E-commerce Customer Reviews/Ratings Solutions?
-
Hi all,
Was wondering if based on your experience you could recommend E-commerce customer reviews/ratings solutions? Or if you prefer to use in-house built solutions.
I currently have proposals from bazaarvoice, Shopzilla and Reevoo.
Cheers
-
Unless you can find a 3rd party provider who allows you to "white-label" their rating/reviews to your subdomain, there is not much value having it. The review/rating system should work semi-automatic to block any type of spam and you should own the data (i.e. be able to export it).
Unless you can run this on a subdomain, there is zero SEO value for you though....
-
No problem.
I believe FeeFo moderate the feedback. We have had a good result when responding to any negative feedback.
-
Thanks Craig, I'll give them a call.
Just one last question; who moderates the comments and reviews? You do or they do?
Cheers
-
Hi Carols,
I know that for us that is work in progress but can happen. We are using there base system without any direct integration to our site (cost more than anything at the present time)
If you speak with them I am pretty confident they would be able to achieve exactly what you are after.
-
Hi Craig - Ideally I would like the reviews to be hosted only on my site so that I can benefit from the fresh/unique content.
If you look for the content left by reviewers on your site, you'll see that Google has indexed it on the FeeFo website https://www.google.co.uk/search?q=This+was+a+present%2C+but+of+course+I+had+to+try+it+on+myself...+Nice+quality%2C+so+much+so+that+I+did+briefly+consider+holding+on+to+it.+I+will+be+tempted+to+order+again+for+my+son.+There's+nothing+like+a+luxurious%2C+thick+new+dressing+gown+to+make+you+consider+your+own+worn%2C+threadbare+one%2C&oq=This+was+a+present%2C+but+of+course+I+had+to+try+it+on+myself...+Nice+quality%2C+so+much+so+that+I+did+briefly+consider+holding+on+to+it.+I+will+be+tempted+to+order+again+for+my+son.+There's+nothing+like+a+luxurious%2C+thick+new+dressing+gown+to+make+you+consider+your+own+worn%2C+threadbare+one%2C&sugexp=chrome,mod=0&sourceid=chrome&ie=UTF-8
-
I have used both Trustpilot, not that hot and now we are using FeeFo which seems to be working well. We have feedback at both service and product level, take a look on www.towelsrus.co.uk.
There technical team are working on a nice solution so as to allow both SEO benefits from reviews and also as we do currently receive back links from there site on reviews, so a double whammy.
There tech team are really helpful and very responsive so a good all round reviews solution.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do the clickable images on pages are bad that they will increase bounce rate and distract users?
Hi Moz community, I'm trying to get some helpful answers on this. We are planning to employ clickable images on our website pages which opens in new tab if users click on them. This is to make sure that they can see the large screenshots of our product. I wonder will this increase the bounce rate and drop the rankings. Please share your experience and guidance on this. Thanks
Conversion Rate Optimization | | vtmoz0 -
Conversion Rate boost - Website Feedback
We are a relatively young company with an Okay conversion rate of around 2% across several different sales channels. I am mentioning this because our website with the same type of products has a very low conversion rate of under 1%. I know this is a deep topic, involving different analytic metrics, but would like to ask MOZ community members if there's anything obvious that needs improvement on this website www.cherrywalls.com that would help to increase conversions. I will be happy to answer any additional questions or to clarify things! Thank you for your time! Any suggestions and/or critique are greatly appreciated!
Conversion Rate Optimization | | CherryW1 -
Google Merchant/ Googlebase Images at top of SERPS
Hi We are based in the UK and the new merchant rules have recently been applied here. We offer free shipping but now most of our click throughs come from the images at the top of the SERPS that simply give an image and a price. The prices do not include shipping and there's no indication to the user that shipping is included. Hence our conversion rate from PPC is way down. Is there any way to counter this or do we just need to go back to charging for shipping? Thanks!
Conversion Rate Optimization | | Jonnygeeuk0 -
Does anyone have a form solution which would allow for specific website visitor information (keywords, path, etc...from Google Analytics), to be passed to a form submitted by that user which could be passed to a Zoho CRM lead record?
Looking for form analytics which offers: security, CSS integration, capture of Google Analytics data, integration with Zoho CRM.
Conversion Rate Optimization | | greenefficient0 -
Why has my bounce rate gone in to orbit since moving the same content to a new site?!
I moved our site to a wordpress theme over the christmas break. All content is pretty much the same word for word, and I think the new site looks much, much better than the old one. Why then, has our overall bounce rate gone from 7-8%, up to 74%? Bounce rates for some KW focused internal pages have gone from 2-3% to similar 70+% in some cases. Just to confuse things further, I have also changed the name and branding for the site to differentiate us from a competitor and stop the confusion we've experienced at times. But, I can't see how the new logo would cause and extra 65% of visitors to leave straight off! I really don't want to go back to the old name and don't think that's the answer anyhow, but I may have to test it out of sheer desperation. There's only a static holding page for the old site now as a reference point for people searching the old name (not many). So I've attached a screenshot of how it looked below. Also at http://imgur.com/aM5o9. The new site is at flatroofs.co.uk. I have just noticed that by placing the previous 'more information' links a secondary menu in the left widget area rather than on the page, they are less noticeable especially if you scroll down to the bottom of a page, where the only links are in the footer? Again though, if 75% of people are put off this easily something else must be at play! Any advice/suggestions would be greatly appreciated. Thanks in advance, Danny. aM5o9.png?1
Conversion Rate Optimization | | Biota0 -
Any providers offering a/b testing using JS callbacks?
Hi all, I am looking to test the impact of buy button wording on conversion rate. The website in question has a few thousand products on non-dynamic URLs. The common a/b testing products on the market restrict tests to a single URL, or you have to enter all the URLs being tested which isn't practical. Ideal Solution What I'd really like to do is: use the provider's web app to configure an experiment with a name and a description of the variations; use some JS code to run the experiment with a callback to carry out the variation. This would allow me to easily put this code on the product details page template. I've written example code below for how this would look. When the experiment is run, the provider's framework would a) tell my code what variation to run, and b) handle the measuring of conversion rate. Questions Are there any providers which work like this? Is there an alternative solution on the market? If there isn't someone already doing this, would it be useful to anyone else? Joel // Loads the provider's framework. // Setting the experiment to run when doc is ready.
Conversion Rate Optimization | | switchplane
// Assumes jQuery environment.0 -
Conversion Rate - site feedback
Hi We gave a website a bit of a facelift last nov with the aim of increasing its position within Search Engines and getting it to begin making sales. The site: www.funkyfootstools.com is now moving in the right direction for its keyphrases, footstools and ottomans although it still needs some work. The issue I have is that from the visitors that come to the site, the stats prove they have a look around, they are just not purchasing - I am not sure if this is because of the layout, ie. usability or if there is something else. Any ideas & feedback would be greatly appreciated. Thanks Carl
Conversion Rate Optimization | | keane-1145170 -
How accurate is the Geo-Targeting of Google and Bing/Yahoo PPC ads?
I have a client who serves a local market and who has had trouble in the past with people out of her service area clicking on ads. She asked how accurate the geo-targeting option is. I know it's not possible to be completely accurate resolving the location of IP addresses, but was wondering if there are any recent statistics out there regarding how accurate or inaccurate geo-targeting is. I did some quick searches but did not see any current numbers. Many Thanks!
Conversion Rate Optimization | | JKuly0