E-commerce Customer Reviews/Ratings Solutions?
-
Hi all,
Was wondering if based on your experience you could recommend E-commerce customer reviews/ratings solutions? Or if you prefer to use in-house built solutions.
I currently have proposals from bazaarvoice, Shopzilla and Reevoo.
Cheers
-
Unless you can find a 3rd party provider who allows you to "white-label" their rating/reviews to your subdomain, there is not much value having it. The review/rating system should work semi-automatic to block any type of spam and you should own the data (i.e. be able to export it).
Unless you can run this on a subdomain, there is zero SEO value for you though....
-
No problem.
I believe FeeFo moderate the feedback. We have had a good result when responding to any negative feedback.
-
Thanks Craig, I'll give them a call.
Just one last question; who moderates the comments and reviews? You do or they do?
Cheers
-
Hi Carols,
I know that for us that is work in progress but can happen. We are using there base system without any direct integration to our site (cost more than anything at the present time)
If you speak with them I am pretty confident they would be able to achieve exactly what you are after.
-
Hi Craig - Ideally I would like the reviews to be hosted only on my site so that I can benefit from the fresh/unique content.
If you look for the content left by reviewers on your site, you'll see that Google has indexed it on the FeeFo website https://www.google.co.uk/search?q=This+was+a+present%2C+but+of+course+I+had+to+try+it+on+myself...+Nice+quality%2C+so+much+so+that+I+did+briefly+consider+holding+on+to+it.+I+will+be+tempted+to+order+again+for+my+son.+There's+nothing+like+a+luxurious%2C+thick+new+dressing+gown+to+make+you+consider+your+own+worn%2C+threadbare+one%2C&oq=This+was+a+present%2C+but+of+course+I+had+to+try+it+on+myself...+Nice+quality%2C+so+much+so+that+I+did+briefly+consider+holding+on+to+it.+I+will+be+tempted+to+order+again+for+my+son.+There's+nothing+like+a+luxurious%2C+thick+new+dressing+gown+to+make+you+consider+your+own+worn%2C+threadbare+one%2C&sugexp=chrome,mod=0&sourceid=chrome&ie=UTF-8
-
I have used both Trustpilot, not that hot and now we are using FeeFo which seems to be working well. We have feedback at both service and product level, take a look on www.towelsrus.co.uk.
There technical team are working on a nice solution so as to allow both SEO benefits from reviews and also as we do currently receive back links from there site on reviews, so a double whammy.
There tech team are really helpful and very responsive so a good all round reviews solution.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Server-Side A/B Testing - Okay for SEO?
Hey Moz Community! I've been digging into the differences between server-side testing and client-side testing and had a generic question. Is it safe to run server-side A/B testing? For example, if I want to Split Test the home page of a site and show 50% of my traffic one home page, and show 50% of my traffic a completely different (read: new template, new content, new CTAs, etc) home page, are there any implications to SEO and organic search? I've spent about five hour researching and from what I can find A/B testing is acceptable as long as you don't show Googlebot different content or run A/B tests on Googlebot. Matt Cutts, head of Webspam at Google, has stated that A/B testing does not impact search rankings. "A/B or split testing or other forms of testing web sites is okay by Google as long as you don't test GoogleBot or don't treat GoogleBot differently." The biggest concerns for SEO cloaking, so from my understanding, for server-side testing, you'd need to do user-agent based redirection so that Googlebot (or any search bot) gets the normal version of the home page. The bots shouldn't be part of the test. Technically that is cloaking, but intention-wise, we're not trying to be sneaky. I've also read through this article about experimentation from Google developers here. Am I missing anything here or is there a definitive answer? If we serve a “B” as a different site for user testing, just exclude google bot by user-agent and we’re good? THANKS!
Conversion Rate Optimization | | andrewmeyer0 -
Increase conversion rate to buy
I am trying to understand why my women fashion site has a very low conversion, basically zero apart from some occasional sales (last one a few months ago) There is a lack of organic traffic the to shop subdomain, but what worries me is that (email/social media) campaigns to existing clients who happily buy repeatedly from our brick and mortar store do not generate results, despite using promotion codes etc. Before investing heavily in PPC campaigns etc, I'd like to improve conversion. Any advice on what can be improved ? PD: link can be found in my profile.
Conversion Rate Optimization | | J-S0 -
What is the Average Pogo Rate?
I've created a custom Google Segment which you can find here. Segment Settings: Organic Traffic Sessions with 1 visit. Sessions with less than 15 seconds time on site. To calculate Pogo rate then I looked at Pogo vs. Total organic and got the percentage of Pogo sessions. I tested a group of 20 sites and got 53% on average with a high of 87% and a low of 33%. What do you get? Any interesting insights?
Conversion Rate Optimization | | eyeflow0 -
Please Settle a Bounce Rate Debate
Here's the Question: If a person clicks a PPC ad and hits the landing page, and the landing page has a form to fill out embedded in it without having to click, does that count as a bounce if the person leaves the page immediately after filling out and submitting the form or does the submission negate the bounce tally? Hope this makes sense and thanks in advance.
Conversion Rate Optimization | | jesse-landry0 -
What is the best way to reduce bounce rate from Pinterest Traffic?
Hi, Our bounce rate is very high on incoming traffic from Pinterest. What can we do to redirect the traffic to more than single product page and/or convert them to sign up for newsletter, etc? Anyone know if there is an average bounce rate from Pinterest traffic? Thanks.
Conversion Rate Optimization | | stats440 -
Bounce Rates Impact on SEO?
What impact does bounce rate have on a websites rankings? What is an ideal bounce rate percentage to shoot for? What is the best way to reduce bounce rate on a site?
Conversion Rate Optimization | | bronxpad0 -
Conversion Rate Optimization (CRO): Best Approach/Plan Documentation
Hey Mozzers - First off, I am well aware of what CRO is, its benefits, and why it is essential for any inbound or performance marketing campaigns. However i am a total newbie at the actual planning and implementation of CRO, so any advice/feedback on the questions below are much appreciated! When planning a CRO experiment/test what is the best way to document it? Should i develop the full plan ahead of time laying out each element? If so, what elements should i include in this plan? What are the KPIs i should report on? What tools should i use for reporting (i was thinking a blend of Google and Clicktale)? Any lessons learned through out your campaigns? Thank you all so much for your input! Regards - Kyle
Conversion Rate Optimization | | kchandler0 -
Can fun, slightly unprofessional text be good for conversion rates?
I operate on a freemium model. The three plans are currently called "Free", "Gold" and "Platinum". Besides being incredibly square and boring, these titles are also meaningless. I'm doing a slight redesign of my site, and the new (unreleased) site has a very fun, playful feel. I'm also trying to make everything more streamlined and obvious. I'm considering renaming the three plans "Boring Amateur", "Kick-Ass Amateur" and "Bona Fide Professional" on the registration page and simply "Boring", "Kick-Ass" and "Professional" elsewhere. There are lots of places on the site where I have to refer to "amateurs" vs "professionals" - these tags would make that easier to explain. Easier = more sales. What do you think about using unprofessional text like this? Is it too risky, possibly offending too many people and losing sales? Or is it a good eye-catcher? I know the best answer is "test it." But this is one of those changes that I don't want to have to put my users through too many times. Thanks for any thoughts!
Conversion Rate Optimization | | PatrickGriffith0