Pay Per Click Campaign Optimization

[echo1]

How much would you pay for a Pay Per Click Campaign Optimization? Our monthly budget is around $2k  a month for Adwords.

Any advice in choosing the right company to run our Adwords campaign?

[RuiZhiDong]

Pay Per Lead.

Most agencies will charge as a percentage of spend which will incentivize them to spend more of your dough. That doesn't work well for you as a business owner.

If instead you are charged per lead, then an increase in spend means an increase in leads and more customers.

If you run a limousine business for example and the value per enquiry is $20, you can ask the company how much they would charge on a per lead basis. If they say $10, then you should try it out and see how well they convert.

This is the best way to make sure that you get a positive ROI on your spend and it reduces your risk as well as the amount of work you have to do screening for people that have no idea what they're doing. If they can deliver solid leads to you at a decent cost, then they know what they're doing and you get a win-win situation.

Good luck!

[echo1]

Thanks!

[CSawatzky]

Hey There,

That's a pretty decent budget in my opinion. I know that some vendors can charge anywhere from 500 - 5K month depending on how robust a campaign you have.

When looking for a vendor I'd suggest to take a good look into:

(1) Reputation - How many clients do you they have and how long have they been around? What type of results have they seen?

(2) Processes - How do they go about analyzing your PPC efforts. Will it align with how you envision your campaigns to operate?

(3) Relationship - Can you depend on them with unlimited consultative services. What I mean by this is, are they going to be available answer the majority of your questions, or will they file you in order of importance in comparison to their other clients

(4) Knowledge - Make sure they know their stuff! You'd be surprised how many Internet Marketing/Web Development companies advertise PPC services just because they know it's hot and do not have too much experience. Not that this is a bad thing per se (of course we all gotta start somewhere!), but, depending on your goals and budget, make sure you are truly getting what you paid for.

One vendor that I've had some pretty positive experience with is a company called Web Mechanix. I did some work with them at my old employer and they were pretty on point. Check them out at www.webmechanix.com

Good luck!