was if people were not using them with keywords anymore to simulate a webpage not being overly optimized.
-
Considering having h1 as the pages main heading and using h2-h6 for sub headings is proper html (or multiple h1s and sections in html5), I'd never stop doing it in hopes of getting an SEO advantage that may or may not lost with algo updates.
Most sites at the very least have a h1 as their main heading, theres nothing over-optimised about it unless you then keyword stuff it or something like that.
Basicaly, using a h1 for your main heading isn't an SEO tatic, it's what it's actually for.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do keywords within a dropdown menu add any SEO value?
I haven't seen this written about in some time. Has anyone had any experience dabbling in this?
On-Page Optimization | | gregvellante0 -
404's Wordpress products
Hi Guy's, On a Wordpress website we have a SEO Ultimate plugin running. Every day i get lot's of 404 errors of products that doesn't exist anymore (but are indexed, site: .... ). In the beginning we had lot's of testproduct that are not coming back in the shop. So i was wondering if there is a way to automaticly redirect product when there are out of stock, or not comming back anymore... So my 404's can be fixed. Thanks!
On-Page Optimization | | Happy-SEO1 -
Keyword density or No. of Time keyword used
Now, I know that there is no set figure to be used here, whichever metric you are using and it will depend on the article and what is natural. However, lets suppose for a minute that we are taking a keyword in isolation, and I have a 2000 word article using the keyword 17 times and rank no. 3 in Google SERPS. The no. 1 slot uses the keyword 8 times but only has a 800 word article and only a B grade on the onpage ranker. Of course, there are off page factors as well, but just wondering what your thoughts are on whether you look at density or total keyword usage. It is easy to just write without think about keyword density or usage, but occasionally you end up using the keyword about 50 times, and it is then I have to actually think about it. Other articles I barely use the keyword because the article just writes itself and it works out fine, but these are generally shorter. With longer articles on my best converting pages, I can't help but think about it more and it ends up a little hit and miss.
On-Page Optimization | | TheWebMastercom1 -
How to peroperly use h1 , h2 and h3 tag on your website.
Is it better to have different h1 for each page or have the same h1 across the site. I am using h1 fin wordpress for beside that I have 4 more h1 in the same page how to properly use h2 and h3 can we have muliple h2 on a page. what would be an ideal hx tag order be ? h1
On-Page Optimization | | conversiontactics
h2
h2- h3 h3 If anyone can provide some answers Many thanks0 -
Will "internal 301s" have any effect on page rank or the way in which an SE see's our site interlinking?
We've been forced (for scalability) to completely restructure our website in terms of setting out a hierarchy. For example - the old structure : country / city / city area Where we had about 3500 nicely interlinked pages for relevant things like taxis, hotels, apartments etc in that city : We needed to change the structure to be : country / region / area / city / cityarea So as patr of the change we put in place lots of 301s for the permanent movement of pages to the new structure and then we tried to actually change the physical on-page links too. Unfortunately we have left a good 600 or 700 links that point to the old pages, but are picked up by the 301 redirect on page, so we're slowly going through them to ensure the links go to the new location directly (not via the 301). So my question is (sorry for long waffle) : Whilst it must surely be "best practice" for all on-page links to go directly to the 'right' page, are we harming our own interlinking and even 'page rank' by being tardy in working through them manually? Thanks for any help anyone can give.
On-Page Optimization | | TinkyWinky0 -
My company's product is referred to by two different names (SVN and Subversion). When cleaning up our Title tags, is it OK to use either name to keep the title tags around 70 characters?
I am cleaning up title tags that are too long or not correct. In our title tag we reference our product (a version of OSS source code). This product is often referred to as both SVN or Subversion. When writing Title tags is it OK to use one or the other depending on the length of the Title Tag? For instance: Contact Us | Free SVN & Git Hosting | Bug & Issue tracking | CloudForge vs **About CloudForge | Free Subversion & Git Hosting | Bug Tracking ** | |
On-Page Optimization | | CollabNet0 -
Appropriate SEO strategies for a website's own SERPs?
Hello all, What are good on-page SEO practices for the search result pages on our own sites? For instance, what page titles do you use? Do you include page numbers? Meta-descriptions? Headers? Keyword utilization? This is a consideration for us as we link to some popular search results on our sites. Thanks!
On-Page Optimization | | DanSerpico0 -
Excessive Internal Linking...But it's a product page. What to do?
A few of our companies sites' product pages have the warning about excessive internal links. But these pages are product pages (for example). Should we be worried about this warning? Are there ways to avoid it? Or is it just the nature of the beast...? Thanks in advance!
On-Page Optimization | | DevonIntl0