Questions about Press Releases
-
Are sites such as Marketwire, PRWeb, PRnewswire, BusinessWire, e-Releases and PitchEngine good for editorial back links?
Also, if I have a press release on PRWeb, for example, can I have the EXACT same one on Martketwire, etc or do I need to worry about duplicate content?
-
Thanks Rob. @Tutugirl, see Rob's answer. He answered the timing piece very well... "IF they were really press releases, how would they be timed? "
-
yeah about 80% of the links are followed but be careful you should use it for domain authority more than keyword targeting cause it can make your link profile suck quick .
-
Nakul,
Rocking good answer.
-
Many use these sites and my experience with their sales staffs is that they can say SEO more times in a minute than anyone I have ever met. Yes, they can have some impact on backlinks, but the vast majority of that impact flows to them.
The biggest problem with these as I see it is that the vast majority of "press releases" are actually flagrant BS ads for a company, etc. So, if you are going to do them, write real press releases and do not let their people interfere. For example, if you are a dentist and there is a new teeth whitener that guards against cavities do not put out a press release about it and how you use it. (Every other dentist will do the same). Dentist Jones announces XYX teeth whitener, blah blah blah... This is the most common PR they all put out. It is of little or no value.
Also, they all ask for $$ up front, which I don't like and then want to control how often you put out a press release which just struck me as odd. IF they were really press releases, how would they be timed?
That is my two cents.
-
Thanks Nakul. I had a good reason to submit one. Is there a good rule of thumb on how often to do this?
-
OK good to know. So how does that work in terms of backlinks to my site? Does Google like sites like PR Web because I noticed they links pointed to sites in the articles are FOLLOW links.
-
If you have a reason to have a press release, definitely do it. Think about it from a user's perspective. If they see your press release in Google News, would they read it and if they do, is that something they'd call a news ?
As for the distribution, yes, all/most sites have "some" SEO value. But the way I think about a PR is...distribute it with the intent of it getting picked up by offline media potentially and other news outlets..not just for the backlink.
Also, I would not recommend doing too many press releases just for a backlink.
-
Well prweb posts the same article to about 200 news sites exactly the same... so duplicate content is there no matter what but its still worth it for the links google understands that news gets distributed.
Prweb probably has something against posting the same article with another service though so i would suggest writing another pr release on the same topic just different.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Standardising of Company Name Across The Web Question
Good Morning All There are two variations of our company name on the website. Sometimes the name is listed as "name and name" and sometimes listed as "name & name" The domain is obviously www.nameandname.co.uk I believe I am correct in saying that we would be wise to go through and standardise, using one form or the other? Secondly, my main question is would we be wise to use "name and name" as the default, as the word "and" and not the symbol "&" is in the domain itself? Many Thanks
Branding | | ruislip180 -
Is a press release a bad idea?
We've never sent out a press release before using one of the services, and thought it might finally be time. Then I saw that Google seems to be calling services like PR Newswire out. "Links with optimized anchor text in articles or press releases distributed on other sites." https://support.google.com/webmasters/answer/66356?hl=en So, is it worth it to spend a few hundred bucks to distribute a press release, or am I better off just publishing it on my blog for my blog writing service and promoting it all the regular ways?
Branding | | scodtt0 -
Moving to new domain - Social and Branding Questions?
Hi, We are moving to a new domain because our rankings drastically dropped and we want to "start over". For example - If my company is called Joes Computers and the domain was JoesComputers.com and the new domain which will hold our e-commerce website will be completely different for example - BestComputers.com - which do I brand? Which do I put as suffix in all titles?
Branding | | BeytzNet
COOL TITLE FOR PRODUCTS | Best Computers
or
COOL TITLE FOR PRODUCTS | Joes Computers Which name do I take for social profiles? Company or Domain?
