Implementation of Rich Text Snippets on a e-commerce site
-
Hey Guys
I'm working on the implementation of Rich Text Snippets , I have basically 3 types of page
-
Product Page
-
Category Page
-
Homepage
On the product page I'm going to implement the product scheme which seem relatively straight forward , I'm struggling a bit understand what can be implement on the homepage & category page if anything
For the Homepage I was planning to use the organisation scheme
http://schema.org/Organization
using the object thing
my question is can you use the image tag to try and get google to display our brand logo ? just like the author & recipe etc..
we sell branded goods so on each ideally for branded page we provide brand description and brand logo
http://brokenscene.com/uk/brands/famous-stars-and-straps.html
can you use any snippets or is it best to focus on just the products ?
Ben
-
-
I am struggling with all of this myself. One thing I actually did right was implement the image tag to display our brand logo for the home page and category page. Yes this works. Take a look at our home page or one of our Category pages in the testing tool:
http://www.celebratecommunion.com/prefilled-communion-cups.html
Of course, Google isn't doing anything with this information yet, so it (our logo) doesn't yet appear in SERPs.
Unfortunately, it's pulling the brand logo instead of the product thumbnail image on our product pages. If you figure out how to achieve that, let me know!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using Bold text for keywords
Hello I am updating an old e-commerce website of mine and many keywords are in bold - shall I remove the bold tag or keep them there? This is for SEO.
On-Page Optimization | | xdunningx0 -
Alt text / internal linking
Hi everyone A question about best practice when linking from pictures on our homepage - hirespace.com We have an option of using divs with background images (nicer in terms of design) but it means that we can't use anchor text or alt text to show Google what these internal links are about. The other option is to use images which do not allow us as much flexibility in terms of CSS but would allow us to use alt text. There is also an opinion that we should have separate text links at the bottom of the homepage to get the anchor page in. What is best practice in this situation - is alt text worth sacrificing some CSS flexibility for? How important is anchor/alt text for internal linking? Thanks guys.
On-Page Optimization | | HireSpace0 -
Locating broken links on site?
Hey guys, I'm using Screaming Frog to help locate some broken links on a client's site and I've managed to pick up two. However, I can't seem to find whereabouts they're located on the site in order to fix them! Is there a way I can do this? Cheers!
On-Page Optimization | | Webrevolve0 -
Should I put on a black hat and abuse Rich Snippet ?
What do people think about abusing rich snippets? I have a competitor who has started using the author tag on product pages. I guess this will be giving them an unfair advantage in the SERP. I had considered doing the same but was a bit worried about getting banned in the future. Should we go down the same path and is it likely that Google will eventually hit us with a ban?
On-Page Optimization | | DavidLenehan0 -
Moving a site from .cfm to Wordpress - How to keep the authority?
Hi guys, My client has a site built with Cold Fusion (web pages end in .cfm) and we're moving them over to Wordpress (for many reasons), keeping the same menu structure and navigation. Their previous SEO company was pretty awful, however, they did manage to establish some decent authority/backlinks for the website and its 20 or so pages. My questions: I assume I'll want to do 301 redirects for each page, possibly by editing the .htaccess file? Any advice on this? Anything else I need to consider in this move? Thanks!
On-Page Optimization | | alpen0 -
Okay to have text in javascript?
There are so many conflicting opinions out there, one of which I recently read indicated that if you are putting your keywords in javascript, the new google update would have an issue with this. If you want to keep a page clean looking and have visitors click to read more text, is the opinion here that this is okay or an issue? The main purpose of adding text in javascript would be to have enough content on the page without making it look cluttered. Webmaster tools says that when you have hidden text in javascript, the same content should be placed in a no script tag? Thanks.
On-Page Optimization | | cakelady0 -
On-Site Optimization and Repeat Customers
Hello, One of my clients has repeat customers. All of his surface level categories are optimized. None of his 2nd or 3rd level categories are optimized at all. Is there any harm in optimizing these 2nd or 3rd level categories. Is there any way it could cause a problem with repeat customers? I didn't think so but I want to make sure. Thanks!
On-Page Optimization | | BobGW0 -
Why would my E-commerce conversion rate have dropped by half?
I run a website selling used books. Our e-commerce conversion rate is on average around 1.40%. Over the last four days this has dropped to just 0.25%! Any ideas why? We haven't made any changes, apart from uploading a new pricing strategy - obviously you'd look at this first but the price of our whole inventory has gone DOWN by £5000 and our average product price has decreased from £3.43 to £3.09! Everything else has stayed almost exactly the same, hits have decreased slightly, so has referral traffic.
On-Page Optimization | | Benj250