Do i direct traffic to all social platforms or not?
-
Hi ...I have a brand that is very strong socially..specifically facebook and twitter and this is where we have directed all strategy and traffic. We recently wanted to establish a presence on google+ and have done so. My feeling at this point is to maintain a presence on google+ but only direct social traffic to facebook and twitter from the brands website....so we can keep the focus here aswell as the stronger community. I have noticed other brands doing something similar.....is this a good strategy or should we be directing traffic to all the platforms from the site?...bottomline should we be linking to all our social platforms from the brands website or keep it linked to the stronger platforms and just maintain a presence on the others?
thank you
-
Hi! I would definitely link to Google+ from your website. It just has so many benefits for SEO, that having that connection won't hurt. It doesn't need to be super prominent if the majority of your community is on FB and Twitter. But I don't think it will hurt anything by having it there. Plus, you may find that you actually do have a community on G+.
I also agree with bjgomer13 that everyone you ask will probably say something different.
-
thanks for that...i agree with you 100%.... the brand does not rely on a geographic location and is more global.....glad to hear you have a similar strategy except for when "places" comes into play...appreciate your insight
-
You could ask 5 people this question and get 5 different answers. My strategy for most of the brands that I manage is exactly what yours is with one exception: we are now linking to our Google+ pages but not prominently.
The only exception is clients who are trying to rank locally (google maps) because now that reviews on Google Places must be done with a Google+ account, and reviews are critical to ranking locally in the maps, it's necessary and logical to send users to our Google+ Places with the hope they leave a review.
In fact, there's considerably more value in a Google+ review for my Local SEO clients than say a Facebook Like or a Retweet.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are Social Links on Home Page Good for SEO
Hi, I have removed the Facebook, twitter, LinkedIn and G+ links from the top of our home page so as to try and stop users leaving the page. Is this bad for SEO? Thanks
Social Media | | Studio330 -
Does a 301 retain social actions
I just changed the domains on one of my largest and oldest sites for branding reasons. I have the 301 set to keep the page structures and all. My question is will the "likes" and shares and etc be kept via the 301 or will they have to be reacquired?
Social Media | | Atomicx0 -
Crawling of Social data
Just a quick inquisitive question. Websites like Facebook and Twitter arent public, they obviously allow a page title and snippet of account info in search results. So how are is social metrics gathered as regards to Tweets or Shares or Likes etc. in crawling data gathering? Would this give some insite how best to share social media too?
Social Media | | xtopher660 -
What is the top 3 things I can do with Social to help SEO, starting today!
Need some help focusing social hours to impcat brand, but also make a SEO impact.
Social Media | | jdcline0 -
How can you bulk search by email for social networks?
Hello Everyone! We're trying to launch a Social Media campaign for our website and in order to reach more people and follow/invite them to our social profiles we thought of finding them by their email addresses (i read a post somewhere - maybe seomoz, maybe not can't remember). Can anyone suggest a tool or best way of researching ~20.000 email addresses to find out / filter what social networks have this email registered? Much appreciated! Alex
Social Media | | pwpaneuro0 -
Driving traffic to a forum
I am building a forum and its a general forum, what are the best practices to gain users/members. I dont expect to rank for every category in the SERP's. Doe's anyone here have any experience in gaining traffic/members to a forum?
Social Media | | SEODinosaur0 -
Open Site Exporer Social Media Data Accuracy. Anyone notice this?
On my homepage http://www.shipoverseas.com, I have 142 FB Likes, 9 Tweets, 3 +1s. In OSE it shows, FB Likes 86, Tweets 4, and 3 +1s. Does anyone know why there is a discrepancy? I am using AddThis.
Social Media | | Francisco_Meza0 -
Social Media valuable for organic rankings?
Is there a link between ranking higher in organic search rankings and having a good social media presence. I think there is, the more likes and followers you have the better. The real question is how to you utilise it, do you regulary share content, put keywords in the share info for the ones you want to rank, how best can you utilise social media to help in organic search? I suspect social noise is used towards some kind of overall quality score in the search engines.
Social Media | | pauledwards1