(We currently have for the company since it was the same). Please note that our company name is already a little bit known... and therefore inside the website it will be labeled in Logos etc. We would also state "Best Computers by Joes Computers" (as if it is a sub brand or daughter company). Thanks,0 -
Google Places Zoom level question
One of my clients (a dealership) has 2 google places listings. One for their actual dealership and one for their parts and service dept (they are separate buildings 5-10 mins away from each other). When you search for their name "Westchester Toyota" both in web and maps the only result is for the parts and service building. Both listings are active and verified (and both are in good standings). The weirder part is that if you take that same search in maps "Westchester Toyota" zoom out a few levels and search again Boom both listings appear... Not only that but the main stores listing is places as listing A. I'm wondering if anyone has ever had this issue and has a solution? I believe on the initial search Google is deeming the parts and service listing as the dominant listing (which is why it zooms in so far) but then Google throws me for a loop making the real listing the "A" when you zoom out. Note: The main listing is closer to Westchester, NY. Any insight is appreciated!
Branding | | Haystak0 -
High authority brand expanding product line, domain question
Hi MOZers, I've been given a handy little domain puzzle to deal with and would love insight from the community. Here's the situation: We're retailers of one specific, big, nationally known product. Let's pretend it's the Snuggee (IT'S NOT). People search for it and buy it from our site, or from Amazon or other retailers that we distribute it to. We're about to expand to carry a bunch of related, but different products - so from a one-product brand to 5 or 6 different items, relating to different keyword searches. Imagine Snuggee people want to start selling a whole bunch of products that solve the same needs of warming the front of your body and making you look silly. The owners want to change the main domain from [specific product] to [name similar to specific product, but is more general]. What concerns me is how to handle the fame of the branded product in terms of domain names. Current domain, based on that product, has a ton of links and a decent age. Owners are thinking to redirect everything to fresh new unestablished domain. While I know 301s will pass most link value, it will also be a home page that will be about a bunch of products - not just that main known one. In fact, we're considering making a URL for each product as landing page, of which old famous product would be one of 5 or 6 pages. Two main options we're considering right now: Keep old domain as a doorway page featuring just old product, with same look and feel, and from which any links would point to the new domain. Try to keep this as ranking for top result for this search, which should be easy. Unify everything under new domain, with old product being featured on a separate page / subdirectory. Hope that new home page still can rank pretty well for our old product, even though it will be talking about other products now as well. What we'd stand to lose would be the SERP for old products featuring too many big box retailers that sell our stuff and take a chunk out of our margins. The goal is to help us become known for many things, while still being always the best search result for what we're already known for. Which of those two options seem best, or is there another I'm missing altogether? Thank you!
Branding | | advancedSemiotics0 -
Reposting media releases
Hey Mozers - We recently distributed a media release and it has been picked up by 20+ news outlets and counting. My question: Should I publish this media release on my news/blog page? Or is it better to just bask in the incoming links? What are the benefits and drawback to each? Thanks in advance!
Branding | | LoganYard0 -
Do non-spammy authoritative press release sites exist?
Hi there, To help get news out about our business and increase brand awareness, I am considering doing the occasional press release. However doing research on new SEO client backlinks there seem to be a lot of poor quality, spammy press release sites. So I would appreciate some opinions on decent sites please. Obviously we wouldn't be 'article marketing' so only new unique posts would be put out there and not in duplicates either - so one press release to one site etc. Also just curious as to whether this still works for SEO? But this is a secondary concern, because the activity would be for brand awareness - so avoiding rubbish sites will save us time, effort and potential damage. Thanks in advance!
Branding | | Nobody15609869897230 -
Press Release Suggestion
Hi Guys, I'm looking to for a good press room that would suits this website http://www.eap-csf.eu the information provided in the press releases will be mainly associated with Eastern Europe and getting important democratic information about civil society topics in the EU and it's member stats. I am thinking of using http://www.prlog.org/ does anyone have any other suggestions that may suit? Thanks in advance.
Branding | | Socialdude0