Tracking Adwords users who sumbit a contact form after clicking through my Landing page.
-
I have a user, Jane, who comes to my landing page through an AdWords campaign. She click off my landing page, browses the website, then submits a contact form on one of the other pages on the site.
My problem is when I receive the email from the contact form, there is no identification that this user came through adwords. If she had submitted the contact form on my landing page this wouldn't be a problem, but she submitted the form from elsewhere on the site.
I know that I can see a NUMBER of how many goal conversions were achieved this way in Analytics. This is not what I want. I need something to identify it on the CONTACT FORM so that the intake staff in my office can credit that lead to the correct campaign.
Any idea on how to achieve this. Technically, I am using the latest version of Wordpress and the Contact Form 7 plug-in. I can change plug-ins if needed.
-
Hi McShane,
You can try www.myconversionbrain.com It does exactly that so that you can know which leads came from which
keyword, adgroup, campaign. It also tracks which display partner or remarketing site generated the
lead. Basically it tracks down all the source traffic (Google organic, Bing, Yahoo, Facebook,
referring links etc) for all the leads that you get automatically. It tracks which page the user submitted the inquiry and also the pages that he browsed before and after inquiry...Plus it helps managing your leads so you can see which keyword delivered the best ROI and which ones
waste your money. So you can see the status of the lead from the initial stage of the closing. You can also keep track of all your leads quicker and easier than email programs so that your leads are properly cared for and not being wasted. You can add sales people and much more...It also does other cool things like notifying you immediately once your leads come back to your website again or specific and important pages on your site (your choice).
If you want a free free demo (10-15 min) let me know and I would be happy to show you using
screenshare.Cheers
Johan Hedin
-
Thanks Highland and mememax. I will try both methods. If anyone else has any ideas please chime in.
-
Hi! what about using cookies?
I mean, when an user reaches your site have a get php rule that appends a cookie to the user if their medium referral is cpc.
In your form you can add an hidden value which is cpc= 1 or 0. When the user send the form you can look for that cookie, if it exists set the cpc value to 1 if not 0. So you'll ahve a db stored information about if that user came or not via cpc.
-
This is a bit trickier working with Wordpress and a plugin.
If you have your Analytics linked, then Google will add ?gclid=XXXXXXXXX to your URL when someone clicks through. As a result, you can flag that session as an Adwords session. Normally I would add a session flag but Wordpress doesn't run sessions by default. You will have to add some PHP programming to make that work and that's outside the scope of this forum.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Photos or Video Best for Landing Pages?
My real estate brokerage firm is promoting a listing via advertising on LinkedIn. The advertising links to a landing page: http://www.nyc-officespace-leader.com/MidtownLawOfficeSublet3300SFBelowMarket Rather than photos, the landing page has a 1 minute video. So far we have had about 10 visits to the page. Visitors leave the landing page after a few seconds. So they are not looking at the video. Would it be better to replace the video with photos? Or is engagement generally better with video? My thinking is that business owners may not have the patience or the time for a video and they would more likely have the time and willingness to click on photos. I would be willing to test this further, but at $5/click it could get costly! Any thoughts?
Conversion Rate Optimization | | Kingalan1
Thanks,
Alan Rosinsky1 -
Custom funnel tracking - Google analytics - premium or normal
If I have funnel with more options on same step. E.g. PDP (product detail page) --> "Sign in page A" or "Sign in page B" (customer can choose) --> "Thank you page" How can I track both options in same funnel? Because if I set funnel in analytics like: 1. step: PDP, 2. step: Sign in page A and step 3: Thank you page -->
Conversion Rate Optimization | | Tormar
I would see "Sign in page B" like exit page, but it is not, because customers can choose and come through A or B "sign in" page. Pls help. Ty. 🙂0 -
How can I find the redirect that removes special parameter from Adwords?
