Any providers offering a/b testing using JS callbacks?
-
Hi all,
I am looking to test the impact of buy button wording on conversion rate. The website in question has a few thousand products on non-dynamic URLs.
The common a/b testing products on the market restrict tests to a single URL, or you have to enter all the URLs being tested which isn't practical.
Ideal Solution
What I'd really like to do is:
-
use the provider's web app to configure an experiment with a name and a description of the variations;
-
use some JS code to run the experiment with a callback to carry out the variation.
This would allow me to easily put this code on the product details page template.
I've written example code below for how this would look. When the experiment is run, the provider's framework would a) tell my code what variation to run, and b) handle the measuring of conversion rate.
Questions
-
Are there any providers which work like this?
-
Is there an alternative solution on the market?
-
If there isn't someone already doing this, would it be useful to anyone else?
Joel
// Loads the provider's framework.
// Setting the experiment to run when doc is ready.
// Assumes jQuery environment. -
-
Hi John,
Thanks for that - I've checked them out.
You can test multiple pages using a Javascript condition. Here's the link for reference:
http://support.optimizely.com/customer/portal/articles/463869-how-can-i-run-an-experiment-on-a-group-of-pages-not-easily-captured-by-a-url-match-
And it looks like you can use Javascript in the variation editor:
http://support.optimizely.com/customer/portal/articles/452856-what-does-%22edit-code%22-do-
Joel
-
The A/B testing provider I prefer is Optimizely. You can do this all within their interface. Their support is fantastic so if you have issues they can help you resolve them quickly, even if it's just help on how to set up a particular test.
They also have a 30-day trial and you can test out their editor on the spot without installing anything to see how it works, just by entering your URL on their home page.
-
Sweet glad it worked out.
-
Looks like it will do the job nicely. Here's the relevant links for anyone with a similar question:
http://visualwebsiteoptimizer.com/knowledge/how-to-create-an-ab-or-multivariate-test/
http://visualwebsiteoptimizer.com/knowledge/how-do-i-run-a-test-on-multiple-pages/
Joel
-
Hi Donnie,
Thanks for the recommend - I have signed up for their trial but at first glance it still suffers from the fact that you have to specify a ton of URLs.
I'll look into it more and report back.
Joel
-
Pretty sure http://visualwebsiteoptimizer.com lets you do all that and they will give you a 30 day trial.. Try it out : )
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Better use Google Analytics? This is for Conversion Rate Optimization purposes
Hi Moz-ers, I've had much help from the Moz community and hoping you can help me out on this one too. I would like to track everyone who visits our town listing pages. We operate much like ratings and reviews websites like tripadvisor and booking.com. What is the best way to track visitors coming to our listings pages only (for example tripadvisor shows top 10 hotels in London.) I would like Google Analytics on London and all other towns including Birmingham, Southampton ect... Is it possible to set up Google analytics to track this? These are our highest volume pages so having an idea of the traffic behaviour is crucial for SEO and Conversion Rate Optimization. As usual, looking forward to the advice we receive! Thanks,
Conversion Rate Optimization | | Eric_S
Eric0 -
Why Google Analytics is still showing data for edited/old "Goals"?
For example, I edited "Goal #1" (goal type=event) with new values/event conditions last Nov. 20, 2014. Why Google Analytics is showing numbers from Nov 1-19 for Goal #1? Does Google Analytics show old data?TIA!
Conversion Rate Optimization | | zpm20140 -
Use "Brand Name" or things like "Free Shipping" in Ecommerce Product Title Tags?
Given the current industry best practices and changes to Google algorithms, should I be using "Product name...Brand Name" or something like "Product Name...Free Shipping (or similar)" in my ecommerce title tags? Thanks!
Conversion Rate Optimization | | jeffbstratton0 -
Is "http://whereisthefold.com/" a good tool?
I came across this tool: http://whereisthefold.com/ I would like to add this to my bag of tricks but want to see if anyone has actually taken the time to verify that this tool presents an accurate representation of where things are placed on different screen sizes? I would appreciate any input. Ron
Conversion Rate Optimization | | Ron_McCabe0 -
Can using the Google Keywords tool and/or SEOmoz cause problems for my company's IP address?
I just started with a company a few weeks back, working on-site doing SEO work. I've been using SEOmoz as well as Google Adwords' Keywords tool. I just got a message from one of our reps saying that people at the office (and this is a huge office) have reported tons of CAPTCHAs being thrown up frequently. I told them I had been running searches with Google Keywords tool and SEOmoz, but would that really cause that much of a problem? Is there anything I can do in order to fix this, some keyword finders that won't get me in trouble, etc.?
Conversion Rate Optimization | | SmokewagonKen0 -
A/B Testing. What do you use?
About to do some A/B testing (conversion improvement) for multiple clients. There are so many solutions out there. Does anyone have any suggestions. A/B testing will be done for both SEO & PPC Campaigns.
Conversion Rate Optimization | | waqid0 -
Which A/B test software do you prefer? Howcome?
I am about to start some research on software for experimental design on websites. So I'd really like to know which A/B test software do you prefer? Howcome?
Conversion Rate Optimization | | ThomasHgenhaven1 -
How accurate is the Geo-Targeting of Google and Bing/Yahoo PPC ads?
I have a client who serves a local market and who has had trouble in the past with people out of her service area clicking on ads. She asked how accurate the geo-targeting option is. I know it's not possible to be completely accurate resolving the location of IP addresses, but was wondering if there are any recent statistics out there regarding how accurate or inaccurate geo-targeting is. I did some quick searches but did not see any current numbers. Many Thanks!
Conversion Rate Optimization | | JKuly0