Tracking Adwords users who sumbit a contact form after clicking through my Landing page.
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I have a user, Jane, who comes to my landing page through an AdWords campaign. She click off my landing page, browses the website, then submits a contact form on one of the other pages on the site.
My problem is when I receive the email from the contact form, there is no identification that this user came through adwords. If she had submitted the contact form on my landing page this wouldn't be a problem, but she submitted the form from elsewhere on the site.
I know that I can see a NUMBER of how many goal conversions were achieved this way in Analytics. This is not what I want. I need something to identify it on the CONTACT FORM so that the intake staff in my office can credit that lead to the correct campaign.
Any idea on how to achieve this. Technically, I am using the latest version of Wordpress and the Contact Form 7 plug-in. I can change plug-ins if needed.
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Hi McShane,
You can try www.myconversionbrain.com It does exactly that so that you can know which leads came from which
keyword, adgroup, campaign. It also tracks which display partner or remarketing site generated the
lead. Basically it tracks down all the source traffic (Google organic, Bing, Yahoo, Facebook,
referring links etc) for all the leads that you get automatically. It tracks which page the user submitted the inquiry and also the pages that he browsed before and after inquiry...Plus it helps managing your leads so you can see which keyword delivered the best ROI and which ones
waste your money. So you can see the status of the lead from the initial stage of the closing. You can also keep track of all your leads quicker and easier than email programs so that your leads are properly cared for and not being wasted. You can add sales people and much more...It also does other cool things like notifying you immediately once your leads come back to your website again or specific and important pages on your site (your choice).
If you want a free free demo (10-15 min) let me know and I would be happy to show you using
screenshare.Cheers
Johan Hedin
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Thanks Highland and mememax. I will try both methods. If anyone else has any ideas please chime in.
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Hi! what about using cookies?
I mean, when an user reaches your site have a get php rule that appends a cookie to the user if their medium referral is cpc.
In your form you can add an hidden value which is cpc= 1 or 0. When the user send the form you can look for that cookie, if it exists set the cpc value to 1 if not 0. So you'll ahve a db stored information about if that user came or not via cpc.
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This is a bit trickier working with Wordpress and a plugin.
If you have your Analytics linked, then Google will add ?gclid=XXXXXXXXX to your URL when someone clicks through. As a result, you can flag that session as an Adwords session. Normally I would add a session flag but Wordpress doesn't run sessions by default. You will have to add some PHP programming to make that work and that's outside the scope of this forum.
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