Any providers offering a/b testing using JS callbacks?
-
Hi all,
I am looking to test the impact of buy button wording on conversion rate. The website in question has a few thousand products on non-dynamic URLs.
The common a/b testing products on the market restrict tests to a single URL, or you have to enter all the URLs being tested which isn't practical.
Ideal Solution
What I'd really like to do is:
-
use the provider's web app to configure an experiment with a name and a description of the variations;
-
use some JS code to run the experiment with a callback to carry out the variation.
This would allow me to easily put this code on the product details page template.
I've written example code below for how this would look. When the experiment is run, the provider's framework would a) tell my code what variation to run, and b) handle the measuring of conversion rate.
Questions
-
Are there any providers which work like this?
-
Is there an alternative solution on the market?
-
If there isn't someone already doing this, would it be useful to anyone else?
Joel
// Loads the provider's framework.
// Setting the experiment to run when doc is ready.
// Assumes jQuery environment. -
-
Hi John,
Thanks for that - I've checked them out.
You can test multiple pages using a Javascript condition. Here's the link for reference:
http://support.optimizely.com/customer/portal/articles/463869-how-can-i-run-an-experiment-on-a-group-of-pages-not-easily-captured-by-a-url-match-
And it looks like you can use Javascript in the variation editor:
http://support.optimizely.com/customer/portal/articles/452856-what-does-%22edit-code%22-do-
Joel
-
The A/B testing provider I prefer is Optimizely. You can do this all within their interface. Their support is fantastic so if you have issues they can help you resolve them quickly, even if it's just help on how to set up a particular test.
They also have a 30-day trial and you can test out their editor on the spot without installing anything to see how it works, just by entering your URL on their home page.
-
Sweet glad it worked out.
-
Looks like it will do the job nicely. Here's the relevant links for anyone with a similar question:
http://visualwebsiteoptimizer.com/knowledge/how-to-create-an-ab-or-multivariate-test/
http://visualwebsiteoptimizer.com/knowledge/how-do-i-run-a-test-on-multiple-pages/
Joel
-
Hi Donnie,
Thanks for the recommend - I have signed up for their trial but at first glance it still suffers from the fact that you have to specify a ton of URLs.
I'll look into it more and report back.
Joel
-
Pretty sure http://visualwebsiteoptimizer.com lets you do all that and they will give you a 30 day trial.. Try it out : )
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are the best practices for server-side A/B testing?
When performing a full-site server-side A/B test, what best practices should you follow to ensure that you're: not cloaking or at least not being shady only showing Google (and other search engines) the version you want them to see (i.e. not the test pages) Thanks in advance!
Conversion Rate Optimization | | vsem0 -
Customer journey / customer drop off
Hi All, I would like to understand how visitors navigate through my site and find out where the main drop out areas are (i.e. what pages / sections of the site do users leave on). I will then be segmenting by mobile, tablet, new visitor, returning etc. to see how the various subsets of users behave. To do this I generally do the following: Identify main sections of the (ecomm) site: homepage, category pages, product pages, cart, checkout 1, checkout 2, checkout x, payment confirmation. For each section above I either use a segment to isolate that section of the site, either by regex or a simple page selector and apply to the Audience >> Overview report and record the resulting session count. OR I filter the Behaviour >> Site Content >> All Pages report to isolate the various site sections and record unique pageviews. I then plot these figures horizontally under a heading for each section of the site representing a flow between the pages of the site with a calculation showing the difference between each section of the site which represents user drop off. Hope that makes sense. What I am interested to know is, do you have any better suggestions to the process laid about above. Do you see any issues with this process?
Conversion Rate Optimization | | datarat1 -
I've got one good offer (I think) from one site that i want to advertise my site and i have few questions
Hi guys, I've got one good offer (I think) from one site that i want to advertise my site and i have few
Conversion Rate Optimization | | WayneRooney
questions. How can i test the results of the ads ?
Do i check all the datas only trough Google analytics ?
Can i check the CPM or the CPC with Google analytics ? Any tips or recommended tools will be more then welcome. Thanks guys0 -
Using my Adwords budget
Hi, I have a huge budget for adwords but I only seem to be using about 1/10 of it daily. How to I go about using more budget but also keeping my conversion costs and % around the same? And should each campaign have its own set of unique keywords? Should these keywords never appear in more than 1 campaign? Any tips on maximising budget and increasing conversions would be great. Thanks
Conversion Rate Optimization | | YNWA1 -
How to use a large budget
Hi All, This is more of an open discussion to gather some advice / strategy tips for a large spending client - so looking for some experts tips here. Potentially, there is a large client on the horizon, with a budget for 'SEO' starting at the 15k PM region. My question is- in what way would you personally begin to utilise this budget in absolute benefit of the client. What would you propose strategy-wise to begin with, what else would you incorporate along the line? How would you generate results not just from SEO, but from additional channels? PS - They have a separate budget for PPC. An open discussion and plenty of ideas would be fantastic.
Conversion Rate Optimization | | Webrevolve0 -
Call extension only showing with some keywords/ads?
I've enabled Call Extensions with Call Forwarding on my Adwords Campaign (found out Location Extension must be enabled, so enabled that, but left out phone number in location settings). I thought these extensions should work on a campaign level. However, I can only see the google voice call forwarding extension on some of my keywords/ads. What's up?
Conversion Rate Optimization | | Mozzin0 -
How can I improve my Adsense CTR / CPC?
Here's one page where my Ads' setup can be seen: http://www.gameseducativos.com/guarda-do-zoologico/quebra-cabecas
Conversion Rate Optimization | | rpedri0 -
When is it good to use target="_blank"
Hi! Just wondering about user experience and when to use target="_blank" in links on the website. Let's take homepage, for example. Is it better to have social media icons (for Facebook page or Twitter or Google+ page) open in a new window on homepage? When is it appropriate to use target="_blank" and when using it is too much for a user to handle? Am I right to say that target="_blank" should be used when you don't want that link to get on the way of what visitor is doing? What's best for conversion? If you have some resources on the subject - feel free to share them. Thanks! I appreciate all responses!
Conversion Rate Optimization | | MaxMinzer0