Optimising /product/ pages for our 15,000 product ecommerce store.
-
Hi guys!
We're constantly working on evolving our /product/ pages on the site, however some times it's pretty easy to get lost in your own mess. Especially when the sites consists of 15,000+ products. So it's pretty painful to handcraft every single page.
So I thought I'd jump in here to see if anyone had any suggestions for stuff we're missing, and or should improve?
These are product pages:
- http://www.warcom.com.au/products/9954_draytek-vigor-120-single-port-adsl-122-modem
- http://www.warcom.com.au/products/49884_warcom-deluxe-double-lcd-monitor-stand---free-shipping
There is a few issues we're aware of already..
Negatives:
- To many links in the left menus.
- To many links in the footer.
Positives:
- We recently included rich snippets..
- We're always testing out colors and styles.
- We're always testing meta data.
Any and all suggestions will be greatly appreciated.
Thanks!
Paul. -
Hi Andrea,
We went through the process of using optimisely for a little while, but we didn't really think it was worth while in the end.
People don't just buy based on colors, or wording changes, so making such minute changes and seeing +/- a few percentages, doesn't accurately tell us a lot ..
So we put a lot more emphasis on just choosing the current color trends, title trends, image trends, etc.
Paul.
-
Hi Paul,
We recently optimized a store with 1000 products. Here are some tricks
- Use Product Schemas http://schema.org/Product
- Use concatenation formulas to add more descriptive words to each product. For example =concatenate(cell with generic concept ketword, " ", Product name)
Your site looks very optimized and nice. I noticed you added images for the tables instead of creating them with HTML so that the content can be picked up by Google. THis may be something to improve. Also instead of having a long page you might want to throw your information on tabs. Google reads them as lists and it makes the page look prettier. Here is an example
-
Hello Paul,
I agree with you, there are too many links everywhere and it is a bit confusing.
I would review the left menu and make it a bit slimmer to improve usability. Also the links in the footer (Product range) don't really do anything. I think most customer go through the left menu or search box so I would definitely get rid of them and put the other links with the information at the bottom. Have a look on Analytics/ In-page analytics if those links receive any clicks, if not just take them off.
Also, the information that people might want to know should be closer to the product, so the customers can quickly scan the page and see if that is what they want instead of going through the whole page and look for it.
-
We had the same issue! There was a lot of desire to optimize everything, which, of course, is nearly impossible for that many pages and content that can be so similar. So we shifted our strategy to focus on the right pages, knowing that as pages got much more niche Google would still index them for very specific terms. With our focus on harder/broader terms, we were able to craft what we wanted for more competitive terms and also, like you, spend time focusing on things like rich snippets.
Are you doing any A/B testing, is that how you're changing out colors and such? That's been really interesting for us, same with changing the call to action wording.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will Landing Page Design with Large Areas of White Background Enjoy a Higher Conversion Rate?
My designer has created a landing page with a dark background. Text is white and other colors. Does a dark background impact the conversion rate? Is it better to have a white background? I am concerned that a dark background may distract visitors. The landing page is: http://www.nyc-officespace-leader.com/MidtownLawOfficeSublet3300SFBelowMarket We plan on using this landing page for LinkedIn advertising. Thanks!!
Conversion Rate Optimization | | Kingalan10 -
BEST WEBSITE/SEO/DIGITAL MARKETING AGENCY FOR A GROWING MULTI-SITE MEDICAL PRACTICE [Edited by moderators]
[This content has been removed by moderators as off-topic. The Q&A Forum should not be used for job posting or recommending SEO companies and, as commenters have pointed out, we have a specific resource for this information]
Conversion Rate Optimization | | KetamineTreatmentCenters0 -
Channel grouping path / assisted conversion benchmarks by industry
Hi Mozzers, I'm trying to find benchmark channel grouping paths to conversion, or assisted conversion trends, by industry... is anybody aware of any benchmark data out there? Thanks!
Conversion Rate Optimization | | Zoope0 -
Tracking Adwords users who sumbit a contact form after clicking through my Landing page.
I have a user, Jane, who comes to my landing page through an AdWords campaign. She click off my landing page, browses the website, then submits a contact form on one of the other pages on the site. My problem is when I receive the email from the contact form, there is no identification that this user came through adwords. If she had submitted the contact form on my landing page this wouldn't be a problem, but she submitted the form from elsewhere on the site. I know that I can see a NUMBER of how many goal conversions were achieved this way in Analytics. This is not what I want. I need something to identify it on the CONTACT FORM so that the intake staff in my office can credit that lead to the correct campaign. Any idea on how to achieve this. Technically, I am using the latest version of Wordpress and the Contact Form 7 plug-in. I can change plug-ins if needed.
Conversion Rate Optimization | | McShaneFirm0 -
Google Merchant/ Googlebase Images at top of SERPS
Hi We are based in the UK and the new merchant rules have recently been applied here. We offer free shipping but now most of our click throughs come from the images at the top of the SERPS that simply give an image and a price. The prices do not include shipping and there's no indication to the user that shipping is included. Hence our conversion rate from PPC is way down. Is there any way to counter this or do we just need to go back to charging for shipping? Thanks!
Conversion Rate Optimization | | Jonnygeeuk0 -
Listing Products With Descriptions: What Order Should They Be In?
This is more a user experience / conversion rate question than anything else. We sell several levels of membership to our organization. Seven to be exact. They range from Student memberships at $35 a year to very specialized memberships at $4,500 - $6,500 a year. I looked for information on how these products should be listed, but found nothing. Currently, they are listed with the most expensive level listed first. It's the only one displayed above the fold. I believe this is a bad choice. At a glance to a consumer, it looks like a membership costs $4,500 instead of a more reasonable (and more popular) $500 a year price. I don't want to start with the $35 option either. That is heavily discounted for students. Would it be odd to list the best sellers first and then have everything else listed underneath? Or does it need to be in price order? So, if anyone has an opinion or has had experience with something similar or has seen a case study, I'd appreciate the input. Thanks
Conversion Rate Optimization | | HDI0 -
Landing Page for High Ticket Items
Hi Everyone 🙂 We are an auto dealership and our website is designed to capture leads. I'm looking into designing some landing pages and I understand that we should test anything we try, but I don't really know where to start. Basically, we want to capture name, email, and phone # on our page. What sort of incentive should I offer people to provide us with their information? Typically, auto dealers offer up a "Free Quote" incentive. I'm wondering if anyone else has an idea for something else to try. Thanks!
Conversion Rate Optimization | | kylesuss0 -
Is it advisable to use meta refresh for Google Website Optimiser?
We'd like to track conversions using Google's Website Optimiser, but the conversion page is hosted on a different sub domain so Google won't allow us to use this as the conversion page. The plan was then to add a blank page on the original domain that contains Google tracking code and a meta refresh to the page on the sub domain. We would then block this page in the robots file so Google doesn't try to index the page with the meta refresh. Does anyone see any harm that may come of this? Or any other way around the issue? Thanks in advance
Conversion Rate Optimization | | heatherrobinson0