My main problem is Google Analytics doesn't show data from Google Adwords because a redirect in my site removes the special parameter(gclid) supplied by Adwords. Here's an email from one of Google Adwords representative: "When I reviewed your website, I found that a redirect set up on your site is removing auto-tagging information from your URLs. Auto-tagging automatically adds a parameter to the end of each of your AdWords destination URLs in order to identify visitors as AdWords referrals. The tag captures keyword, campaign, ad content information, and your ad's position when a user clicked it. The parameter used in auto-tagging is called "gclid." However, due to your website's redirect, the "gclid" parameter is being removed from the URL. As a result, Google Analytics is unable to properly track visitors reaching your site through AdWords. We suggest contacting your webmaster to append the "gclid" parameter to the redirected URL. If this isn't possible, you may want to consider removing the use of the redirect." Thanks in advance!
Conversion Rate Optimization | | esiow20130 -
No form on PPC landing page
My client has explained to me that they want to drive sales CALLS instead of form submissions because they feel they have a better chance of "closing the deal" on the phone. So my company is working to design a PPC landing page that focuses on the phone number. But the question is, do you still think we should include a simple form on the landing page? There are two competing trains of thought in my office. One is concerned that if we offer a form, people won't call. The other is that if we DON'T offer a form, we will lose out on possibly good customers. In addition to the form, no form question is the question of providing additional links to other parts of the website. One person I work with is concerned visitors will leak away and not pick up the phone. My concern is that if we do not offer a way to "learn more" the visitor will become agitated and not call at all. This is specifically for a focused PPC effort. To recap:
Conversion Rate Optimization | | WestAdvertising
1- Form or no form?
2- Links or no links?0 -
Adwords shows clicks but no conversions in GA
Hi Folks, I was wondering if anyone has come across a similar situation, I have setup adwords campaigns and included these in my Google Tag Manager setup and deployed the GTM snippet to a clients site. In adwords I can see clicks (2,000+) however in Google Analytics I can see only a handful ot conversions. Is there anyway I can test/track a conversion to ensure that it is being processed and report correctly? Also within AdWords Conversion Tracking I have noticed that under the "Webpages" tab that pages other than the pages that should have the conversion code on them are listed. Have I setup my Adwords camapign or GTM tags incorrectly? Any and all feedback or insight would be greatly welcomed and appreciated.
Conversion Rate Optimization | | icanseeu
Regards,
Dave0 -
Adwords Support...
Hi Mozzers, I have a Adwords campaign that I am taking over very soon. Involves quite a big spend (between £500-£1000) a day. Sales and conversions have dropped and I am coming in to try get them back up. I know my way around but with this ever changing Adwords tool now I would like to some decent tips if anyone has any on how to increase conversion, use of sitelinks, is optimizer any good, and get the Ad to the top of the page (currently around 3-4th). any help would be great. thanks
Conversion Rate Optimization | | YNWA0 -
How To Rank Landing Pages In The SERPs
Hi, am hoping someone can give me a little advice.. We have created an Ebook for a client, which we will ‘hide’ behind a landing page for the purpose of collecting email addresses in return for a link to the Ebook. We are thinking of using Unbounce landing pages, integrated with Mailchimp. The problem however is that I’m assuming it will not be possible for Unbounce landing pages to rank well in the SERPs.. which is essential. The obvious solution would be to write a blog post detailing the contents of the Ebook, and then to ‘SEO’ this post.. this however will not provide a positive user experience as below; Visitor lands on blog post Visitor then has to click through to Ubounce landing page (very similar content) Visitor completes form to download Ebook My question is; What’s the best way to rank a direct landing page in the SERP’s, whilst providing the best possible user experience (less steps)? Many thanks in advance, your time is appreciated 🙂 Lee.
Conversion Rate Optimization | | Webpresence0 -
Lookiing for examples of local "small biz" sites with phone or contact form conversion points
Hi Guys, I'm looking for any good examples of small business sites that you've come across that do a good job at converting potential visitors to clients. I'm primarily thinking about service oriented business such as Doctors, Dentists, Salons, Clothing stores, small restuarants, car detailing services, local photographers, etc. I'm just trying to digest other examples and look for new inspirations.
Conversion Rate Optimization | | DotCar0